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Domain Names And The Perfect Moniker Did you know you could pay someone to help you come up with the perfect domain name? It’s true. A think tank of marketing experts can come together to help determine a perfect name for your online presence. Why would something like this be needed? It seems that most of the more obvious online names are chosen and it takes a bit more creativity to come up with a recognizable and easy to use domain name that reflects the core of your business. The good news is you may ... Autoresponders Your Online Messenger Service There was a time when large cities relied almost exclusively on messenger services. Page services are still used by Government officials among others to run errands and deliver documents and important correspondence. Even in places like New York City you will still find some messenger services flowing through traffic on bicycles as they deliver messages for their clients. The roll of messengers has a long and storied past. In many ways their role has found an online cou... Spam Blocking And The Mordor Ring In the Lord of the Ring book series by acclaimed novelist J.R.R. Tolkien, Frodo Baggins carries the weighty burden of delivering a much-prized ring to the fires of Mordor where the flame that forged the ring can also consume it. The ring has caused only hardship for those that have possessed it for a time. This ring tended to mirror a form of addiction for those who carried it. The problem was the most evil life form in middle-earth, Sauron, wanted the ring and if he posse... There’s Power In Social Networking Social networking is a growing mechanism for allowing people to connect with each other online, develop friendships and find some entertainment along the way. Online business has found ways to used social networking to enhance their marketing, however there is another way for social networking to positively affect business. Facebook and other social sites have embraced the idea of networks. This function allows you to access others in your field, region or personal inte... Ezines – Marketing Tool Or Business Venture? There are many ezines that have moved beyond the realm of knowledge-based content to a business venture. These ezines did not originate as a marketing tool for an existing business – they started as informational and it developed into a business. One service in particular is called The Dabbling Mum. The owner of the site is also an accomplished editor. The service provides content at no cost to visitors, but provides authors with financial rewards for accepted articles. ... Ezines And The Small Stuff Summary: Sometimes it’s the little things that count most. This can be true of ezines. Maybe you’re accustomed to making sure there’s lots of meat in your ezine, maybe there’s room for more dessert than you think. When you work to put an ezine together what can you tell your site visitor that they have likely never heard before? Obviously you will want to provide well-written content about the primary intent of your site. This could be a product testimonial, creative us... Ebooks – The End Of The World As We Know It? In the animated movie “The Incredibles” there is an interesting scene where ‘Mr. Incredible’s’ nemesis ‘Syndrome’ has clued the hero in on who he really is and how a careless interaction by Mr. Incredible when Syndrome was young was the excuse he chose to use to define why he was evil. Syndrome aspired to hero status, but it was simply a ruse with evil intent. When Mr. Incredible asks why he is doing this, Syndrome replies, “I'll give them heroics. I'll give them the mo... Ebook Marketing Ebooks are an incredible extension to the Internet function of shared data. Around the world millions of computers are connected to the Internet making it possible to interact with others on a global basis. The Internet has made it commonplace to visit a forum and post a response to an individual half a world away. It is also possible to view that individual as a friend even if you will likely never meet. Ebooks take the common connectivity of the Internet and fuse i... Ezine – Propaganda Or Priceless The ezines that are available today bear an uncanny resemblance in intent to extended greeting cards (newsletters) of our past. Some of the earliest newsletters date back to the early 1700’s and were often political in nature. Some might even go so far as to say the earliest newsletters were filled with propaganda because the same information was not found in more reputable publications. The 1800’s saw a reduction in newsletters, but the often rebellious nature of many... Ezines – A Business Ambassador When a magazine seeks a startup they conduct research that allows them to see if their vision matches the demographic they are going after. They seek to discover what issues are most relevant to their potential subscriber base. The magazine will also develop the departments, or categories, that will be in the magazine. Then these magazines will seek to identify key advertisers who may have an interest in their magazine and its contents. Once the first issue is printed and... RSS – Capture The Feed However You Can If you are a user who has found a Real Simple Syndication (RSS) feed to be of benefit, you are not alone. This tool is gaining a huge following. In fact, the new Windows Vista software comes equipped with an RSS Reader for those customers who have upgraded to the new Windows platform. It can be frustrating to visit a site that does not provide RSS features. One of the primary reasons to subscribe to an RSS feed is to help you locate new information you really want to inves... Ebooks – Impacting The Knowledge Explosion You don’t have to look too far online to find answers to some of your most challenging questions. Now, your question may not deal with quantum physics, and it may even seem a little lightweight when it comes to the various questions one could contemplate about the universe and it’s environs, but the web is just loaded with knowledge. The web was constructed as a means of connecting computers and the information each user had available for the benefit of the entire group. A... Ebooks – The Quiet Cash Contributor When it comes to the sale of ebooks there are arguments indicating the purchase of ebooks may see a lower conversion rate than other retail products. The conversion rate for ebooks is equivalent to one ebook purchase for every 200 visitors. The argument seems to be that the sale of ebooks may be a waste of time in an online business environment. I would argue that the sale of ebooks in an online store might be more of the equivalent of found money than a poor business deci... Rss Feeds – Content Reliability Websites have become very sophisticated and the demand for quality content is systematically increasing. Consumers have become very demanding in terms of the knowledge-based content an online business has available on their site. One of the ways you can add new content to your site in a way that is potentially hands free is through the use of a third party Real Simple Syndication (RSS) feed. In most cases you will need permission to do what I am about to suggest, but y... Social Media – Welcome To Reality Online The use of social media encompasses a broad range of online media types. While some might only think of a social network like MySpace there are actually several social media formats that contain significant marketing potential for online business. While others may think you are simply enjoying the multiple aspects of social networking, the truth of your interest may likely be tinged with a business focus. What that doesn’t mean is that you post simply to leave a traceab... Forum Communities In book stores across the country there will likely be a discussion group meeting soon. These groups get together to discuss a book, break down plots, work to discover the meaning of the author’s work and find fellowship with other likeminded readers. This is the premise behind the use of forums in online business. Just like a writer you have prepared something for the public to enjoy. A forum provides that ‘discussion group’ where those who possess mild curiosity can mee... Ebooks – Marketing The Worm Farm Ebook distribution can be a combination of personal passion with a hint of marketing basics. The Internet is filled with knowledge consumers. No other time in history has made it so easy to investigate issues once relegated to professors or other experts in their field. Consumers can go online every day and access the latest in customized news stories, sports, weather and then access an online encyclopedia to learn more about the first guy that played the Maytag Repairman ... Ebooks: An Overlooked Goldmine? Estimates now indicate that ebook sales have surpassed both the audiocassette and the audio CD in consumer preference. Ebooks are also ranked second only to traditional book publishing in current sales. From an entrepreneurial standpoint, one of the greatest difficulties in looking at revenue producing ideas is to arrive at the party early enough to see the largest return on investment. The truth is ebooks may have been the best entrepreneurial choice in 2004, but as sales... The Historical Ebook For less than $100 you could purchase a portable ebook device that will allow you to download an ebook and then take it with you when you’re on the subway, train, automobile, job or school. University students are downloading textbooks in many cases to an ebook reader that will store a variety of texts in a format that is light and easy to carry. Your home PC or notebook can be outfitted with ebook software that will allow the viewing of purchased ebooks, but when and ... Ebooks: Categorically Speaking The categories associated with ebooks are incredibly large. Trying to pinpoint the exact type of material best suited for ebook development is a bit like trying to nail Jell-O to the wall. What follows is a brief look at a few of the categories in which ebooks may fit. Arts Music Biographies General Business Management Marketing Education Essays Games Sports Health & Fitness Inspiration Medical History Military Religion Science Home & Garden... Making Ebooks Readable The term ‘ebook reader’ has migrated from a stand alone ebook reading device to software developed to allow the reading of ebooks to take place in a variety of portable environments. Early ebook readers like Gemstar Rocket and Franklin were designed to allow the transport of ebooks in a convenient portable microchip infused package. Once someone challenged the notion that devices needed to be run separately this line of thinking also began to change. Today ebooks are... What Is An Ebook? Ebooks are the electronic equivalent to regular hardback or paperback books. The end result is just as portable and extremely versatile. Ebook readers are developed knowing you may likely wish to read in low light conditions, so the portable ebook reader of choice allows you to read at night – something that is much harder to do with a traditional book. A simple definition of an ebook is an electronic file that contains literature and accompanying graphics. Ebooks are t... The Future Of Podcasting We think of podcasting as a means of conveying audio presentations. It is also used for presenting video. The applications for podcasting are continually being refined and the growth of future applications continue to evolve as well. A podcast in the future may be used by educational facilities to provide a full media presentation to students that allow interaction with technology and printed media. In essence podcasting could allow a student to use media as a learning too... Ecommerce: Shopping For A Shopping Solution The specifics of ecommerce can require a learning curve that many are reluctant to tackle. Perhaps that's why many brick and mortar stores have not entered the world of online marketing. It is possible to look at ecommerce and consider the things you might need and lose heart. You take a look at some of the items you need such as site design, hosting, shopping cart, autoresponders, search engine registration and a laundry list of other services and you wonder how in the wo... Online Security Begins At Home It is important to make sure the computer you use to access your online ecommerce site is secure. Too often a site owner takes great care to ensure the security of the site itself and may fail to take precautions to protect his or her own computer. If your website is not secure you may have difficulty accessing information, processing orders and securely accessing your own website. Most netrepreneurs will place password protections on their ecommerce site to deter hacke... SSL: Site Security And Privacy Netscape began using Secure Socket Layer (SSL) in 1994 as a means of sending sensitive data over the web. The newer edition of the service is called Transport Layer Security (TLS), although even this is routinely known by the SSL designation. Before the introduction of SSL it was difficult to ensure privacy over the web in online transactions. There was a general distrust of the ability to conduct online transactions and a fear that an individual’s credit card information ... Forums For Business: Research Illumination “Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.” - Philip Kotler Marketing must always be consumer-based. You may have a product that you absolutely believe is the best product on the planet earth, yet if you have no customers you simply have a good...