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Leveraging the Social in Social Media Social media marketing is about the conversation, not the pitch. Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers? Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web Social media marketing is the home of successful brand promotion, and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand. Knowing the focus of each of these tools and the best way to use them is the key to bringing all this power under control and using it to help promote a brand to its full potential. Social Media Management: Quality Social Experiences You've heard it before: Social media is about much more than exposure or coverage. Simply putting a friend request out and amassing a ton of retweets is not enough to achieve genuine social impact. Before you go slashing the budget to your social media marketing department, hear out these few issues that explain why this means more attention, not less, should be paid to social media efforts. Online Brand Management: Optimizing Facebook We\'ve previously discussed the Web\'s amazing tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Search engines rate all websites based on their internal criteria, and this increasingly includes Social Media pages such as Facebook. With that in mind, let\'s consider five key ways you can apply SEO techniques to Facebook in order to drive interest.