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What The Heck Is Podcasting? And How Can It Help My Business? from the desk of Ted Cantu, Ex- Advertising Exec turned Defector Just in case you’ve been living in a cave the last 18 months I’ll fill you in on Podcasting. In short it is an online radio show. You can come on week after week and get your marketing messages out to the millions at any time you like. That is TOTAL FREEDOM. But what many people do not realize is that podcasting can be used to get incredible search engine rankings. This is a very powerful thing to keep in ... Here Is How You Can Save A Fortune On Pay Per Click Campaigns Finally there is an alternative answer to expensive pay per click campaigns and getting your web site promoted. The good news is that you do not have to pay a fortune to get good visibility. You also do not have to pay exorbitant amounts of money every month to Google AdSense and sponsored link programs to pop up in the top ten of the search engines. You can actually achieve great rankings in Google and Yahoo organically. This means that the search engines actually come lo...