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Patrick Schwerdtfeger's Articles in Internet Marketing

  • Answer Questions On Yahoo!
    Building internet traffic to your website is a fairly simple process. The only thing you need to do is demonstrate your value in front of your target audience. In other words, you need to look for places where your target market spends time while online and then find a way to put a little sample of your expertise right in that spot, along with a link back to your website. Of course, there are lots of strategies to get traffic to your website but most of them cost a lot o...
  • How To Post On Forums Effectively
    There are a lot of great ways to drive traffic to your website and many of those tactics are absolutely free. In my experience, two of these strategies stick out from the rest. Between these two approaches, virtually any webmaster can build massive traffic to their website over a period of time. They are (1) posting on forums and (2) article marketing. Posting on forums is the most immediate way to get traffic to your website. You can literally sign up for an account and p...
  • Demonstrate Your Expertise
    The prevailing moniker in modern marketing is to provide value first and only sell later. We live in an over-marketed world and consumers have grown suspicious of clever advertising slogans and unrealistic product claims. It all looks like empty promises these days so businesses are forced to demonstrate their value directly before any revenue flows in. This moniker works well with the process of becoming a recognized expert in your field. As I have discussed in previou...
  • Strategies For Accumulating Email Addresses
    The most successful online product launches all have one thing in common. They all involve a joint venture of some kind. In other words, the person developing the product joins up with someone who has a massive email list and they share the revenue. Over time, the person developing the product can accumulate email addresses of their own and eventually, he or she can be the list owner for other people’s products. The point is; a successful online product launch would nev...
  • Building The Ideal List Of Keywords
    There are countless e-commerce entrepreneurs out there looking to make their first million online. They have ambitions to build extravagant websites full of enticing offers. They intend to optimize their websites to show up on the first page of a Google search and they plan to use pay-per-click advertising to drive traffic to their new businesses. But before any of that can take place, an online business needs to start with a list of targeted keywords. Keywords form the...
  • Managing A Profitable Google Adwords Campaign
    The ever evolving world of pay-per-click advertising offers incredible opportunities to internet marketers but the level of savvy is directly correlated to the degree of success these marketers achieve. Done poorly, pay-per-click advertising is an easy way to spend all your money without getting anything in return. This article discusses some basic requirements to managing a profitable pay-per-click campaign. Since Google remains the market leader in this category, we will...
  • Reasons To Build A Massive Email List
    The other day, I was giving a workshop entitled Modern Marketing in Action and I was giving the students a number of tips to help them build a massive email list. One of the students asked me why anyone would want to do such a thing. He gets all kinds of spam email and has learned to hate the offending companies as a result. In fact, I suspect he subscribed to these various lists one way or another and just didn’t realize it at the time. Nevertheless, he makes a good poin...

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