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Just Because You Can, Dosen't Mean You Should You should recognize that just because something can be done, doesn't mean it should be done. The Internet is a new medium. There is no "Internet police," and few Internet laws exist. While you are unlikely to be arrested for inappropriate and unethical SEP tactics, you may find your site banned and your future submissions ignored by the search engines. I'm about to give you some very useful information, but I want you to use it wisely. Let me be clear: Avoid the following... One Is The Loneliest Keyword Number You will rarely want to target a single keyword. Why? Given the millions of documents indexed in the Web and the number of possible ways to interpret a single keyword, a single keyword can be more misleading than helpful. Suppose you are selling leather date book organizers and you target the word "organizers." There is no way for a searcher to determine if your site has information of interest to someone looking for a "leather organizer" for important papers, a "closet or... That Page Just Won't Fly There can be any number of reasons why you would build an informational page, but most often it is due to some problematic site design issue that prevents the "actual pages" of a Web site from being indexed or attaining a high ranking in a major search engine. You can't always trash a Web page and start over. Sometimes you have to go with what you've got, and produce "fixes." Here are a few design failures that may call for an informational page solution: Graphics Wi... Developing A Killer Search Engine Positioning Strategy After you have spent hours of your time creating a home page, it is certainly disheartening when no one visits your site, or the traffic is so minimal that it might as well be nonexistent. At this point you probably give up and decide to either build another website around a different target market or just lose all hope and quit. Well, news flash, as you have probably figured out by now, this is not the way to go about doing things. You can register with search engines t... Lovely To Look At But Rarely Seen Intentionally launching a Web site that can't be found by any of the major search engines could hardly be the goal of any Web site owner. That would be akin to opening a mail-order business and not sending out a catalog, or opening a store and not publishing your phone number or address. On the Internet, the major search engines are the equivalent of the Yellow Pages, and the listings on search engines are just as valuable for garnering new business. No matter how pretty and ...