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Location, Location: Geography In Web Marketing And SEO When you're hunting online for a roofer, bicycle repair shop or optometrist, one of the first screening criteria you use when looking at web sites is "Are they nearby?" You want that question answered in the first five seconds after landing on a company's site. Sounds obvious, right? Yet during my judging of sites for the Webby Awards this year (my eighth time), failing to state clearly and prominently where the business operates is a common error, made by architectural fi... In 2008 Video Rules... Right? Too bad you couldn't hear my exasperation when I read the following by a veteran Internet marketer: "You should convey your information in the least amount of space through the medium most of us respond to best: video. Everyone naturally gravitates toward video." I see three serious problems with this statement. First, it's simply not true that everyone prefers or even enjoys receiving information by video. I rarely buy or rent videos or DVDs – whether the Hollywood ... Convert Your Article Archive Into Press Releases For Increased Web Traffic The old "billboard in the basement" dilemma continues to dog many individuals and organizations: Put up a web site with great content and appealing offers, and you still have to work hard at getting visitors to come have a look. If you have an archive of articles, though, you can quickly and easily solve this dilemma. Convert those articles into newsworthy press releases and distribute these media magnets online, then enjoy increased web site traffic, both directly and indire... The Biggest Mistakes People Make In Growing Their Business On Yom Kippur, Jews pray their way through several different catalogs of sins, asking for forgiveness for long lists of human failings. The mistakes I'm talking about here don't necessarily have any spiritual significance, they simply have the capacity to stall or even shut down a business. The following are ones I have personally seen in action; perhaps knowing about them can help you avoid their calamitous consequences. 1. Going after the trappings rather than the essenc... Entrepreneurs: Take A Tax-Deductible Road Trip Or Long Vacation Is extensive travel one of your unfulfilled dreams? For years, my husband and I had talked about taking a grand tour of the U.S. and Canada, visiting well-known cities and viewing glorious landscapes. On March 1, 2003 we left in our car to do just that. At the end of May, we returned home having racked up 20,000 miles, having experienced countless adventures. What’s more, by working just a few hours a day, we earned the same amount as at home and will be deducting expenses...