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ZeroRH+ Sunglasses - A Look Inside ZeroRH+ eyewear successfully combines technology and style in the archetypal unity of an all-Italian approach to sports and everyday life. Selle SMP - They Care About Your Soft Parts We always say how a saddle is ultimately a personal choice. What works for one person's bum may make not work for another, but Selle SMP is determined to change that with the meticulous study of riding positions and the functional analysis of the interactions with various parts of the body and the saddle. The History of SIDI Shoes - Tradition, Innovation, Quality, Commitment and Passion SIDI began its shoe aficionado journey in 1960 as a workshop manufacturing mountain sports footwear. It's funny when you bring up your great new pair of SIDI cycling shoes to a motorcyclist, they usually have no idea SIDI makes great bike shoes. A Quick Look At LOOK LOOK Cycle International started their company in 1951. Originally they made ski bindings, but in 1984 they switched gears and started production of the very first clipless pedal that revolutionized the cycling industry. Tacx – It's About Innovation And Passion It all started way back in 1935 when a child named Koos Tacx was born, or rather, born to ride. On his 22nd birthday, Mr. Tacx, a diehard cycling fan,purchased himself a small bike shop. That little bike shop gradually expanded its services to include the many innovative ideas that were fueled by the passion and persistence of Mr. Tacx and his family. AX-Lightness Seatpost Review Where less is more the AX-Lightness Europa Carbon Seatpost is more. It might very well be the lightest post you'll own. In either the 27.2 or 31.6 diameter the post weighs just over 100 grams. AX-Lightness Saddle Line Review The AX-Lightness Apollo has a very traditional bike saddle shape and benefits from a center grove that starts just behind the nose of the saddle and runs to the split in the rear. This grove helps reduce perennial pressure and numbness while improving blood flow. Only the Apollo has this feature. SwissStop Performance Yellow King Brake Pads Review and Highlights SwissStop has developed the ultimate brake pad for carbon wheels the Yellow King. Their unique compound allows for unprecedented performance on carbon braking surfaces. How to Replace Your Handlebar Stem If our bicycle needs some minor repairs and replacements, you can easily do it yourself, as they are often not very complicated. One such thing is replacing the handlebar stem. Look Keo Carbon Pedals Review And Highlights The Look Keo Carbon pedal embodies the perfect balance between weight and performance. Twenty years ago when Look first invented the clip less pedal it then too was the benchmark for all others that followed. Continental Grand Prix 4000 Bike Tire The Continental Grand Prix 4000 has taken that successful design and redefined how a racing tire should ride. The most notable change is the addition of Vectran which is an industry first. This allows for a lower weight, reduced rolling resistance, and increased tread strength. To Rotate Or Not To Rotate Most cyclists rotate their tires once they realize the rear tire is starting to wear down. This is often after many miles on the tire and when a visible flat spot has formed. Caring For Swiss Stop Pads Swiss Stop brake pads are different than standard brake pads. Their complex compound requires slightly different servicing and installation to ensure top performance. Breaking In Tires And Brake Pads It is not recommended that you race or ride unusually aggressively on a new set of tires. Riding 60 to 70 miles on a set of new tires will help to wear off the protective coating exposing the sticker compound below. Installing A New Saddle With the excitement of trying a new saddle don't overlook the chance to increase the joy of that first ride. Take a moment before you remove your current saddle and follow these easy steps to drastically reduce setup time. A Guide To Group Riding While some sports are more solitary in nature, it is common to see cyclists riding in a pack. For safety, companionship, and encouragement purposes, cyclists enjoy the company of their peers.