Scott Lindsay's Articles in Search Engines

Show All\|Display Category\|Title\|Newest\|Oldest
SEO: No Perfect World In the best case scenario the model of SEO would provide business with a fair shake in search engine rankings while giving visitors the opportunity to find legitimate information on your site. In a perfect world, search engines would give you altered ranking status within 24 hours of site submission information instead of two months or more. It would be a good day if every facet of SEO were clearly understood in a three-step outline or through a book called, “SEO for th... Tripping SEO Traps The contract arrived and read in part, "A keyword density of 10 percent in required." The writer who had originally agreed to craft an article based on a keyword let out a low whistle as a mental image of the finished product assaulted his good sense. In a five hundred word article this would mean the keyword would be used fifty times. That's not bad if the keyword is 'the', but for a product keyword or phrase this is called 'keyword stuffing'. The practice is not limited ... SEO Software And You The thought of fully optimizing your website through SEO principles may seem an impossible task, especially so for the beginning netrepreneur, but it can be achieved. While it's possible to learn the skills needed to construct a fully optimized site there may be SEO software that may assist you in reaching your objective more quickly. The use of a quality SEO software application can also provide a means of sidestepping some of the pitfalls many online businesses discover whe... SEO And Title Tags While most search engines do not use Meta Tags as a means of determining placement in their overall rankings of similar websites the proper use of Title Tags should take some careful thought. For those interested in your product or service the title tag is often the first impression a consumer has about your website. A title tag is generally only 80 characters or less in length. Usually the title tag is approached by website owners as an after thought. By optimizing your t... SEO And Meta Tags: No More Foolin’ When an online marketer is designing and setting up web pages they may use a Meta information to allow search engines to gain an understanding of what their website or web page is designed to do for visitors. Once upon a time in the land of Cyber it was believed that a Meta Tag could be the silver bullet that allowed you to gain high rankings in search engines. The fairy tale has gone away, but the Meta Tag Fable remains. What is a Meta Tag? A Meta Tag is invisible t... Yahoo!-It – Reach High Rankings With Your Website In Yahoo! In terms of relevancy Yahoo! is the number one search engine, while Google leads the market in terms of popularity. The question is: could you optimize for both? It depends… Keyword Optimization One of the major differences between Yahoo! and Google is the keyword density tolerance. Google tolerates a maximum of 3% keyword density while Yahoo! around 5-6%. Now, the question is: are you going to ignore Google and start optimizing for Yahoo!? If you go over the 3% keyw... The Open Directory Project - Your Key To Google's Heart Let’s start it simple: www.dmoz.org Now, if I am lucky, you either didn’t click the link or you did but you came back here to read my article. Either way, you want to know why is the Open Directory Project so important for your website and Google. According to Wikipedia®, "The Open Directory Project (ODP), also known as dmoz (from directory.mozilla.org, its original domain name), is a multilingual open content directory of World Wide Web links owned by Netscape that is ... An SEO Tale Once upon a time, the search engines relied on META tags: keywords (especially keywords), titles and descriptions. There was no need to optimize a website, there was no need to hire professional content writers to create valuable web content, no one cared about keyword density on pages. Once upon a time, being on the Web was not so costly. There was no such thing as “valid html”; no one tried to impress you with a Flash site… It was all simply the Web’s Stone Age. Oh, the ... SEO With Google Sitemaps You need SEO for your website, and you’ve done all your homework: keyword research, keyword optimization, onsite SEO (META tags, alt tags, keyword rich content, etc), offsite SEO (linking strategies: articles, press releases, blogs, forums, directories), advertising and so on. There is one more thing you need to complete your efforts: SEO with Google Sitemaps. First of all you should know what a Google Sitemap is not: a guarantee of getting high ranks in the Google search ... What Do You Want To Pay Today? Pay Per Click Overview In the sphere of advanced Pay Per Click (PPC) strategies it is possible to compartmentalize your tactics to enhance overall performance while minimizing costs. What that means is you can decide how you want to use Pay Per Click and when you want to use it. Pay per Click is a feature of two companies, Overture and Google Adwords. These firms allow you to bid on targeted advertising. The more money you are willing to spend in PPC advertising the more often your advertisem... Pay Per Click: Casting Seeds A man, half a world away, is searching for a very specific item and isn't having much success. However, as he uses his favorite search engine he finds links to a similar product that he had never considered. When he clicks on that advertising link the owner of the website he is transferred to must pay for his arrival. You see, in the world of Pay Per Click (PPC) an individual web user is the active decision maker in what the advertiser must pay in advertising. To addres... In Step With The Click In online marketing it is imperative to understand that the customer is always in charge of an online purchase. On the web there is no long travel times and no parking spot too far away. A web customer can come and go quickly. If they don't like your price or product they can remove you from their thinking in a few thoughtless clicks. Because there are so many choices a revolutionary system was developed that allows your marketing dollars to go significantly further while ... SEO And Equilibrium For Google And Msn Google is the leading search engine but not the only search engine. Search engines like Yahoo, MSN, Ask and so on are also important. Although Google, followed by Yahoo!, is the global player on the search engine scene, MSN, owned by the giant Microsoft Corporation has a small role in the search engine market. However, MSN could become serious competition. Microsoft is a power. MSN search is already built into the home version of Windows XP and many users search with it. Who ... Stay Away From Black Hat SEO If you are a serious online entrepreneur you probably have a website and want to see it at the top of the search engine results. You know that SEO – search engine optimization – is what it takes to see your dream come true, so you decide to hire a company. You browse the web and read: “top 10 position guaranteed”. That’s exactly what you’ve been dreaming for, that’s exactly what you should not buy! No one, but no one could ever possibly guarantee you a top ten position in ... Seo Tips For Beginners SEO means search engine optimization – a method that will improve the visibility of a website in the search engine listings, but you probably already know that. Then I should probably let you know what SEO is not: a magic wand that will bring your website a top 20 position over night. SEO takes time, commitment, skills and effort. SEO’s purpose is to increase relevant traffic to your website and generate more revenue. For SEO to work you need to have a website designed acc...