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Bill Platt's Articles

  • Who Else Wants to Know How-To Write an Effective Advertisement?
    Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.
  • A Hard Look at PPC, Click Fraud and the Alternatives
    Just a few years ago, pay-per-click search engine advertising seemed like it was the answer to the prayers of webmasters vying for search traffic. Given the increasingly competitive nature of PPC advertising and spiraling costs, many small- to medium- sized businesses have begun to question that wisdom. With click fraud running at 25% and click costs for certain keywords hitting $50 a click, advertisers are looking for other solutions.
  • Article Marketing Tips: How Consumers Read Your Articles
    If you want to understand what makes one article marketer successful, while many more achieve poor results, then consider this 6-step process designed to help you understand how to make your article marketing more effective.
  • Website Traffic Generation: Winning the Love of the Traffic Fairy
    Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the
  • 4 Step Checklist For Online Marketing Success
    Many online business owners want to make the process of developing a successful online business harder than it needs to be... The truth is that a simple 4-step checklist can lead anyone to online profits:
  • How To Get Your Syndicated Articles Opened, Read And Published
    Syndicated articles can be a very powerful promotion tool in the hands of the person who knows how to use them... This is the reason why article marketing is generally a hot topic of conversation... Unfortunately, not all of the conversation is positive, because the vast majority of people who attempt to utilize article marketing for the promotion of their online business are absolutely clueless as to how to use article marketing to its fullest potential...
  • Cracking The Article Marketing Puzzle
    Article marketing is one of those topics that always seems to generate a lot of conversation in forums and marketing discussions... Online marketers are generally split into three camps, when it comes to arguing the effectiveness of article marketing as a promotional method...
  • 5 Essential Elements of Successful Article Marketing
    If you understand the
  • The Road To Online Marketing Success Requires Commitment
    Unsuccessful online marketers are notorious opportunity seekers - giving an opportunity only a couple of weeks to start showing results, before changing directions to chase the next flavor of the week. It almost seems that the majority of online marketers are chasing get-rich-quick schemes, rather than trying to develop a legitimate business.
  • What Kind Of Backlinks Are Best At Helping Your Website In Google?
    I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.
  • Book Authors: How To Sell More Books And Get Your Publisher Active
    It is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way.
  • Article Marketing Secret: How To Identify and Write For Your Target Market
    Many people question as to what topic they should choose to write their articles... Fortunately, the short answer is simple... Write articles that appeal to your target market. But what does that mean exactly? This article will guide you through the process of how to choose a topic and then to make your article irresistible to publishers.
  • Top 10 Reasons Why Online Marketers Fail With Article Marketing
    If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

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