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RealWebMarketing.net: Pay Per Click Advertising Definitions One of the difficulties you can run into when trying to set up or manage a pay per click advertising account on Google AdWords, Yahoo Search Marketing or MSN Ad Center, is the definitions of words. If you don’t understand the words it will be hard making sense of what the report is telling you. RealWebMarketing.net: Google Maps Google is definitely the place to be found online, with 72.11% of all Internet searches, compared to 14.57% for second place Yahoo. And page one is also the place to be, since 83% of all search engine searchers do not go past page one. RealWebMarketing.net: The Full Social: How to Put the Pedal to the Metal with Social Media Marketing What if you’re not content with just using one or two sites for social media marketing? What if you want to really put the pedal to the metal? Go the distance? Be a world class social media marketer? RealWebMarketing.net: Google AdWords Quality Score Google AdWords has a sort of measuring stick they use called “quality score.” The quality score is applied to your campaign, and to your ad group within a campaign, and to your individual keywords within the campaign. RealWebMarketing.net: Handling Low Impressions in Pay Per Click Advertising So you’ve gotten an account started on Google AdWords and gotten some ads set up, and people are starting to come to your web site. RealWebMarketing.net: Reaching Out to Local People with Social Media One of the liabilities of many website marketing activities is that they are national or international in scope. This is great if you are selling, or can sell, your products or services internationally. But not so great if you are a local business servicing only a certain metro area or... RealWebMarketing.net: Online Reviews Online reviews are becoming an important aspect to a company’s online presence, especially with local service oriented businesses such as home improvement, health care, photographers, or restaurants. RealWebMarketing.net: Content Management Systems A Content Management System (CMS) is a system that allows you to log in online, and through an online interface, make changes to your web site. Using a Content Management System you can add pages, make text changes or add pictures to existing pages, change your navigation structure, or... RealWebMarketing.net: Time to Get Your Marketing in Gear Labor Day is now past, marking the official end of the summer season (even though we will still have some hot weather in Los Angeles and in some other parts of the country). RealWebMarketing.net: SEO and Link Building I recently was communicating to a client and realized he had a confusion between the terms “SEO” (search engine optimization) and “Link Building.” I’ve decided there is a bit more to say about the relationship between these two internet marketing actions. RealWebMarketing.net: The Call To Action One of the most vital aspects of any ad, promo piece, promotional email or web site is called the “call to action.” And for many business people, it is probably one of the least understood... RealWebMarketing.net: Handling the Local Angle One of the issues that many companies have to deal with when they are laying out a website marketing strategy, is the issue of geography. Where is the business located? And where does it do business? Realwebmarketing.net: The Fall Online Promotion Roadmap Well, we’ve finally passed Labor Day which means the summer season is officially over. That means I hope you had a nice summer, but that now it’s time to end off on the summer mentality and get down to business with your business. Realwebmarketing.net: Email Marketing 2009 I started email marketing about 10 years ago when it was a pretty new activity, especially doing HTML emails, where it looks like a web site with graphics and so on. Realwebmarketing.net: Pay Per Click Advertising and Geo-Targeting Getting the most out of your pay-per-click account has to do with more than just how high your bids are, customizing your campaign for highest performance is simple and easy if you know what to look for. Realwebmarketing.net: Google's 6 Tips for Tough Times, and a Couple from Me Google AdWords recently published an article entitled “Top Tactics for Tough Times.” Aside from giving them high marks for alliteration in their title with all those “T”s, the article has some good advice. Here’s what they say... RealWebMarketing.net: Online Email Services This is an article about email marketing, and I’m writing this article even though I know I’m going to catch grief from someone saying I’m wrong and their service is better. RealWebMarketing.net: Tracking the Success of Your Website Marketing I have recently written about Google Analytics and how it is important to get that set up on your website and to track your statistics. That is important, but there are also other vital things you should be tracking to gauge the success of your website marketing. Realwebmarketing.net: Marketing Do’s and Don’t’s with Facebook I recently saw someone open up an account on Facebook with not their own name but the name of the company they worked for, with a really sexy picture of a girl as the profile picture. RealWebMarketing.net: Doubling Your Promotion is the Answer I have written a couple articles recently about how to deal with the current economic situation. I have said basically that you shouldn’t cut your promotion right now, otherwise your business will shrink. It’s tempting to do so, especially if gross income is hurting. RealWebMarketing.net: The New Recipe for Search Engine Ranking One of the characteristics of the web is that it is constantly changing. What may have worked great two years ago may be a dismal failure today. After doing some extensive research I have come up with what I think is the best recipe for search engine success today. RealWebMarketing.net: Videos on the Web The time of the online business video has come. I’m not talking about those videos on YouTube showing guys in white coats shoving Mentos tablets into bottles of Coke with pyrotechnical results, or one I saw yesterday of a cute bunny chewing the end off of an envelope, acting as a live letter opener. RealWebMarketing.net: Marketing with Facebook Recently I sent out an article in which I disparaged social media and its potential for marketing to anyone other than 16 year old girls. I have since come across some eBooks and videos on the subject that have shown a lot of marketing potential there, and have changed my mind. RealWebMarketing.net: Internet Marketing in 2008 Since we’re all looking ahead to the new year and thinking about what we’re going to be doing, I thought I’d talk about what is going to be happening in Internet marketing in 2008. RealWebMarketing.net: Building Quality Links with Online PR Having links to your web site from other sites is very important. In fact, it is the primary factor used by Google in deciding your site’s ranking for any given keywords. RealWebMarketing.net: Advanced Keyword Selection Strategies - Part 2 Selecting the right keywords can be one of the most important aspects of search engine marketing. This is equally important for search engine optimization and for pay per click search engine marketing. RealWebMarketing.net: Search Engine Optimization for Small Business Search Engine Optimization refers to actions one takes to get his web site to appear at or near the top of the regular search engine results (non-paid) for a specific keyword or group of keywords. RealWebMarketing.net: Building Links to Your Web Site with Content Hubs Having links to your web site coming from other sites, is the most important criteria that Google uses right now to determine how high your web site will be in its rankings. A content hub is a type of web site that has thousands or tens of thousands of informational articles on it. RealWebMarketing.net: The Instant Gratification Arm of Online Marketing: Paid Search Online marketing as an overall subject contains a number of techniques that unfortunately can take some time to bear fruit, as in leads and sales from your web site. If you optimize your site for search engines, then build up links to your site, it will get results. But it won’t happen overnight. RealWebMarketing.net: How Many Links Does Your Web Site Have To It? The number of links from other web sites linking to yours, is a very important factor today in getting your site to rank highly in search engine results. In fact, Google, the number one search engine with a 49% market share, has this to say about it: RealWebMarketing.net: Internet Marketing for Small Business A common problem with small business web sites today is that the site is not producing any leads or sales. The result is a frustrating situation for the business owner – he feels like the web site should be contributing to his business but he doesn’t know what to do. The 6 Secrets to Making Your Web Site PRODUCE! Many web sites today are not viable, meaning they are not doing what they are supposed to – i.e. producing leads and/or sales. Those sites should be producing leads and/or sales for the business.