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Major Search and Social Media Developments in 2009 2009 has seen major events and happenings that could have a wide impact on the aspects ranging from usage to advertising on the Internet. Some of the developments that are set to change the course of Internet are Yahoo-MSN search deal, MSN Live’s transformation into Bing, introduction of Google Caffeine, the emergence of Facebook as the top social networking site and popularity of Twitter. However, there are no surprises in the search engine shares in 2009. 2009 US Online Holiday Season’s Sales Show Positive Growth The year 2009 ended with a positive note showing a clear growth trend in the online retail sales for the holiday season of the year. US online holiday season sales improved by a solid 5% when compared to the corresponding period last year, according to comScore report. Longer Search Queries Increased By 8% In 2009 The use of longer search queries is gaining popularity in the year 2009. According to Hitwise, The use of short search queries is reducing and the long search query is increasing, as users want a more specific search. Longer search queries are becoming popular, as there is a consistent growth in the usage when compared to June 2008. Broadband Usage Yields $32 Billion Net Benefits To The Consumers Broadband usage yielded $32 billion net benefits to the consumers in 2008, which increased from $20 billion in 2005. According to Compass Lexecon, this increase illustrates that American households are reaping benefits in many broadband enabled areas such as education, health, work, news, entertainment and civic affairs. Traditional Retailers Missing the Online Search Potential A recent study by ‘Internet-Engine’ revealed that traditional retailers are extremely behind their online counterparts in typical online searches. At the same time, e-tailers have a sturdy base in search queries. The growing importance of search among online population depicts its remarkable potential to enhance business opportunities, which the traditional retailers are not focusing on. Google US Search Share Reaches 63.2% in May 2009 Google leads the US search base of 9.4 billion with 63.2% share in May 2009. According to Nielsen, Google reported a significant 28.2% YOY growth in number of searches in May 2009. While US core search base reached to 14.3 billion, Google is incredibly ahead of all the search engines in US with 5.9 billion searches in May 2009. Search Traffic From Paid Listings Declines 26% Paid search took a hit in April 2009, with a decline of 26% in its search traffic share. Recent report from Hitwise shows that search traffic from paid listings is not in pace with the overall search traffic. The Potential of Search Marketing In Driving ROI for Retailers Effective marketing is key for retailers to survive and stay ahead of competition, especially in recessionary times. It is proven that search engine marketing is helping many small and medium scale enterprises to fortune 500 companies to market their products and services online effectively. Search marketing helps to increase ROI by creating a strong online presence while making it easy for customers to find the retailer online. Information Online – A Great Source For Marketing Research The growth of the World Wide Web has been one of the major events in the second half of the 20th century. A big advantage of World Wide Web for businesses is the availability and quick access of information than ever before in the history of mankind. Search Marketing Is Gaining Popularity among Retailers A considerable amount of web-only retailers believe that search engine marketing helps to get good results compared to other forms of online marketing based on a survey conducted by Internet retailer. They find search marketing as an effective strategy to adopt amid glooming economy. The survey says natural search results are providing better ROI than paid search for a substantial percentage of retailers. YoY Retail E-Commerce Spending Seizes Negative Growth US retail e-commerce spending in Q1-2009 recovered from 3 percent negative growth YoY when compared to Q4-2008. According to ComScore, retail e-commerce sales remained flat when compared to Q1-2008, as they recovered slightly from the immediate previous quarter. Sports & Fitness is the fastest growing category online followed by Books & Magazine in dollar sales. Why online desk research is recommended before primary research? Online desk research is a systematic examination of the available online sources and data in the context of a research objective. In many research assignments, initial desk research is strongly recommended before primary research to gain background knowledge of a subject as well as get useful leads that will help to get the maximum from a research budget. Holiday E-commerce Spending decreased by 3% During Holiday Season in 2008 For a few years, holiday ecommerce sales have been in a growth mode, but the trend changed in 2008 holiday season. According to comScore Report, holiday ecommerce spending went down by 3% in 2008 compared to 2007. Mistakes in PPC Landing Pages to Be Avoided For Better Conversion-II In the first part of this article we have discussed some of the common mistakes that you have to avoid in PPC landing page for better ... Enhancing The Growth Of Online Business Through SEM Search engine marketing is the process which ensures the website online popularity and rankings prominently within the search engine search result listings. A search engine drives maximum traffic to any prospective website. How to Get High Rankings on Search Engine Results Page The main objective of every website is to rank top on the search engines. This is possible when the people search for your website with the related keywords. Basically you should know the factors, which influences the search engine ranking, so that you can focus your efforts on them. SEO Is the Best Marketing Practice in a Recession Time During recession time, businesses are very careful in balancing both the business existence and as well as business growth. Many companies tighten their marketing budgets to minimize the wastage of the funds. Avoid Unethical SEO Techniques -Black Hat SEO When you are planning to start an SEO campaign, it is essential to know the techniques used to optimize your website. This is because there are some SEO firms, which practice various illegal and unethical SEO techniques in their campaigns. Mistakes in PPC Landing Pages to Be Avoided For Better Conversion Landing page is typically used to describe the page where visitors are brought on clicking an Internet advertisement. This page has to be well thought out and executed to achieve the marketing goals.