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  • Online Customers Believe Word Of Mouth More Than Traditional Advertising
    ‘Online recommendations’ are becoming one of the trusted forms of advertising for a major section of online customers. According to Nielsen, 70% of the people surveyed globally said that they trust ‘Consumer opinions posted online’. More over, 90% said they trust ‘Recommendations of people they know’.
  • US Search Behavior in April 2009
    The core search query volume of Americans in April 2009 reached 14.8 billion, according to comScore. Google leads this vast search query volume, in terms of search market share, with Yahoo following it. Americans have increased using lengthy search queries, over the past year.
  • From Information Scarcity to Information Abundance
    Information abundance is not about digitalization and copying but is about the perception, analysis, comparison, exchange, reuse and evaluation of facts. Prior to Internet, information is collected through different sources like books, newspapers etc.
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