Scott Lindsay's Articles in Multimedia - Article Content Provider

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Using Social Media Responsibly Social media websites remain an interesting mechanism for mining marketing potential if for no other reasons than social media is so, well, social. I came across an ezine recently that encouraged visitors to visit a celebrity social media site for an interview that was particularly compelling. Prior to posting the ezine the owner also posted several appropriate comments in both the blog and guest book. They were also listed as one of the celebrity’s friends. This may be co... Podcasts And Copyrights If you own a brick and mortar business and you play music over the speaker system in your business you are subject to broadcasting (or rebroadcasting) rules that provide for a payment to music licensing companies like ASCAP, BMI and SESAC. If you subscribe to a music service they may have that fee built into the monthly service agreement. If you play music over your phone system when a customer is on hold you may be subject to payment of rebroadcasting fees. Radio stati... Video Streaming – A New Town Hall It was a night in July 2007 when a new town hall was discovered. Men and women from around the United States participated in a debate of sorts between 2008 Presidential hopefuls on the Democratic ticket. What made this event unique is not that the candidates took their message on the road, but that the candidates received questions via video streaming site YouTube. Multiplied thousands of Internet users tuned in for a town hall meeting that was available on a global basis.... Video Streaming – What To Expect Summary: In the future consumers will no longer be bound to a specific time frame to view their favorite television shows. The show will simply be made available on a certain date and downloaded (possibly through an RSS feed and viewed at the convenience of the consumer). The show may then be archived for future referral. The future is here when it comes to video streaming. Consumers may not fully comprehend the changes that have taken place nor have television producers c... Reality Podcasting The development of a podcast is a very personal journey. Within the confines of a podcast you can express yourself through music, storytelling or by sharing information or drama. More and more hobbyists are exploring the world of podcasting and developing mp3 downloads for others to enjoy. Software to develop an mp3 podcast is available in a variety of cost variables. It is possible to find a shareware program or you can pay hundreds of dollars for full editing software... Social Media – A Family Connection Social media is a perfect vehicle for connections between family and friends. While it has many marketing opportunities there is a more personal side to social media worth exploring. For instance, families used to connect only through the occasional letter that may be passed around from one family member to another and photos of grandchildren were passed along in Christmas cards. Today social media is having an impact on how scattered families can remain connected. Beyo... Podcasting And The RSS Connection There can be enormous marketing benefits to podcasting. Podcasting is the ability to download a segment of audio for playback. This audio source can be entertaining or simply educational. Many individuals will peruse various websites looking for podcasts they would like to listen to. This is a normal and accepted use for podcasting, but the implementation of a Real Simple Syndication (RSS) feed makes it possible to avoid several steps and save time in the process. When ... Podcasting – Defining A Destination Fred owns a small comedy label. He knows many comedians are looking for a place to have their work heard, but he can’t take everyone on as a client. Two years ago he made the decision to develop a comedy podcast that pays very special attention to a specific type of clean, family oriented comedy. If you spend much time at Fred’s site you begin to catch a glimpse of his love for this brand of comedy. Everything about his site celebrates clean comedy. His background in... Video Streaming – Programming To Portadestrians More than ever before in the history of the world we are a mobile society. Sadly, the dinner table has often been abandoned in favor of a drive-thru as we try to take in as much as we can in what little time we may have available. While dad watches his son play baseball he can take phone calls, send and receive messages and event conduct a business transaction or two. Meanwhile, ‘Slugger’s” sister can be text messaging friends and watching video clips on her cell phone or ... Video Streaming – Turn In Your Bulletin A nineteen year-old college student named Ryan stands both behind and in front of the camera in a creative venture known as a video bulletin. Ryan wanted to use his creativity to do something unique for his church. The result often finds him in a cape or displaying a variety of opportunities within his church like small group studies, mission’s trips, youth group activities or children’s services. Parishioners look forward to what Ryan will come up with next. In fact, t... Social Media – Bring Your Skates The owners of the social media site, ShoutLife, are all in their twenties. They have sought to create a fun environment for their thousands of guests. Connections are made and marketing takes place as members enjoy getting to know more and more ‘friends’. If you stick around long enough you are likely to receive a bulletin alerting the minions to a group-wide event. Recently that event was a roller skating party in Michigan. The date and time was announced for a facility t... Video Streaming – New Products Webinar If you are a vendor of goods that are routinely sold through online stores you may be an especially good candidate for video streaming. You may use a phone conferencing system where multiple clients can converse with you about a new product. These types of services continue to be useful. However, a new generation of savvy vendors are finding a greater value in video streaming webinars. Imagine a growing company with several hundred vendors or affiliates. This company h... Social Media – The Friendship Advantage If you’ve ever heard of Inspector Gadget then you know this detective had access to several personal devices to assist him in unraveling mysteries and determining who the bad guy was. Beyond the cartoon a couple of live action movies were developed in response to this larger than life comic hero. Social media has become the cyber equivalent of Inspector Gadget. A variety of websites have been developed to allow social media users to develop their own special site design... Video Streaming – Be The Producer If you have an informational video stream that receives significant hits you could derive an income from selling video ads from third parties at the start of your video stream. The rate can be based on a set amount per click or a once monthly (or weekly) fee. Some online firms are using this as a means of bolstering income from your website. This can be a creative and lucrative way to capitalize on your video stream. However, if you want to place a focus on your own mar... Video Streaming Reaching Out To The On Demand Customer YouTube and MeTV understand that people want a creative way to express themselves. The anonymity provided by the web has allowed multiple thousands of wannabe stars to shine in low-resolution splendor. The success of these online video enterprises has encouraged others like Yahoo, AOL and a variety of other media outlets to begin streaming video for online consumption. Even children’s television is finding ways to allow kids to utilize online video streaming to particip... Podcasts – Entertainment Marketing The web is being populated by thousands of podcasts. If you want a podcast featuring radio drama you can find one. The same is true for any type of music you want, comedy, poetry and more. Businesses are developing podcasts as a means of marketing their brand or product. A business podcast could be developed based on an interview with the manufacturer of a featured product, or it could be with the website owner on the value and difference customers can expect from the... Why Should I Care About Ebooks? "Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow." - Bruce Barton If you are a web based business owner you may wonder why you should care about ebooks. It may be that your business is turning into a succes...