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PPC – Strategy Or Money Pit? “Wide diversification is only required when investors do not understand what they are doing.” – Warren Buffett If you look at the title of this article you may wonder what a financial quote from investor Warren Buffett has to do with Pay Per Click (PPC) advertising. Allow me to explain. PPC advertising does provide diversification, and if you’re an online marketer you are investing time and financial resources in a tool that is designed to provide a return on your inves... Is Banner Advertising Better Than PPC? Banner advertising was around long before Pay Per Click (PPC) advertising, and it’s no big news that PPC is the new dominant advertising tool for many businesses. After all, PPC is laser focused and very direct in working to draw a very specific customer type to your site. Banner advertising has been described by some as being akin to the dodo bird. In essence the feeling among some is that this kind of advertising is nearing a point of extinction and may be remembered wit... Seven Hallmarks Of A Great Affiliate Revenue Program There are lots of affiliate revenue sharing programs available for individuals to consider. Some individuals start an affiliate program and simply overload it with PPC advertising slots hoping that if the site visitor doesn’t find what they want through their affiliate maybe they will click on the PPC ad and send some residual income to the site owner. If you believe in the product you are representing as an affiliate you may not need to rely on significant PPC advertis... Ppc – Click Attacks Pay Per Click (PPC) advertising is designed to bring targeted customers to an individual website. The ecommerce business owner pays an agreed upon amount to have this advertising placed on the web. Many PPC affiliates are beneficiaries of this type of advertising. In essence, whenever a PPC ad is clicked the advertiser is charged a fee. From the business owners perspective this is advantageous because it is intended to bring a more targeted consumer to the site. The inform... Traffic Building – Oh The Insustainability Of It All Traffic building is a primary goal of virtually every business website on the World Wide Web. The problem many businesses encounter is the practices they insist on using do not connect well with long-term traffic building objectives. For example, some businesses will insist on purchasing email lists and using these lists to conduct one shot email marketing campaigns. Sure, there will be a certain percentage of recipients who will visit their website and there will be a les... PPC Advertising – A Short-term Commitment When you are looking to get the word out about your business you might be considering Pay Per Click (PPC) advertising. While I recommend adopting long-term strategies utilizing Search Engine Optimization (SEO) strategies, the use of PPC advertising and email marketing are ways to get the message to more people in the short-term. If you have a limited budget you might want to spend quality time learning how to develop an effective PPC advertisement (think laser focused).... PPC And The Banner Ads Banner ads seemed to have gone the way of the Dodo bird. In essence these forms of advertising on the web were relegated to link exchange programs as Pay Per Click (PPC) advertising came to dominance. PPC relies more heavily on target consumer activity and remains a no-frills, cost effective way to reach targeted consumers. However, today we find Flash driven banner advertising that can be essentially a video that makes the advertising stand out. Google has become invol... Ppc – The Moderation Key Pay Per Click (PPC) advertising is often viewed as a quick way to get traffic to your website. After all, the advertising itself is just a few words so it shouldn’t take too long to put it together, get it online and wait for the customers to be delivered to your website on a silver platter. Right? Maybe not. Many businesses use most of the words available in their word count to place the name of their business and they don’t take advantage of researched keywords. PPC a... PPC – Short Term Solutions For many online visitors it is no secret that the small ads they encounter are Pay Per Click (PPC) advertising. It is estimated that only 20% of site visitors will actually click on these ads. The good news is these ads are targeted and should be viewed by those who actually have an interest in the product or service you provide. The basic premise of PPC advertising is to allow you to bid on keywords that are directly related to the product or service you provide. Costs... PPC Advertising: The Maximum Minimum Pay Per Click (PC) advertising places you in the driver’s seat when it comes to advertising. It is truly one of the most cost effective means of advertising on the Internet. PPC also provides the opportunity to recast your advertising in a very short period of time. Minimum Words = Maximum Impact It is often much easier to write more words than it is to boil down your thoughts into one small phrase. With PPC advertising you need to learn the skill of condensing. Some...