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Do It Yourself SEO: Ten Search Engine Optimization Tips (Part 1) By : Donald Nelson Using a professional search engine optimization service can sometimes be expensive. However, if your budget is tight and you have a basic understanding of web page construction it is possible to optimize your own website without hiring an SEO specialist. For those who would like to give it a try, here are ten "Do it yourself" search engine optimization tips: 1. Think about SEO right from the start Many people plan, design and build their websites without giving any thou... Do It Yourself SEO: Ten Search Engine Optimization Tips (Part 2) By : Donald Nelson In the first article of this series I outlined five important steps in the optimization of any web page or website. Here are five more tips for those who want to make sure that their web pages are both user and search engine friendly. 6. Write copy that includes your keyword and search phrases at the beginning, middle and end. If you want to write website copy that is search engine optimized, then you just have to follow good writing and presentation procedure. State cl... SEO Is A MMORPG By : David Tenemaza Doing search engine optimization (SEO) is just like playing a massive multiplayer online role playing game (MMORPG) – without the spiffy graphics. SEO's concept, in comparison to MMORPGs like World of Warcraft, Anarchy Online, Lineage, etc. are so similar. This is coming from a MMORPG player whom has gone from one game to another. My previous game was Anarchy Online (a couple years back). Today, I am addicated to the game of SEO. The World In SEO, the world consists of th... SEO - It's Easy To Be Effective By : Chris Angus Search Engine Optimisation (SEO) is so easy a child could so it well, the main problem is that it is incredibly time consuming. If you don’t have the time to do SEO then you may be better off hiring an SEO company. Search Engine Optimisation is governed by two basic but powerful guidelines and they are: - Have keyword rich text. - Have links back to your website. 1)Having keyword rich text is absolutely critical to your websites success as your chosen keyword phras... Seo - Use Dmoz For Excellent Results By : Chris Angus There have been many discussions about how registering with DMOZ affects your sites ranking. However, the majority of Search Engine Optimisers (SEO) will agree that registering with the DMOZ directory will help your site significantly improve in the search engine results. It’s not always going to make the biggest difference to your site but on the whole it should help your site jump up quite a few places. Even if it does nothing for your site, it is still a link back to your ... SEO - Use Digg To Make Your Website An Overnight Success By : Chris Angus Internet marketers are going crazy over this new social network called Digg and for good reason too. Using Digg correctly can send tens of thousands to your website virtually overnight. This is how Digg works: People register with the site, and thus join the Digg community. These registered users then submit newsworthy or rather “Digg” worthy content. A short summary of the news item is written about the content. You can submit nearly anything to Digg; this includes videos... Robots.txt, An Online Marketers Friend Or Foe? By : Tim Spencer robots.txt is possibly the most miss understood file that a website can contain. Many people think that by using a robots.txt file on their website they are protecting pages and folders from thieves and hackers. In fact it is totally the opposite! robots.txt opens up an enormous security hole that hackers and theives will use to easily gain access to the parts of your website that you don't want them to. What is robots.txt? robots.txt is a file that you create and up... The SEO Guide Part 1 By : David Fishman It helps you to get your web site to appear in search engine result pages (SERPs) for keywords that that are relevant to your business. Google, MSN, and Yahoo all use their own formulas to calculate the relevance of your pages, but here are a few common factors to guarantee you will rank above those not using them. Of course, one of the most important factors you want to check out is the company's track record of results. There are a couple of factors that have effect on y... Creating Your Own High Profit Niche Pay Per Click Search Engines. By : Tuks Engineer Todays article is all about setting up niche pay per click search engines. If you thought that this was beyond the scope of the individual internet entrepreneur then you would be dead wrong. There are literally thousands of niche markets that are just begging for a speciality search engine - these are thriving industries with thousands of vendors looking for targeted advertising sources such as PPC engines. What Are Niche Pay Per Click Search Engines? Google is a search... Surefire SEO For New Websites By : Kenneth Koh Have you ever wonder why some websites are more successful than the others? Have you purchased a ready-made website, fire it onto the web and realize that there is no traffic to the website? Are the gurus having secrets that you don’t know? Is there a missing software that you need to purchase? The truth is, the problem doesn’t lie on the website being created. The problem lies in you. Websites don’t promote itself, you have to put in the effort to promote is. Two persons ... SEO - About Search Engine Positioning Strategy By : Chris Angus Don’t make the mistake of thinking that search engine optimization is a hit and miss proposition. It is a fine marketing art that anyone can learn and search engine optimization techniques. They are used to exponentially increase sales and membership conversions. To make a big profit on the Internet it is crucial that you try and maintain your site within the top ten page rankings in search engines and directories. Eighty percent of all web traffic comes from Internet searche... SEO - How Search Engine Spiders Work By : Chris Angus A search engine spider is actually just a server based software application that is designed to compile and maintain search engine databases. They are also known as robots. These applications were nicknamed spiders because they craw the “web” looking for information to add to the search engine’s database. In theory a search engine spider does it s job by following networks of links to find and then grab information from your web site pages. Each search engine (such as Goog... SEO - Query Terms And Keywords By : Chris Angus A query is simply a name for the word or two that people will type into a search engine box when they are looking for something specific on a popular search engine like Google or MSN. The fundamental components of these queries are called “keywords” as they are the simple every day terms that people use to look for products and services. The major search engines note these words in database records that on the major engines such as Google and Overture can be accessed for free... SEO - How To Think Like Your Customers To Find Key Words By : Chris Angus You can use a thesaurus (either online or offline) to come up with keywords for your search optimization efforts or you can think like your customers. Your first step to thinking like your customers is to write out a short description of your business for your own use. Come up with a two-line description and then a way of describing it in less than five words. These are phrases that will come in handy for you later no whether you are using Adsense, submitting descriptions of ... Simple Ways To Boost Your Online Presence Through Improving Page Rank And Alexa Rating By : Irene Kopaliani Studies show that Internet is the first activity in the past 40 years that keeps people away from watching TV! Is your business online? If you answered "NO" - it should be, because your competition is! If you answered "YES" then "Is your website visible when you type in your keyword in Google or Yahoo?" And I mean visible on the first three pages? If your website is stuck on page 18 of 361,000,000 results returned you have wasted your time and money creating the website in th... SEO - Choosing And Testing Keywords By : Chris Angus Part of writing and testing keywords is to keep careful track of your results. Keeping documents of how much traffic using certain words can help you track results. As those in the business of SEO optimization have discovered keywords and keyword phrases that seemed to work yesterday may not work today. Keeping track of your keywords simply by noting those that bring you profits and those that don’t are ways of figuring out what makes money for you and what doesn’t. One of... Seo - Tips On Making Seo Blog Content Look Good By : Chris Angus It is highly recommended that you SEO your blog content. It is not recommended however that you make your blog sound stiff and technical for the sake of attracting search engines. When it comes to actually incorporating your keywords into your blog copy keep in mind that the best blogs are the ones that sound casual. Nobody wants to read a robotic repetitive piece of copy. One key to keeping your blog looking neat and readable is to keep the content less than 300 words. 25... Search Engine Optimisation – The How’s And Why’s To Achieve Top Rankings By : Tuks Engineer Why should you “bother” to optimise your website pages and submit them to as many relevant engines & directories as possible? Well, just consider these staggering facts: - The rate of people buying merchandise (everything from shoe’s to eBooks) online is growing at a rate of over 20% a year. In 2005, an estimated $150 billion was spent online and according to industry experts this is just the tip of the iceberg. - 80% of BUYERS who use the internet for their purchases f... What Do Search Engine Spiders Do - How Do They Work? By : Chris Taylor With so many different Search Engines online today you need to take time to understand how their spiders work so that you can truly optimize your domain in order to get the best out of your web presence. In this article you will learn how some of the more popular Search Engine spiders actually work. One of the smaller, popular Search Engines is InfoSeek. This Search Engine only indexes the first 200 words on your web page. This is why it is very important to make sure that... SEO - Making Money With SEO Content By : Chris Angus How can knowing SEO techniques help you make money? There are many ways that a site that is fully optimized with SEO techniques can generate streams of income for you. For example, let’s say you want to build a site about “How to Search Engine Optimize Your Website.” This does not mean I have to directly sell SEO programs or offer to search engine optimize people’s web sites for them. Instead I could - Become an affiliate by providing links on my site to sites that sell SE... SEO - Using Overture To Find A Niche Product To Sell By : Chris Angus An initial mistake that many newcomers to the business of selling informational products online make is to pay hundreds of dollars to businesses (and sometimes even scam artists) that claim they have the keywords or special programs that analyze which keywords are hot and which are not. Do yourself a favor and don’t waste money on this type of information. Very often all that they are selling is stale information. The most valuable and free tool exists for searching the po... Seo - Branding And Your Keywords By : Chris Angus If you are starting a home base Internet business you might be thinking, “What does branding have to do with me.” You are never too small as a business to start thinking about branding. For one thing, your brand should reflect two or three keywords that people search for when they look for products or services on the Internet. Branding is an important concept to grip simply because it summarizes everything about your business that will leave a lasting impression. Very often t... How To Avoid The Biggest Search Engine Myths By : Chris Taylor There are a lot of Search Engine myths in existence today. This is because there are a lot of self appointed experts in the Search Engine optimization field. Some of the myths that you should be aware of include: • There is no way to perfectly optimize for every site. • There are 10,000 different Search Engines in existence. • Page Rank is dead. • Make sure that you repeat your keywords 100 times per page. • The Search Engines do not have time to ban you for poor optim... Systems And The Long Haul Of SEO Maintenance By : Chris Taylor Search Engine optimization is going to require some work on your part. This work is worthy of your time though because without it you will not be bringing in enough traffic to support your site. You will also notice that when your site does not do well in the Search Engines that your sales will decline. If you are dependent upon these sales in order to make a living, then you will certainly agree that you need to spend time working on Search Engine optimization. Search Eng... Seo - Exclusive Blog Content Enhances Seo By : Chris Angus As you may or not be aware, some search engines search for exclusive, specific or rare content. They look for content on your site that is not available from other sources and once they find it they then rate your pages accordingly. The beautiful thing about blogging is that your content does not have to be long or elaborate in order to get across a unique, point or piece of information that will impress the search engine. In fact the basic structure of your log should consis... Seo - Keyword Popularity Versus True Integrity By : Chris Angus Ethics is not a word you hear a lot when it comes to SEO affiliate marketing. People build entire businesses around just a few top keywords. The problem with building a business on keyword fads is that they often go stale. A word that might seem like a good keyword at the moment, it is probably not a good keyword two years from now. Trends can make you a profit in the short term but you have to be fast. This means having the money to invest in unique writing copy (or the t... Is Your Ebay Store In Google? By : Helen Farmer Very few people explore the potential of optimizing their eBay Store despite the fact that over 50% of online shoppers research their purchase through search engines. Here are some tips that could put your eBay store into the rankings that matter. Add Metatags: Even though the human eye won’t read Metatags the search engines will and you will need to look into configuring your Store and Listings through Html and the “Manage My Store Area”. Pick your keywords carefully:... Seo - Bum Marketing By : Chris Angus Affiliate marketers that make money without a website are called bum marketers. Instead of a website they put their links in a blog. This is why you should never let an expert tell you that you need to spend a lot of money on a website, especially if it is an expensive turnkey one. All you really need is a blogging tool. If you intend to send your blog articles out to article directories you may need a web page with links as most will allow you to redirect customers to a web ... SEO - The Downfall Of SEO Content By : Chris Angus You can search engine optimize your website or blog all you want with keyword rich copy but if the information you are providing is stale, repetitive, robotic or plagiarized then you are not likely to attract many visitors. Furthermore most search engine spiders and robots will penalize you for plagiarizing and rewriting content from elsewhere by not including your pages in its search engines. Another reason that your SEO content could be failing is not necessarily that yo... SEO - Creating Organic Search Engine Optimization By : Chris Angus Organic SEO is simply copy that is created by the visitors to your site who are able to leave comments in a forum, guest book, chat or blog. The reason this works so well is because the comments that your visitors leave on your site are often peppered with the very keyword phrases and keywords that you would use anyway to optimize your site. The constant adding of material in the form of visitor comments also attracts the attention of the search engine spiders. As your visito... SEO - Tips For Making SEO Copy More Personal By : Chris Angus The problem with SEO copy (search engine optimized) is that often reads very robotic, repetitive and cold. However so many marketing experts say that you need to make an emotional connection with your reader in order to make sales. This means that you need to find the fine balance between making your copy sound personal and pleasing the search engine spiders and robots. First of all never pose yourself an expert or a guru if you are not one. People can usually tell that yo... Several Ways You Can Do To Get Your Website Spidered Quickly By : Heris Yunora Getting your website indexed by search engines is something you should do in order to make general public know that it does exists. Search engine is the chief ingredient in generating traffic. Of course, you can use paid advertising for this purpose, but it is going to cost you. But before your website appears on search result you have to make sure that search engine spiders can find it. This article contains several ways on how to do it. Many SEOs recommend to build back ... SEO - Three Ways To Use Seo For Pay-Per-Click By : Chris Angus Here are three ways to us search engine optimization techniques make sure that you spend your time getting referrals, conversions and profits out of your rather than eternally rewording pay per click ads that don't perform First of all make sure your ads contain a large number of relevant search phrases. Brainstorm beyond the first dozen terms that come to mind to describe your business as everybody else is probably using those as well. Try to target your customer base wit... Online Home Based Business Search Engine Optimization (SEO) By : Leonard Bartholomew Do you want your online home based business to get attention and realize a healthy profit? Do it without any search engine optimization (SEO) and your online business will go the way of the 95% that do not make it at all. You can change this! Make Your Website Rank Higher In Major Search Engines! Benefits Of CSS In SEO By : Mikhail Tuknov Cascading Style Sheets (CSS) is a style sheet language that permits web designers to attach style like spacing, color, font, etc. to HTML documents. Cascading style sheets work similarly to a template; permitting web developers to label style for an HTML element and after that apply it to the number of web pages required. Thus, Cascading Style Sheets (CSS) are collections of formatting rules, which control the appearance of content in a web page. With CSS styles you have grea... What Is The Can Spam Act? By : Matt Garrett The Can Spam Act was passed in 2003 and was one of the first laws to control spam. There is much controversy surrounding this law; many people believe it is a victory for e-mail users who are worried about risky spam, and others feel that it is a green light to certain spammers who want to foist aggressive advertisments on consumers. The law is quite strict about illegal activities, but seems to allow loopholes for regular commercial business whose spam many e-mail users a... Seo - Crafting Keyword Enriched Pay Per Click Ads By : Chris Angus If you are trying to craft a clever title for a pay per click ad one of the simplest ways to get people’s attention is to use a keyword search engine inventory tools such as the ones offered for free by Overture or Google. The title of your pay per click ad is the first line of your ad on Google or the line that appears in hypertext on Yahoo. Cleverly constructing your ad word copy so that you get the most commonly searched keyword somehow concisely expressed into your Google... Seo - What Is Seo Copywriting? By : Chris Angus For those of you unfamiliar with the term SEO copywriting, the acronym SEO stands for search engine optimized copywriting. This refers to the craft of writing text on a page in a way that is readable to both surfers and search engine spiders. The ultimate purpose of SEO copywriting is to elevate your site's ranking in the search engines through the incorporation of targeted keywords and keyword descriptions that are found right in the body of the text on your website. The ... SEO - Top Ten Ways To Optimize Your Site By : Chris Angus If you are trying to search engine optimize (SEO) your site you are facing a lot of competition. Here is a breakdown of the top ten search engine optimization strategies to help get your site boosted in the page rankings of the major search engines. However keep in mind that s some of these strategies may not apply to every web site. 1. Write a free ebook and ask web site owners selling a similar product if they would like to give it away for free on your site. Of course t... Seo - Should You Seo Your Website? By : Chris Angus Search engine optimization is not for every site. For instance if you have a site about presenting excellent English grammar or if you are selling writing skills the awkwardness of putting together paragraphs with keywords can make it look like you don’t know how to write at all. This is because successful SEO often involves the repetitive use of words as well grammar mistakes such as a lack of capitalizations and misspellings in order to mimic the kind of phrases that a pote... Seo - How To Find Keywords Using Research By : Chris Angus Keyword inventory tools such as the free ones at Google and on Overture or the paid ones such as Wordtracker are not the only sources of inspiration for your SEO content. Two great places to find keywords are in your web logs and email. One of the best source of article topics that are naturally search engine optimized are reflected in the phrases that your customer use when they ask questions about you as an expert or about your products or services? What sort of posts do... Seo - The Drawbacks Of Employing Seo By : Chris Angus You probably shouldn’t embark on an SEO (search engine optimization) campaign if you have a business that is very generic. Sometime SEO techniques are a waste of time on business that are mass marketed on the web. This is because any search terms that you could find are likely to be buried deep in the page rankings. Examples of online businesses that are commonly glutted with too many SEO articles are mortgage, loans, casinos, sex, insurance, health, airfare, hotels, psychics... Seo - Search Engine Optimization Copywriting Considerations By : Chris Angus Can you actually ruin your business by employing SEO copywriting techniques to your web pages? It is not likely but it is possible. It is especially possible if the text you are uploading to your pages are more search engine spider friendly then they are people friendly. Many people can recognize this type of writing and are very offended by it if they see it on the site. They see SEO techniques in copywriting as a compensation for a less than satisfactory product. Another... Seo - Services Tactics That Get You Blacklisted By : Chris Angus Should you hire the services of a professional SEO company? Before you do this there are a few things you should know as often the SEO companies that promise results are also the ones that are practicing tactics that are either borderline illegal or even actually illegal. This is particularly true of SEO firms that advertise themselves as being aggressive or guerrilla about their search engine optimization tactics. Some of these tactics are so unfair that some search engines ... The Duplicated Content Debate – Will Google Cripple Your Website Ranking? By : Tuks Engineer How do you create a website that the search engines love? It’s simple really – have lots of targeted content that closely relates to your site theme. Recently though, we have heard a lot about “duplicated content” and how that can damage your site rankings in Google. You’ll see a frenzy of people saying things such as: “Oh I mustn’t publish this article, I’ll get done for duped content”. “I shouldn’t use private label rights content because others will be using the s... Google’s “Big Daddy” Purportedly Causing Havoc With Page Rankings By : Eddie SanMarco Bigdaddy, Google’s new data centre, isn’t news to most webmasters; both Search Engine Watch and Webmaster World’s forums have discussed the technology since late 2005, and even Google’s own Chief Search Engineer Matt Cutts has blogged the topic extensively. Even the reason behind the naming convention (one of the Google staff’s kids call him Big Daddy at home) is out in the open. How Bigdaddy will affect page rankings within Google however, still remains to be seen, althou... Seo - Tips About Seo Keyword Density By : Chris Angus One of the main keys to search engine optimization is keyword density. This refers to the number of searchable keywords and keyword phrases that you are on your web pages. Keywords are vital to achieving a high page ranking. If there aren't any keywords on your pages to find for the search engines to index, there is literally nothing to find in the search engine results pages (also known as SERPs). One of the most common mistakes that new entrepreneurs make when they are f... Seo - Writing Seo Titles For Web Pages By : Chris Angus Writing titles for web pages is different than writing titles for web site submission. The title that sits at the top of your web page is called the “in-context” title, meaning it is what people see when they are right on your site and reading the page. However there is another title that you need to be aware of. This is the “out of context” title that appears in the search engine listings. The out of context title is displayed by search engines or in archival pages as par... Eight Billion Reasons Yahoo Didn't Buy Facebook By : Madison Lockwood For much of the year, Facebook had been in negotiation to sell itself to Yahoo. The market value of the "instant behemoth" social service sites has fluctuated, as services both large and small have changed hands this year. The first big acquisition was Newscorp's purchase of MySpace for $580 million in 2005. That set a benchmark, which was driven upward somewhat by the NBC Universal purchase of women's online network iVillage for $600 million earlier this year. Social netw... The Online Home Based Business Opportunity And Search Engine Optimization By : Leonard Bartholomew One of the main things a new home based business opportunity has to worry about is being seen. Internet surfers are a fickle breed and will not always notice your opportunity website on the search engines and just pass it right by. This is what you can do about it. Seo - Using The Google Alert Tool By : Chris Angus The Google Alert Tool is actually a gadget that can be used for the purposes of search engine optimization (SEO). This tool allows you to fill in perimeters on a form so you can keep your eye on new entries that make it into the top 50 on Google. You enter up to one of 5 keywords to a total of 150 query requests and Google will email you every time a new entry enters the top 50 results. You can also narrow the number down to the top thirty or ten hits on a keyword or the top ... Seo - Sloppy Headers Can Sabotage Your Seo By : Chris Angus One thing that can confuse search engine spiders are sloppy headers on your website. It is just so easy to miss this one little thing especially if you are using a site builder on a host like freeservers.com, bravenet.com or homestead.com. What happens is that while you are building the website you may be asked to save the website as something when you go to work on a new content page. However you may forget the non-visible header area of a page when saving it causing search ... Seo - Keyword Flooding Is Bad Seo By : Chris Angus Trying to cram as many keywords as you can into your home page is called keyword flooding. This includes the type of pages where there is a Title Tag loaded with scores of keywords. Using over twelve keywords per title tag is considered to be too much when it comes to keyword tags but some optimistic web masters will load them with as many as a 100 keywords in an attempt to increase sales. The problem with cramming too many keywords on your home page is that they encompass... Seo - How Fonts And Graphics Sabotage Seo By : Chris Angus Creating a search engine optimized web site can be confusing. On one hand you have web site designers telling you to include more eye candy on your site in the form of attractive fonts, animations and graphics. On the other hand SEO experts will tell you that the minute a search engine spider or bot encounters a weird font, picture or flash animation that it cannot translate into text for whatever reason then it will read all of your text as blank space! This is a good way to... Seo - How Bad Links Can Risk Your Rankings By : Chris Angus Having too many bad links on your site can not only lower your site’s importance in the page rankings of search engines it can also encourage some search engines like Lycos, Yahoo and Google to permanently remove your site from their search engine ranking pages. Normally the more links you have on your web page, the more Google and other search engines will love you and try to boost your search engine rankings. Part of most search engine algorithms has been to raise the ra... SEO - How Cloaking Sabotages SEO By : Chris Angus One of the biggest newbie mistakes made by people first trying out search engine optimization on their websites is to try and cloak it. Most people don’t even realize that they are practicing cloaking when they do it and even perceive it as a legitimate form of SEO but the problem is that the big search engines will penalize and blacklist your site for doing it. In a nutshell, cloaking is the practice of using keywords and metatags to show a search engine spider a differen... Top 10 Search Engine Ranking: How To Get It And What It Means For You By : Jesse Smith High search engine rankings; online businesses need it to survive. Have you ever heard that phrase before? If so, do you know that it is true? If you currently run an online business, your website for that business needs to achieve a high ranking in the search engines. In fact, it is best if you get a top 10 search engine ranking. Why is this you wonder? Well, in all honesty, there are a number of different reasons why you need to have a top 10 search engine ranking to run a ... Getting The Best Traffic Ever By : Mike Francis I have subjected articles on the Web for soon a year, and that has as a result the incredible increase in the traffic on my Web site. This increase must with the fact that the visitors who come on my site sought the same key words as the subjects tackled in the articles that I have write. Moreover, my articles were published in famous ezines which have very many subscribers, which allowed me accoître still this traffic. How to write an article which will improve the traff... Different Types Of Ranking By : Mike Francis As a webmasters and administrators of sites - keys related to the development of Internet sites, we know all famous PageRank, supposed Google algorithm to classify the sites of share their interest for the Net surfer. What happenhappen does and which are the various systems of Ranking today? The Ranking Hardware 1 - PageRank Google PageRank lived, it was blown with the wire of time. Nowadays this mode of notation especially saw itself thriving with an only aim of p... Is Pagerank That Important By : Mike Francis Pagerank - it is in the center of the debates of experts SEO and is misunderstood owners of sites. It was one moment when Pagerank was the device par excellence to determine where your site was positioned in the results of the search engines. It was, by a series of calculations, a measurement of the importance of a site Internet site. But what is it today? “You wonder whether a new Web site is worth the sorrow to be visited? PageRank™ posting of the bar of tools provides ... Google Talk By : Mike Francis I do not adhere in the majority of the existing theories on the conspiracy of Google. I do not believe either that Google gives a preference to the Web sites which announce in its program of AdWords, or which it moves away certain sites from the first pages to encourage them to announce. I do not believe that Google tries some way that is to differently control their markets than in a normally competing way. And I do not believe that Google is really super-arms military s... SEO - Common Myths About SEO By : Chris Angus There are several myths that circulate about SEO (search engine optimization) in general that have persisted for years. Unfortunately these myths consist of bad advice that could have you wasting your time and money and result in not making much of a profit of all. Myth #1. “The more search engine optimized terms you have on a page the more money you will make.” Unfortunately the more SEO keywords you have on your page the more traffic you are likely to draw but it is like... SEO - HTML For Titles, Descriptions And Metatags By : Chris Angus It is easy to master the simple HTML tags that are used in search engine optimized. Keywords and keyword phrases must occur often and near the beginning of the TITLE tag, the DESCRIPTION and KEYWORDS meta tag. The more frequent the keywords appear and the nearer they appear to the beginning of the tags and pages, the greater the chance of achieving high search engine positioning. The three that are most important for page optimization are: 1. The TITLE tag Example: S... Seo - How To Evaluate Link Requests By : Chris Angus Part of today’s SEO practice is adding links to your web site or blog as it is well known that more quality links that you have on your web pages, the more likely Google and other powerful search engines are to rank you highly in their search engine pages. If your site or blog is going well you may find yourself being confronted with a number of requests for links. Your challenge then as a search engine optimist is to find content that relates to your own. This is very imp... Search Engine Optimization (SEO): The Art Of Networking By : John Stronack Wikipedia defines the World Wide Web (“Web”) as “a system of interlinked, hypertext documents that runs over the Internet. With a Web browser, a user views Web pages that may contain text, images, and other multimedia and navigates between them using hyperlinks.” The Web has only been around since 1990, and yet, it already counts trillions of Web pages. With so much information and the number of Web surfers increasing on a daily basis, the challenge of directing users to t... SEO - The Definition Keeps Expanding By : Chris Angus Search engine optimization (SEO) has grown to embrace a number of different practices including everything from enhancing the functionality of a shopping cart to optimizing copy with keywords to adding metatags to your out of context copy. The term used to simply refer to adding metatags but search engine optimization now embraces any technique that makes your web site and web copy more friendly – period. Technically the entire business of SEO is divided into two main type... SEO - Does Seo Mean Changing A Site's Code? By : Chris Angus Any SEO expert will tell you that SEO does not mean changing a site’s code if you designed your site right in the first place. If you have hired professionals to employ the range of strategies and techniques usually employed with SEO then you will not need that many “on-page factors.” On-page factors are what SEO experts call changes that need to be made to text of your site. ‘ There are two ways of applying SEO techniques – through the application of good design and throu... SEO - How Early SEO Corrupted The Search Engines By : Chris Angus The practice of search engine optimization first came into being in the mid 1990s when the first search engines began cataloguing the contents of the Internet. Initially the entire procedure was fairly honest and a fair reflection of what content there was on the web. Sites were submitted to the search engines and a spider crawled the content and then stored the collected data in a database that could be accessed by individuals performing a search. When a search engine spi... SEO - What Do Spider Engines Look For By : Chris Angus Things have changed since the early days of search engine optimization when all that was required was for the webmaster to simply submit the site along with metatags attached to keywords and well worded accurate descriptions of the content of its pages. However years of abuse of the system by greedy marketers left the system in a mess as misleading information, popular keywords and other black hat SEO techniques were used to trick the search engines into giving pages a higher... Your Company Deserves A Better Search Engine Ranking By : Andy West If you have created a new business or you own a new website and you are looking to drive business to that website, then you are probably familiar with search engines and their impact on business. You have put in the hard work in order to get your business off the ground and the website looks great. If potential customers came there, there is a good chance that they would be sufficiently impressed. If they cannot easily find your website, it's all for nothing. With this in min... Seo - The Development Of Page Ranking Algorithms By : Chris Angus Google, which is the gold standard for all page-ranking systems (including PageRank as it is called by the industry) was started by two Stanford University Students – Sergey Brin and Larry Page (no pun intended.) These two students (now billionaires) invented the Google algorithm now known as PageRank. All PageRank is really is a formula, not unlike the FICO score that is used to calculate credit. Only in this case the formula takes in a lot of variabilities to see if a pa... SEO - Getting Into Google And Yahoo By : Chris Angus Although SEO experts will make a big deal about optimizing a site sometimes all you really need is a well designed functional site with a good shopping cart, accurate articles and descriptions of your products and services on the site and a good niche product that is sold at an affordable price. All of the SEO in the world will not sell a lousy overpriced product from a website that is not secure in terms of payment and is filled with articles that do not relate to what the s... How To Get A Top Search Engine Ranking By : Andy West Search engines have revolutionized the way we use the internet. These resources have changed what used to be a cumbersome and sometimes overrated internet into what is now a powerful resource capable of providing information in a millisecond. There is a reason why Google’s stock has almost quadrupled over the past five years. People are using search engines to drive around the internet just as one would use a road map to go through America. If you want people to find your sma... SEO - Building Your Own Website And SEO By : Chris Angus Should you build your own website? As functionality is so important to SEO it might be a good idea to hire an expert if you are a newbie. Make sure you ask for the site to be search engine optimized when you hire the firm or individual and stress that you would like to the site to be as functional and user friendly as possible. If you would rather build it yourself you can find a ton of off-the-shelf solutions for building an online store or catalogue range in price from s... SEO - Managing A Site With Natural SEO By : Chris Angus Most sites that can be said to have natural SEO are those that are classified as informational sites. Informational sites can be money-making monsters as it is your clients that supply most of the keyworded copy that ends up in your Q and A sections, forums and other places on your site. The most successful informational site include magnet content authored by experts (and search engine optimized professionally if need be), a means of collaborating with another equally big... SEO And Magnet Content By : Chris Angus Whenever you post any information to the net you are in effect acting as a publisher. Your goal as a publisher is to build a site that is interesting enough for people to want to visit again and again. A great site is like a book that people don’t want to put down. Keep in mind too that whatever appears on your site, whether it be a bunch of robotically written keyword paragraphs or revelatory well written articles about your product is going to represent you and your brandin... SEO And Designing A Site Map By : Chris Angus A badly designed website is not one that is naturally search engine optimized. Organic search engine optimization comes from a site that was well thought out in the first place. You have to be a bit of an architect to design a web site. Before you start you need to draw a map of all of the elements that will be contained in your site and then assign them to their appropriate pages. Remember too, that web pages can be thought of as "pages within pages" or drawers that conta... SEO - Crucial SEO Site Elements By : Chris Angus Asking yourself the following questions may help you create a web site that is nicely and organically search engine optimized and that is geared towards making the most profits. Once again, these principles are in accordance with generating multiple streams of income as this is one of the basic intents of including SEO in a web site design in the first place. 1. Where am I going to put my request for the customer's email address? Remember that if a customer visits your sit... Seo - Why Entertaining People Is Good Seo By : Chris Angus Anything that attracts visitors to your website is considered to be good SEO. The fact is that people love interactive sites. This appeals to both their instincts to graze and play. Horoscopes, games, live audio, music, chat rooms, diaries, blogs, videos and any kind of interactive gimmick gives the people want they want. They also like things such as budget calculators, web tools, schedulers, alarm clocks and any kind of interactive wizard. Sometimes you have to design th... Seo - Will Too Many Visuals Hurt Your Seo? By : Chris Angus You have probably noticed there is a trend to add less photographs rather than more with websites. This is because it is now common knowledge that many search engine spiders read photographs as blank space. This is why it is so important to add a photographic caption beneath your website so that the spiders have something to index. It is always a good idea to add images and photographs to your site to give it visual appeal. As you are a publisher, you might want to think a... Seo - How To Apply To The Open Directory Project By : Chris Angus They say once that you are listed in the Open Directory Project you will be listed everywhere else, it is also know as DMOZ. This is because the open directory project is handled by humans who hand pick the sites that are listed. Google respects this and often automatically adds the URL of a link that is picked to go into the Open Directory Project to its pages. Open Directory is different than yahoo as it only performs WORD searches not KEY PHRASE searches. So much for yo... Seo - How To Get Into About.com By : Chris Angus About(dot)com is a very comprehensive index that combines site listings with reviews and editorial content. An editor or guide runs each category, and they are the individuals that you have to appeal to in order for your site to be listed. The easiest way to get their attention is a direct email, as opposed to using the "Feedback" link on the pages. Usually it takes ages for about.com to get back to you as they are looking for bigger sites or sites that are very specific to w... Seo - How To Get Into The Yahoo Directory By : Chris Angus It costs $300 a year for directory listing in Yahoo. Here is another eye-roller for you. It typically takes six to eight weeks for Yahoo to process your site. There are three types of Yahoo; the main (original) Yahoo; the international Yahoo sites; and the regional (city) Yahoo sites. The original site is by far the toughest to get into, so if your site is in, or relates to, a country or region served by one of the other Yahoo indexes, you should first try to get listed in... Seo - How To Avoid Being Blacklisted By Yahoo By : Chris Angus A listing in Yahoo can boost your site’s page rankings exponentially but unfortunately it is one of the most finicky and difficult sites to get into. For one thing they don’t allow you to piggyback by using well-known keywords or brand names. It is all original, you and manually arranged. First of all make sure your site is done completely before you submit. Your site will be blacklisted before it is listed if it is not 100% up and running. That "under construction." Page ... Seo - Application Tips For Yahoo By : Chris Angus So you want to apply to Yahoo. Assuming you are not already listed in the index your first step is to find the category page that best suits your site. At the very bottom of this category page will be a small "Suggest a Site" link. Click on it to get to the site submission page. If there is no "Suggest a Site" link, then the page you are on does not allow listings to be added to it, most likely because it is a very general top-level page. Keep searching until you find your ri... Post Your Links Everywhere To Build Your Link Popularity By : David Fishman Think of it, if you get lots of traffic to your website and added a link on your website pointing to a different website, you will be diverting traffic away from your website. Did you know that linking your website with a banned website could in fact get your website banned also? A Link exchange is a great way to market your website in a very cost effective manner. You want to generate more hits to your website but need a good source. First and foremost, a Reciprocal Link ... Sitting Pretty: How To Achieve High Search Engine Rankings By : By Chris Malta & Robin Cowie The best kind of traffic is the free kind—that is, the traffic that comes from natural search engine rankings. Acquiring those rankings, however, takes time and a dedicated effort; but once you achieve that positioning, it’s only a matter of doing a little maintenance work. And, most importantly, you don’t have to reinvest half your profits back into advertising to maintain the higher sales volumes you achieve. How to Get Ahead So how do you improve your rankings withou... Submit Your Site To Search Engines By : Arkady Lubman There are many Search Engines and Directories, but only a few major ones will bring you most traffic. In this article I will describe how to submit your site to Yahoo, Google and Open Directory 1.) Directories And Indexes First, I would like to describe a difference between Directory and Index. Directory is a collection of links divided by subjects just like Yahoo Directory at dir.yahoo.com. Let's say you are interested in Finance. Go to Business & Economy section and p... How You Can Increase Your Search Engine Traffic By : Jim Christian Are you the owner of an online business? Whether your business specializes in selling products or services to the public, you need to make sure that your business is seen; how else will you be able to make money? The only problem with getting your business seen is that it is sometimes a little bit easier said than done. One of the reasons for that is the tough competition online. Over the past few years, a large number of individuals have developed their own online businesses... What Is The Definition Of SEO? By : Jon Rognerud How to use search engine optimization to be found (rescued) on the Web. A few years ago, my good friend Bill B. bought his first sailboat. He called and told me: "Jon, today - I bought a new sailboat, and it's the happiest day of my life"! I grinned and told him: "I also understand that selling it will be your happiest day of your life". (Turned out I was right)… What does sailing have to do with SEO and this article? The story continues: My buddy Bill did end up ... Search Engine Optimization Strategy ~ An Overview By : Steven Dennis Web masters often feel like pulling their hair out and throwing a major childish tantrum when their search engine optimization strategy efforts don’t pay off. It is indeed maddening to find that SEO efforts that have cost so much time and energy have not borne anything fruitful. Has the search engine optimization work been done correctly, though? That’s the important question! There are SEO practices that are actually based on search engine optimization strategy misconce... Organic Search Engine Optimization ~ The Basics By : Steven Dennis With all the talk about organic search engine optimization and how important it is to promoting a web site, some web masters are deluded into thinking that they have no hope of competing without the help of a search engine optimization professional. With no money to spend, these web masters just bemoan their helplessness and learn to live with the fact that their web sites will always be at the bottom of search engine results. While paying an organic search engine optimiz... Drive Traffic To Your Website Using The Right Keywords By : ShirleyA Kelly Search engines are the #1 tool people use when shopping for products, services or information online. Optimize your website with the proper keywords or keyword phrases for your content and watch your traffic explode. If you gain an understanding of how to properly promote your website your efforts will reach it's full potential. To rank relevantly within search engine results, each website must be considered relevant to a particular search algorithm for a given keyword or ... Watch Your Web Traffic Explode: Market To The Top 6 Search Engines By : ShirleyA Kelly Search engines are responsible for almost 85% of all information researched online. That means if someone is looking for a product or service you offer, they will begin by typing a keyword or keyword phrase in a search box. Although there are thousands of search engine companies operating online, there are a select few that you can not afford to overlook. This article will give you some background information on the top 6 search engines. The Key Players There are countl... Facts You Never New About Yahoo, Google, Ask Jeeves, And Alltheweb By : ShirleyA Kelly Almost 85% of all knowledge obtained online starts with somebody doing research on one or more search engines. Weather it be a product or a service, search engines are the most likely tool people are using to find what they want. You would benefit greatly to gain an understanding of how search engines can help grow your business. Search engines have two basic styles - portal and search box focused. In either search style, results depend on inclusion within the engine’s ext... The Many Aspects Of Marketing To Search Engines By : ShirleyA Kelly Because approximately 85% of all internet users looking to buy online will place a keyword in the search box of a search engine, you had better have a good understanding of how to market your website to them. I wrote this article to help you understand a little bit about how search engines work. Search engine marketing was once the gold rush for online customer acquisition. When the internet was much smaller and search engine rankings was easier to come by, a business c... Seo - Necessary Seo Objects By : Chris Angus “Objects” are a term derived from web design talk for code that is added to your site to create a unique function. A good example is a web counter, which tells you how many people have visited your site. A more sophisticated site object would be an RSS feed, which allows you to access news feed from another source. The idea is you cut and paste the code into your site and the information changes on a day-to-day basis as it is fed to one of your blog pages. An RSS feed is a... Seo - Using The Behind The Fold Technique As Seo By : Chris Angus Behind the Fold is a technique used by many of the top bloggers and huge ezine and article directory sites. If you have looked at some of the Top 100 Blogs on the blog you will notice that many of them will only print about 250 words of the blog in the front page of the blog space and then link it to another page on the blog that prints the full article. This can allow you to fit as many as twenty stories on your front page. This is called printing stories “behind the fold” i... Seo - Linking Strategies For Seo By : Chris Angus It can be difficult to generate unique content each and every day that you sit down to write your blog. This is where RSS feeds and news stories can provide a valuable source of inspiration. Many blogs simply are commentaries on what is going on in the news, rather than an attempt to announce the news. This is because you simply are not a news provider. When you provide news to your readers in this way it is called “filtered” writing. The best way to take this reactive pos... Seo - Consistency Is Good Seo By : Chris Angus Human beings are creatures of habit and the more things remain the same the more we trust them. Part of convincing your customers to trust you is about making your blog look the same every day. The type size and font should be the same, links should be highlighted the same way and your images should never change. You can always change the content but you must be reliable in terms of appearance. Consistency and sloppiness are at opposite ends of the spectrum. People would n...
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