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Scott Lindsay's Articles in Blogging

  • Blogs – Immediate Customer Gratification
    What do news stories and blogs have in common? Well, at least online they open the door to immediate feedback.

    A new story breaks and finds its way to a commonly viewed website. Within minutes dozens of responses could be posted to the news oriented website. The same frenzied posting can be true of a business blog. People love the opportunity to make their opinion known and they are finding adequate opportunity online.

    A business blog presents the best in customer feedb...
  • Blogging As A Form Of Customer Service
    Summary: Most consumers have heard (and believe) the old adage “the customer is always right.” They don’t care if the problem was a manufacturer error, something broken in transit or they simply changed their mind. What consumers do care about is whether you care enough to listen and can offer a solution.

    As a business owner you may likely be involved in business blogging. Your blogs are professional, engaging and hopefully beneficial to all who visit.

    There is a dynami...
  • Blogging And The Business Owner
    There’s a booming business in freelance writing and it’s in the realm of business blogging (b-blogging).

    Why is this the case?

    As businesses begin to see the marketing benefits of blogging they are reaching out to skilled freelance writers to develop material on a variety of topics that can be plugged into a business blog.

    This can be a benefit to three separate parties. 1) The blog owner. This individual gains the benefit of quality professionally written material t...
  • Blogging – The Fashion Of Passion
    There is a passion that is build into the entrepreneurial spirit. It is that sense of pride in a product and passion in a business that you tap into when you form an idea for a home-based or ecommerce business.

    That passion is the driving force behind virtually every aspect of your online business. This passion can (and should) be evident in web design, product descriptions and knowledge-based content.

    In the same way, the passion for your ‘idea’ may best be expressed t...
  • Blogging – History Exceeds Itself
    When blogging was a relatively new concept many bloggers simply looked to the medium as a way to empty their thoughts into an electronic file. Many viewed the medium as a journal that may never be read by anyone else.

    In fact, early bloggers saw very little activity without sending out a direct invitation to view the blog to friends and family.

    There are two primary roots to blogging. The first is old style message boards (now commonly referred to as moderated forums) a...
  • Making Money List Building – Good Idea Or Bad For Business?
    You’ve seen the pop-up ads for a free laptop, digital camera, gift card to a popular restaurant, iPod, cell phone, etc. Who hasn’t been tempted to follow the yellow brick road and find a great surprise waiting at the end of the click?

    Well, if you follow this online marketing strategy you will find that it requires much more than a simple “Fill in the form and we’ll send you your prize.” In most cases you are required to enter your email address first. As a business owner ...

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