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Penny Sansevieri's Articles

  • Seven Powerful Ways To Find New Readers For Your Blog
    It's one thing to have a blog, it's quite another to get readers. If you have a blog and have been blogging for a while, you know what I mean. I was thrilled the first time someone commented on a blog post I made. A la Sally Field, I wanted to jump off my chair and yell: "Yes, you like me, you really like me." It can be a lonely journey to start a blog, but once you do, you'll find that blogging can bring great value to whatever you're promoting. Your book, message or pro...
  • The Biggest Mistakes Bloggers Make
    All right, so you have a blog, now it's time to get serious. There are ways to grab traffic (readers) and there are ways to lose them. Once you have someone's attention you want to keep it, right? Of course you do. So abide by the Golden Rules of Blogging and don't (inadvertently) show readers the door before you've had a chance to engage them and, of course, sell your book. Also, the idea of having a blog is gaining traffic, yes? These Golden Rules will cover that too, and t...
  • 20 Simple Ways To Get Massive Traffic To Your Web Site
    Embarking on an Internet marketing campaign doesn't have to be difficult, tricky, or complicated. Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now! 1) Write articles: believe it or not this is an incredible tool for driving traffic. Well-written, relevant articles can net quite a bit of activity to your web site. Don't forget to add your URL in your byline. Articles should be 500 to 2,000 words in leng...
  • The Lowdown On Finding The Perfect Keywords
    Whenever I teach a class on Internet marketing, it's inevitable that the term "keyword" comes up. Keywords tend to confuse people, mostly because there are numerous ways of figuring them out; not all of them are correct. Let me explain. When we think of keywords related to our topic, we often go to "root" keywords or, in layman's terms: the first word that pops into our mind. For example, if someone were to say: "Give me a keyword for books" you might say: "publishing." Th...
  • The Most Important Words On Your Web Site
    When I coach authors on what their web site needs to look like, I spend a lot of time talking about the words on their web site, i.e. their copywriting. But even more important than the collection of words are a few individual phrases no site can be without. Sign-up: getting your visitor to sign up for *something* is important. Why? Because studies have shown that surfers don't often buy the first time they land on your site. Often they want to browse, shop, maybe bookmar...
  • How To Get Massive Traffic To Your Blog: Tag! You're It!
    One of the biggest questions I get from authors is: "I have a blog but how do I get people to it?" Well first off, you want to keep blogging, but there are other things you can do too and we'll discuss two of the most powerful ones here. If you've spent any kind of time online you've probably heard the terms: tag or social bookmarking. But what *exactly* do these terms mean? Well if you think of the term "tagging" like you would a name tag at a party or networking event...
  • What Starbucks Taught Me About Search Engine Marketing
    When it comes to having a lot of options for coffee you can't really beat Starbucks. It seems that there’s virtually a store on every corner. Bad planning or an intentional marketing ploy? It's been statistically proven that the more Starbucks stores there are in a - mile radius the better each individual store will do. So what does this mean for your Internet marketing campaign? It means that the more 'stores' you own, the better your main store will do. Here's a real-ti...
  • Press Releases Are Useless
    Did you know that 98% of journalists go online daily (source: white paper released by Expansion Plus Inc. Here's the breakdown of what they’re doing while they’re on the Net: 92% article research 81% searching online for stories and information related to piece they're currently working on 76% to find new sources and/or experts 73% to find press releases If you're crafting a press release to fax or email to the media – stop! This is a colossal waste of your time. W...
  • Your Rockin' Red Hot Online Media Room
    Did you know that second only to your blog, the media room should be the most updated page on your website? When was the last time you updated your media room? For most of us, it's probably been a while. We tend to put up media rooms and then forget about them. But more and more, a good, informative media room should be consistently updated. We've found through research, reading, and our own experiences that often it's not just the media that visits this page, that's why t...
  • How To Get More Traffic To Your Blog
    1) Blog frequently Most new bloggers dislike hearing this. Trust me when I say that the struggle for content is ongoing. New bloggers, however, feel like it's just happening to them. The truth is, don't get a blog just to have a blog. Get it and keep it updated. It's the quickest way to gaining traffic. How often should you blog? Three times a week. The best days to blog? Studies have shown that Tuesday, Wednesday, and Thursday are key days for blogging. 2) Stay on poi...

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