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Me-Too Branding and the Dearth of Creativity Nothing new under the sun, good writers simply steal well, homage, pastiche, parody, satire... the assorted excuses that come up for shamelessly ripping off other advertising ideas may as well be named Legion, for they are certainly many. Brand Management - Press Release Fundamentals Certain concepts just carry over well from print journalism. The press release, the tried and true method of updating the public on an organization's affairs, is an example of just how well such a concept can survive. While there have been a few adjustments to the specifics, such as the use of keywords and SEO-oriented writing, the core structure of the press release remains the same. Here are a few of the simpler but oft-overlooked steps that can redeem this marketing tool into a primary force. Good Press: Promoting Your Blog There are numerous ways to get a blog noticed and mentioned online. Some are good and others are atrocious. We're all aware of Online Brand Management: Brand Protection Basics One of the greatest strengths of the Web is that it gives everyone with a connection the ability to publish content, period. Anyone can register domain names and build attendant webpages, often for what amounts to a pittance. Naturally, this flexibility has attracted the attention of people with less than honest motives for their efforts. Here we share three common hazards and their solutions for safeguarding your brand. Online Brand Protection: Don\'t Get Crazy It is true that there are people out there who intend to misuse and abuse brand associations that others worked hard to create, and there are steps to take to limit them. However, there is such a thing as overzealousness. Attempting to outright control the Web is an exercise in folly, and we provide a clear example of when going too far can go wrong. Online Brand Building By the Numbers In the process of building your company\'s online brand, you\'re going to have to deal with a veritable ton of information. However all the information in the world isn\'t going to do your online marketing efforts a bit of good if you aren\'t able to measure it against carefully chosen benchmarks of performance. In short, you need to identify your metrics.