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More Online Shoppers Reading Reviews before Purchasing It looks like the recent economic crisis changed online shoppers' mindsets about how to shop, where to shop and what to purchase. According to a survey from PowerReviews, online shoppers are spending more time on reading reviews before purchases these days. 64 Percent of shoppers say they spend at least 10 minutes reading product reviews before making a purchase, up from 50 percent in 2007. Google Search Share Remains Unchanged In the Month of June Google remains unchanged in terms of US search engine market share as yahoo decreased, and Bing increased. Google is still ahead of all other search engines. Google has a search base of 9.1 billion searches with 65% market Share in June 09. The total US search base is about 14 billion searches, which increased about 2.5 billion searches from June 08 to May 09. Marketers Believe SEO to Be Effective Tool for Generating Sales The 2009 Advertising Effectiveness Survey from Forbes revealed that a significant percentage of Chief Marketing Officers (CMOs) believe that SEO is an effective way to generate sales for their companies. A majority of the surveyed CMOs said that they use conversions or sales data as main metric to measure the success of their marketing campaigns. Almost half of the surveyed marketers believe that SEO has the potential to generate sales for their businesses. 92% of Search Engine Users View First Three Pages of Search Results Search engine users are more likely to view the first three pages of search results. According to iProspect, 92% of search engine users only view first three pages of search results. Search engine users frequently change their keywords or search engine if they don’t find expected results from the first three pages of search results. In another report released by OneStat.com, 58.93% of search engine users prefer 2-3 word phrases while using search engines. Things to Consider While Hiring an SEO Firm – II There are various SEO firms and consultants that optimize your websites and facilitate in obtaining improved search engine results. These firms use various techniques to increase qualitative and quantitative traffic for your website. Things to Consider While Hiring an SEO Firm For most businesses hiring an SEO firm is a good way to improve their website ranking on search engines. As people don’t have sufficient information about SEO, they may have some assumptions on how it works. Therefore, people find it difficult to choose the right SEO firm. E-Commerce Fraud Reached $3.6 Billion in 2007 and Set to Increase Further E-commerce fraud is becoming a more serious problem day by day. According to CyberSource Corp survey, losses due to e-commerce fraud reached $3.6 billion in the year 2007. 1.4% of online revenue of total online sales is lost due to E-commerce fraud. Merchants with online revenue about $5-$25 millions are more vulnerable to e-commerce frauds.