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Location, Location: Geography In Web Marketing And SEO When you're hunting online for a roofer, bicycle repair shop or optometrist, one of the first screening criteria you use when looking at web sites is "Are they nearby?" You want that question answered in the first five seconds after landing on a company's site. Sounds obvious, right? Yet during my judging of sites for the Webby Awards this year (my eighth time), failing to state clearly and prominently where the business operates is a common error, made by architectural fi... Convert Your Article Archive Into Press Releases For Increased Web Traffic The old "billboard in the basement" dilemma continues to dog many individuals and organizations: Put up a web site with great content and appealing offers, and you still have to work hard at getting visitors to come have a look. If you have an archive of articles, though, you can quickly and easily solve this dilemma. Convert those articles into newsworthy press releases and distribute these media magnets online, then enjoy increased web site traffic, both directly and indire...