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Bill Platt's Articles in Advertising

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  • Who Else Wants to Know How-To Write an Effective Advertisement?
    Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.
  • A Hard Look at PPC, Click Fraud and the Alternatives
    Just a few years ago, pay-per-click search engine advertising seemed like it was the answer to the prayers of webmasters vying for search traffic. Given the increasingly competitive nature of PPC advertising and spiraling costs, many small- to medium- sized businesses have begun to question that wisdom. With click fraud running at 25% and click costs for certain keywords hitting $50 a click, advertisers are looking for other solutions.
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