Scott Lindsay's Articles in SEO - Article Content Provider

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List Building And The Online Quiz Strategy Do you want to know what your name would be in elvish? Do you want to take a personality test online? Are you interested in downloading a podcast? Are there certain games you’d like to be able to play on the Internet? If you answered yes to any of these questions then you have likely been a statistic on an online business owner’s list building strategies. If you are a business owner then you could learn from these sites. In each circumstance these websites have provided... SEO And The Phone Directory Imagine a time when the invention of the telephone was new. Let’s pretend there was a small firm that determined they would make a directory available with all the names and phone numbers of the citizens of the town. The marketing department, small as it was, decided that they would list the most prominent citizens first, which or course made the successful citizens happy, but did little to make the other citizens feel that this approach was a form of discrimination. No... Seo And Google’s Website Optimizer If you were to come across a website that said, “Search Engine Optimization (SEO) made easy,” you’d probably move along pretty quickly or you might stick around wondering if this statement is an oxymoron. SEO never seems easy and if it does you’re probably not doing it right. But what if the website making the wild claim was the search engine giant “Google”? This is the company that provides certain algorithms to help place new and existing site pages into their search ... SEO – A Do-It-Yourself Guide Some Search Engine Optimization (SEO) firms can toss around a lot of important terms and promise unbelievable results, but often the results are short-lived and the SEO terms they use are convenient in intimidating the faint of heart into subscribing to their services. After all if you can’t understand what they are saying how are you supposed to understand how to do it yourself? While it is possible to develop a masterfully designed SEO strategy for use on your website by... Seo And Why Some Customers Stay Away In Droves It’s two in the morning. Your family has all been in bed for a few hours. This isn’t the first night you’ve been up late. You’re devouring articles, perusing forums, reading blogs and scanning ebooks. The subject of choice is Search Engine Optimization (SEO). Your monitor blinks in the early morning hours of a new day – one you greeted while everyone else slept. Someone half a world away sends an instant message answering yet another question you consider dumb. Your onl... SEO – A Customer Harvest When a web user visits a search engine they will type in a search term they want to search and then wait for the results. What they wind up with are results that may include more than a million web pages each ranked according to the terms of the search engine. If you are an online business can you reasonably expect a site searcher to wade through 50 pages of results to find your store? I think it is more reasonable to assume you have 3-5 pages at the most to catch potentia... SEO – The History Of Optimization Virtually every good thing comes to an end. Strategies that were once standard in Search Engine Optimization (SEO) ultimately came to an end when individuals with less scruples than a box of corn flakes manipulated the system to their advantage. Some of the earliest optimization methods were a simple alphabetical list much like a phone directory, but by 1996 web site programmers tried their luck at placing specific keywords in parts of the programming and they began to lea... Seo – Tracking Words WordTracker.com provides both a free and fee-based service to help you in finding keywords or phrases that will assist you in developing word lists for Search Engine Optimization (SEO) strategies. Obviously the fee-based software provides several upgraded features that can be a real benefit to business, but the use of the free keyword search can help you see what might work best for your online company. WordTracker indicates, “The best keywords are those words and phras... SEO – Anchor Text And Headings There has been a Search Engine Optimization (SEO) strategy that has been largely ignored. It may even be considered a minor element in the scheme of SEO techniques. Most if us have visited websites with anchor text (hyper links) to third-party sites with more information. In the world of HTML you can hide the website address and include descriptive words to assist visitors in making a determination about the value of visiting the anchor text link. In many cases you will... Seo – Wearing The White Hat Part # 1 If you have heard the term “Black Hat SEO” then you know the term is applied negatively to websites that use methods of optimizing their website that are frowned on by search engines. In fact, these search engines will ban these sites from their rankings when they are discovered (and they almost always are). There is another term used for Search Engine Optimization (SEO) referred to as “White Hat”, and just like the movie westerns of yesteryear you get the picture that the... Seo The Great Giveaway There are hundreds and even thousands of individuals online that are interested in the knowledge you possess. The bad news is these individuals are not motivated enough to search endlessly through individual sites to find you. Time is a valuable commodity and these individuals may have better luck finding you if you take your expertise to them. A free articles directory like EzineArticles.com and others provide an immediate way to connect with individuals who are search... SEO: Is It Worth It To You? Search Engine Optimization (SEO) is a strategy that is on the lips of virtually every Internet marketing guru today. These same experts will have a variety of strategies you can use to address marketing concerns using the use of SEO. There may be a question of how important Search Engine Optimization is to you on a personal level. For instance you may not want a large online presence. It is possible you already have a significant client list and your online presence is gea... Seo: Content Controversy One of the ways search engines determine site ranking is to sort through your online content and rank the site based on repeated keywords or phrases. Content rich websites have found success in Search Engine Optimization (SEO) strategies. While I highly recommend this strategy there is another viewpoint that is less dependent on content for exposure for site rankings. Some webmasters are strong proponents of non-content SEO strategies. These technical experts rely very hea... SEO: The Power Of The Inbound Link Link building can be a difficult part of any Search Engine Optimization (SEO) strategy. It may even be harder trying to maintain a list of those who are linking to your site. Did you know that search engines have made this a bit easier for online business to monitor? While the procedure for each search engine may be slightly different you can learn about many of the most successful inbound links you have to your website. For the purpose of this article I will use the Go... SEO: Self-taught And Loving It Many online businesses like to work with a Search Engine Optimization (SEO) firm that guarantees placement in search engine rankings. At first blush, this sounds like a great idea. After all, who doesn’t want to be at the top of the search engine rankings? If a company can guarantee to get you there, why not use them? While there may be SEO firms that have your best interest in mind there are an equal number that simply do whatever they have to do to get your site in the n... SEO: The Art Of Balance One of the most lauded dreams for Search Engine Optimization (SEO) is to have the coveted top spot in a search engine for a particular keyword or phrase. The belief is that if you work hard enough at SEO techniques you can get the number one spot and your financial future is set. The thing that isn’t always taken into consideration is that a sight can be perfectly optimized. That same site can achieve the number one position for a particular keyword or phrase and still be ... SEO: Photo Opportunities You are a savvy entrepreneur and have implemented a variety of Search Engine Optimization (SEO) strategies to help you with site rankings and marketing. It is likely you have placed keyword rich knowledge based resources on your website and you may have used SEO strategies in your Meta tag and Meta title information. However, there may be a strategy you missed. Optimized Photos Using the ‘alt’ attribute when placing photos may provide increased exposure to your site. Li... SEO: Article Exchange Most experts in Search Engine Optimization (SEO) will recommend the use of knowledge-based articles as a key component to your site’s overall health and search engine visibility. Applicable articles are solid SEO performers because they increase site rankings while providing your potential customers with the information they need to make an informed choice regarding your product or service. Another solid performer for SEO is inbound links to your website. For instance i...