Scott Lindsay's Articles in Website Content

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Web Branding – Not The What, But The Who The boardroom was filled with noise as the top executives met. The CEO had planned this meeting for weeks, but no one was sure what was going to be discussed, so nervous conversation blossomed throughout the room. “Good afternoon,” the CEO said as he took his seat and a hush settled over the room. “I want to thank you all for coming today. Let’s get to business.” The executives began looking to one another still confused as to what might be happening. “I want to spen... Web Design A Website For All How many customers are you losing every day in your ecommerce website? I suppose every business owner expects some customer loss, but did you know you could be losing more customers than you may have realized? Tim Berners-Lee is credited with creating the Worldwide Web and he always envisioned an online experience that would be useable to all online visitors. This vision included individuals with a variety of handicaps. While there are web applications that allow visio... Four Point Consumer Connection Ecommerce is essentially the art of meaningful connection. When online businesses perceive their role as merely seller they are liable to find themselves in a ‘disconnect’ with their customers. Connection # 1 – Know Your Customer The best step in connecting with your prospects is to learn what they want. This generally involves research and being willing to ask questions. There will be those that are captured by an idea and launch it without gaining an understanding as ... Web Development: The Mother Of Ecommerce With the growth in web development there have been many businesses and organizations who have hired an in-house webmaster to manage the growth and direction of their business website. Some of these developers are making a significant salary. Most successful online firms have concluded this is the new ‘business as usual’. The site looks good and is functioning well. The webmaster is on call to work through any difficulties the may arise with the site. The webmaster may b...