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Seo - Why Submitting To The Big Indexes Is Good Seo By : Chris Angus The big indexes such as Yahoo, Open Directory and About.com are the best places for people to find you. However applying to be listed in them can be a bit of a federal case. Still despite all the red tape, proper submission to these indexes is crucial because there is a pronounced trend towards using "human-edited" indexes in search results. In particular, many of the major search engines are starting to use Open Directory index listings in their search results, making it the... Seo - Three Design Elements That Sabotage Seo By : Chris Angus When designing your website there are three major design elements that you should stay away from in order as they can sabotage even your best efforts at search engine optimization. These three elements to avoid are flash animation, javascript and HTML coding mistakes. First of all, search engines perceive sites with flash as being "empty spaces." Rather than checking out the content, most search engines just discard the URL. God knows how many people's sites have been reje... Seo - Submitting Pages With Links Is Good Seo By : Chris Angus Many search engines are now ranking web pages that contain a lot of links to other sites higher than those that contain fewer links. This is why it is such a good idea to submit your pages to the search engines with as many links to other sites contained in them as possible. However, don’t make the mistake of thinking that you can just submit any old pages mistakes. You must make sure these links are related to the content of your pages or you could even end up blacklisted by... Why Search Engine Optimization Is Important To Your Business By : Steve Phillips I want to ask you a very simple question: "Why do you have a website?" While you're thinking about a possible answer, consider these questions as well: Why do you have a telephone number? Why do you have a mailing address? Why do you create brochures, flyers and newsletters? See the trend? The answer is simple: I have a website so people can learn more about my services and my company. If no one could find your place of business, or even your telephone nu... Seo - Blocking Search Engines From Pages By : Chris Angus Contrary to popular belief, the search engine spiders sent out by the major search engines do not have to search everything on a site. You can actually technically keep a search engine spider away from a page by instructed it through a certain robots meta tag or a file not to come near the page. Webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be expl... Seo- The Difference Between Black Hat And White Hat Seo By : Chris Angus A discussion of black hat and white hat SEO is as pointless as a discussion of the difference between black and white witchcraft. In witchcraft, the minute a technique is used to control the outcome of a situation it is known as black magic. The same can be said of SEO. A technique used to manipulate the search engines is known as black hat SEO. The problem is that white hat SEO does precisely the same thing so it is not any less “dirty” than black hat in some ways An SEO ... Seo - What Is Spamdexing? By : Chris Angus Spamdexing (a buzz word that is a combination of both spamming and indexing) is a term that means search engine spamming. Spamdexing or search engine spamming refers to the practice of intentionally creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results. Some spamdexing is conducted to try and influence the category to which the page is assigned. Many designer... Seo - What Is Content Spamming? By : Chris Angus Content spamming is a form of black hat search engine optimization that has the intention of altering the way a search engine perceives a page’s contents. There are several ways that this can be accomplished. One of the most popular types of content spamming is to insert hidden or visible text right on the web page in the form of disguised keywords and phrases. These keywords are the same color as the background, hidden as a tiny font or hidden within HTML code, ALT attrib... Seo - What Is Link Spamming? By : Chris Angus Link spamming is a form of black hat SEO that tries to exploit weaknesses in link-based ranking algorithms such as the one used by Google’s PageRank algorithm. PageRank give a higher ranking to a website that is linked to many other websites so the idea is to add as many links as possible to a page to try and boost your page rankings. There are several forms of link spamming. An easy one is called link farming which involves creating communities of pages that refer to each... Seo - Sophisticated Types Of Spamdexing By : Chris Angus Spamdexing is not just for amateurs. It is an entire business that can incorporate all kinds of less than ethical techniques. The search engines frown on most of these techniques but the temporary boost in your ratings before you are caught is apparently worth the profits that you make. Mirror websites are simply sites that all have the same content but use a different URL. This is a technique that is being used less as the search engines are getting better at penalizing t... Seo - How Trustrank Is Catching Seo Crooks By : Chris Angus TrustRank is a link analysis technique that several search engines, including Google have been using for semi-automatically separating useful web pages from spam. This makes it a lot harder for black hat search engine techniques to succeed because the human element is involved when it comes to assessing web pages. TrustRank is particularly successful when it comes to weeding out web pages that are created clearly for commercial reasons with the absolute intention of misleadin... Search Engine Optimization: Why Is Seo Web Promotion Important? By : Deanna Mascle Search engine optimization is a long term that confused many internet marketers so they usually dismiss it and focus on some other area of internet marketing or the newest fad whether it is blogging, My Space, or podcasting. While it is good to diversity your marketing efforts and to pay attention to new methods, search engine marketing has been around for a long time and it is not going anywhere. The simple fact is that some estimates report 85 percent of internet users u... SEO - Five SEO Do's By : Chris Angus Whether your web site is big or small there are five basic things that are must do’s when it comes to search engine optimizing your website. The first key thing is to take the time to do a careful search of all of your keywords and key phrases and make sure that they really do relate to what you are selling. Use a good program like Wordtracker or hire someone to do professional keyword research as not knowing your keywords is like driving blind in the dark. Make sure yo... Seo - Five Big Seo Don'ts By : Chris Angus When search engine optimizing your web pages there are five basic things you should avoid doing or all of your hard work trying to achieve rankings will go to waste. First of all avoid using cloaking mechanisms. This is automated software that doesn’t work unless it knows the IP address of a search engine spider. Cloaking is a form of SEO deception that serves a unique, optimized page to the search engines, while presenting a completely different page to surfers. Most majo... Seo Copywriting - Finding A Happy Balance By : Chris Angus Perhaps the hardest type of copy to write is SEO copy. SEO is an acronym for search engine optimized content. This simply means that your article has been decorated with keywords that the search engines will include in their algorithms as they index your page. Sadly a lot of SEO copywriting is not very charming for humans to read. That is because most people think that the key word has to be repeated again and again in order for the page to rise to the top of the search en... Seo - Tips For Writing Persuasive Keyword Copy By : Chris Angus The key to writing persuasive keyword copy is to find that happy medium between pleasing the search engines and pleasing your readers. There are some basic rules of thumb that you can stick to as you attempt to accomplish this goal. In fact writing search engine and people friendly copy is as easy as chatting to a good friend. First of all don’t cram your copy with keywords. Only use about three different keywords or keyword phrases per page. Keyword phrases are more effec... Seo - Making The Best Use Of Keywords By : Chris Angus Once you have selected the keywords that you want to use in your SEO there are ways that you can use them to intelligently increase the attractiveness of your copy to both readers and the search engines. First of all it is key to use keywords and keyword phrases in all of your headlines and subtitles. However only do this if the keyword actually augments rather than distorts the title of your site. Your best bet is to try to keep the title a complete sentence well at the s... A Quick Look At Search Engine Optimization By : Tyler Banfield Search engine optimization, also known simply as SEO, is the practice of improving a web site’s ranking in Google, Yahoo, MSN and other search engines. The goal of SEO is to optimize a web site (on and off the page) so that it ranks well for a specific set of keywords. Although this may seem like a simple enough task, it is actually a very complicated and challenging one. Not only do you have to compete against other web sites, but you also have to deal with the search engine... Three Seo Personalities You Should Know By : Tyler Banfield Daron Babin-Daron is the CEO of Webmaster Radio. Daron has been teaching and lecturing on search engine optimization since 1997. Daron got his start in television by working for NBC, but eventually found his way into the world of search engine marketing and optimization. His goal from the very beginning has been to create tools that benefit the community. According to an interview with the Online Marketing Blog, Daron is currently developing a pod cast search engine. He also ... Seo Profile: Shoemoney By : Tyler Banfield Jeremy Schoemaker, aka Shoemoney, is one of the most popular (and sometimes controversial) members of the search engine marketing community. While Shoemoney did “attend” college for three years, he never completed a degree because he spent the majority of his time expanding his company, Shoemoney Media Group. After the “dot com crash” took place, Shoemoney was forced to take a job with Wells Fargo and Commercial Federal Bank. Although he was temporarily a member of the “corpo... Seo Tricks And Sentences By : Chris Angus The idea of adding SEO to your web copywriting efforts is to get more clicks, not turn people off with paragraphs that are stuffed with keywords. There are two techniques that you can use that both the search engines and people find attractive when they are reading web copy. One technique is to employ the use of rhyme in your copy and the other is to phrase your sentences like questions. Studies have shown that advertisements that rhyme or have a lyrical rhythm are more me... Seo - Should You Seo Buttons And Banners? By : Chris Angus SEO copywriting does not just involve writing content for emails, online catalogues and brochure or articles. Shorter copy is also needed for such things as banners, buttons and text for hyperlinks. When it comes to hyperlinks (sometimes called hop links), banners, buttons and captions it is important for your keywords and style to integrate nicely together. This is why rather than sitting down and thinking about how to design one button or hyperlink for your website it is... Seo - How To Organize Your Seo Web Copy By : Chris Angus Some people have no idea of how to begin to optimize their copy as it seems a daunting task. If writing your web copy seems overwhelming it is likely because you have not organized the intentions of the piece, especially when it comes to thinking of the copy in terms of what you want to accomplish in SEO. Your very first goal is to give your advertisement or piece of web copy an intention. Determine exactly what it is that you want your online advertisement to sell. Is it ... Do You Know These SEOs? By : Tyler Banfield Jim Boykin Jim Boykin is a self-proclaimed “internet marketing specialist specializing in search engine optimization.” Jim is the CEO of We Build Pages. We Build Pages is an internet marketing services company, which specializes in link building, analytics and content writing. Jim also has a personal blog that he uses to discuss various topics in internet marketing. One of the main focuses of his blog is link building. Many of his posts deal with subjects like how to acqui... Seo Can Be Rocket Science By : Tyler Banfield Over the past week, there has been a lot of discussion about the “SEO is/isn’t rocket science” debate. Although this issue has been around for years, the spark that brought it back to life can be traced back to the Search Engine Strategies Conference and Expo in Chicago. During the Search Engines Strategies Conference in Chicago, which took place from December 4th through the 6th, Jason Calcanis (the cofounder of Weblogs Inc) completely wrote search engine optimization off as... Seo - Should You Hire A Freelance Seo Copywriter? By : Chris Angus Writing all of the SEO copy for your web site or all of the SEO articles that you plan to submit to ezines can be a daunting task. This is especially true if you are completely talent free when it comes to writing. This can mean having to hire a professional SEO copywriter. However finding a qualified writer can also be a challenge as there are so many advertisements for them on the Internet. Even more frustrating is that half of those advertisements lead to software that is ... SEO - How To Choose A Writer On Elance Or Guru By : Chris Angus When most people shop for cheap SEO writing they tend to look on Elance or Guru. When looking at writer's profiles on either elance or guru, it is a good idea to ignore feedback. This is because the feedback systems on both are slanted. Unfortunately both guru and elance have their own freelance firms that compete with the writers that pay to advertise on them so it is not in these site’s interest to give their writers great feedback. This way the in house outsourcers hired b... Seo - Viral Marketing And Seo By : Chris Angus The most successful trend in online marketing and advertising is the concept of viral marketing. Viral marketing simply means getting others to do your word of mouse for you simply by giving away free stuff. It is about overwhelming the competition with your sheer omnipresence. It means knowing what marketing incentives to offer for free so that your content will be replicated again and again in various places on the Internet. Once you master the fine art of information repli... Seo - Should You Outsource Your Seo Articles To India? By : Chris Angus Outsourcing dominates the Search Engine Optimization (SEO) copywriting business simply because writing bulk articles is the nature of the business. There is a big demand for multiple articles to be submitted to search engines as portal pages as well to ezine article directories and blogs. When you have a big job, outsourcing makes sense because the articles can be had for cheap. SEO copywriting often entails the writing of twenty or more articles (even hundreds of articles) a... Seo - Don't Seo What Does Not Sell By : Chris Angus Sometimes what people see as the failure of search engine optimization techniques is actually the failure of a business in general. There is something to be said for “doing what you love and the money will come” but if nobody else loves it but you and your wife, it is not going to sell. This means doing a bit of market research, Developing an Internet business is the same as developing any other type of business. You need a concept that will sell which of course means aski... Seo - Brainstorming On What You Sell By : Chris Angus Brainstorming is simply a way to help you come up with an idea for what to sell on a website. It is also a valuable skill when it comes to helping you decide what keywords should be the focus of your SEO copywriting including the all important first lines of your pages as well the in context and out of context titles. To brainstorm simply develop the habit of asking and answering the following questions whenever you feel stuck: - What exactly is my product or service? ... Seo - Proper Planning Prevents Poor Performance By : Chris Angus There is a "Six P" acronym that says, "Proper Prior Planning Prevents Poor Performance." Very often, the first twenty percent of the time that you will spend developing your site will save you eighty percent of the time later in achieving the business goals you've set later. This is exactly why so many SEO experts and SEO gurus say that having a good business plan and web design is crucial to SEO strategy. One mistakes that beginning netpreneurs often make is thinking of I... Seo - The Components Of A Business Plan By : Chris Angus Websites that are popular, that are functional and that have high page rankings are not ones that were done in a “fly by night” manner. They were constructed from a solid business plan Not sure how to write a business plan? One really good place to look is on your local or federal government websites. They bend over backwards to spell out the process for you. Whether your site is big or small you still should create a plan that outlines your goals, expected costs, marketin... Seo - Writing Seo For A Living By : Chris Angus Sometimes if you get good enough at writing SEO you start considering doing it for a living. Be warned however --this is not a career for people who are perfectionist or who see it as a way to having a reputation as an expert advertising copywriter. If you want to research the SEO writing market go to the big writing auction sites like Elance and Guru. This will give you a good idea of the low pay involved in such a career. You will also notice that the individuals with th... SEO - Is An SEO Marketing Career For You? By : Chris Angus An SEO marketing career is not for everyone. For one thing there are risks to being an SEO affiliate marketer as there are no guarantee that you will have sales. No business is foolproof and the same goes for an SEO business that is based on affiliate marketing. In order to succeed at SEO marketing you must have an entrepreneurial. An entrepreneurial spirit is one that likes what they do, is turned on by the risk of freelancing and that is competitive and ambitious (even i... SEO - Why Poets Sometimes Write Great Google Ads By : Chris Angus If you are a poet you have probably realized that there is not much work that you can do well that fits in the category of SEO writing. In fact you might be devoid of a lot of online work in general. Usually all poets get online is the occasional assignment where someone wants a toast written for a speech, a greeting for a card or a specialty poem written for his or her site for his or her holidays. Often this writing pays less then $50. However if you are really good with... Seo - Making Money Writing Seo Reviews By : Chris Angus If you are a reviewer or critic you are likely to find work writing reviews of products and services on the Internet. This is quite a common offering however don’t expect to be reviewing anything ordinary. Usually the types of things that are offered up for review are insurance sites, credit products, Clickbank products and porn sites. Also you might find that this pays really low, unless you can add search engine content optimization to your skill set. Most actual product... Seo And The Six Figure Income Myth By : Chris Angus There are a lot of Internet gurus out there that are telling people they can make a six-figure income by using SEO techniques or by selling information on the Internet. This type of lie is usually marketed to you buy the old fogie type gurus in who mainly make a six-figure income is by selling how-to books about copywriting to people who don’t know a thing about it. The truth is that you can be self sufficient as a writer working on the Internet and unless you are also a v... SEO - Can You Start An SEO Business For Free By : Chris Angus Many Internet gurus will lead you to believe that you can make a ton of money as an SEO marketer without making any initial investment into it as a business. This is completely false. Although it is true that you can write a blog strewn with affiliates on a free site, or make yourself up a fancy online business card on a build it yourself website you are probably not going to make much money unless you have a little bit of money to invest in a high quality website with a dece... Seo - Setting Daily, Weekly And Monthly Goals For Yourself By : Chris Angus Writing SEO requires a bit of skill and also being competitive with yourself. It also requires discipline – knowing when to stop optimizing one site (or a section of a site) and move on to something new. There is no greater way to achieve clarity about this then to figure out much money you need to make a month and then break it down into the daily and weekly sums you need to make. For instance if your overhead is $3,000 month including all expenses and you want to make a ... Seo - Clickbank And Seo Content By : Chris Angus Clickbank is a system that works really well for authors and also SEO marketers. This is because within its system is a multi-tiered marketing system that gets affiliate marketers selling your book for you. If you have a good product you will suddenly find all sorts of professional marketers promoting your book like mad as well as web masters putting the link to your book on their site. The key is to base the book on a popular trend in the first place. It costs fifty dolla... Seo - Affiliate Marketing Using Clickbank By : Chris Angus In a nut shell -- affiliate marketing is all about placing links on web page of any sort and then having your readers click on them. When the links are clicked on you can make money per click or you can make a commission when somebody goes to the recommended site and then buys something. It is in essence, a quiet, unobtrusive way of being a salesperson. You don’t necessarily need talent or even good grammar to write a blog. You do however need a real passion for what you a... Seo - Bum Marketing And Article Directories By : Chris Angus Bum marketing is a way of using articles, either your own or those you have purchased, as platforms into which you will embed affiliate links. The best article sites to submit articles on to use for this purpose are Ezinearticles.com, Goarticles.com and Searchwarp.com, which are all include massive article directory sites and are at the top of the Google search engine rankings. One of the goals of doing this is to get your affiliate links on Google’s first page. This is do... Seo - Writing The Seo Faq Article By : Chris Angus If you don’t know what type of search engine optimized article to write for your web site then it is a good idea to consider writing some kind of FAQ article. FAQ stands for frequently asked questions. If you go to a message board or forum about a topic and provide a 250-word answer to a commonly asked question on these boards and then upload all of this information to your site you will probably get tons of traffic and also clicks on your affiliate links. The best thing a... SEO - Marketing Plr With SEO By : Chris Angus If you are thinking of getting into marketing products on the Internet, PLR (public label rights) is one of the easiest ways to go. However it is downloadable informational products that are all rage and offer you the most profit for the least amount of investment. There are currently thousands of internet sites selling all kinds of PLR products including e-courses, e-books, individual articles or series of articles, graphics, website templates or scripts and programming sour... Seo - Writing The Seo Tip Sheet By : Chris Angus Compilation writing is as simple as gathering facts together, rewording them and putting them in some kind of list. You only need about 250 words to write an ad or a blog. When it comes to the Internet, if you can make a list, you have the talent to write! This is the type of article that you see that has suggestions such as “Top Ten Ways To Waterproof Your Sun Deck ” or “Three Surefire Ways to Get Your Cat to Swallow a Pill.” All you really need to write this type of arti... Seo - Using Plr To Increase Web Presence By : Chris Angus The best way to make PLR content (public label rights) work for you is to find free material that is in a niche that is currently hot or trendily. If you don’t know how to do this then try imitating what hot PLR content sellers such as Norm Hallet and Vic Johnson are doing. It is also a good idea to note how the successful sellers are marketing their product and then simply imitate their selling methods the best that you can. A simple and efficient way to make money from y... Seo - Can A Blog Based On Personality Be Good Seo? By : Chris Angus There are very few people on earth who can get away with writing a blog that is based solely on their personality. Usually the individuals who can get away with this have some sort of reputation that precedes them such as a famous lobbyist, actor, columnist, author or humorist. Blogs that cover too many subjects or whose posts wander all over the place are not as friendly to the big search engine spiders. As personality based blogs are not really guaranteed in terms of SEO... Seo - Hot Blog Content Is Excellent Seo By : Chris Angus The most essential component of a blog is not only its keywords, but also the timeliness of its content. It is timely content that is going to attract the search engine and also readers. This means that you must have content that is unique, expert or original. When your readers add their own comments and links to your blog this expands the search ability of your content. It should also be content that is focused on one topic and that seems specialized, fresh and new. Anoth... How Important Are Keywords To Your Website By : David Fishman When you hear everyone talking about tags they are referring on how you will summarize what your site or page is about. What else is your site (or blog) about? Deciding on the correct keywords is not an easy task but to make the work easier you should use a keyword program that will give you the proper statistics to make an educated choice when choosing the keywords for your site. Customers who search the web key in using a certain keyword, if you did not use the keyword t... Why Blog Ranting Is Bad SEO By : Chris Angus Although connecting emotionally with your readers is recommended, it is not recommended that you “lose it” or be too opinionated in a blog. This is because this makes it less business like. Also ranting emotionally about a topic makes you look like an upset sixteen-year-old girl writing in her diary. In gambling they call this “tilting.” An emotional outburst in writing can clear an online room just as fast as displaying immature or raging behavior can in real life. People ju... Seo - Are Your Banner Ads Working For You? By : Chris Angus Banner ads are going out of style as a pay-per-click way of garnering income. However does this mean that you should discard your banner ads and trade them in for another type of SEO. There are several ways that tell whether or not your banner ad is worth keeping. You need to somehow keep track of your page Impressions. This term is the number of times a particular web page has been requested from the server. Advertisers are interested in knowing how many page views the... Ignorance Is Bliss, But Costly: The 5 Dumbest SEO Mistakes Revealed By : Joel Katona As new and even experienced web site owners we have all committed our share of blunders and stumbles along the way of making our sites rank higher on the major search engines. A lot of times we have gone against our gut feelings and listened to hearsay and unproven search engine optimization advice, or have jumped on the latest SEO bandwagon circulating the top SEO forums. But how many times have you made changes to your web site structure, content, or link popularity that co... SEO - Banner Ads Must Be Visually Irresistible By : Chris Angus Nobody clicks on a banner that is not visually appealing. Nobody clicks on a banner that is on a page that it does not seem to relate to either. For instance a banner selling dog food might look kind of weird on a page that sells fake diamonds. The intelligent and humanly intuitive placement of a banner on a web page is what is needed to give it the best chance of receiving some clicks. The most stunning banner ads are usually the hand made ones. Anyone with computer knowl... SEO - Familiarizing Yourself With The Metrix By : Chris Angus Turning a pay per click affiliate program into a money making machine involves getting to know what professional Internet marketers call the metrix. The metrix is simply a term that means “numbers.” You need to get cozy with your numbers and you have to know how to read them so that you can figure out when they are reflecting a profit and when they are reflecting loss. This is how you figure out your costs versus your profits and whether or not you are getting ahead. As an... SEO - How Pay Per Click Gives You Control By : Chris Angus Even if you are running a small business you can take advantage of a pay per click program. Pay per click search engine advertising offers any type of business a cheap form of promotion. The beauty is that a pay per click ad campaign is that it can also help bring buying customer not just surfers A big perk to using Another benefit of using pay per click search engines to advertise your product is that you are in control of how much you want to spend on an advertising camp... I Used To Have A Life....now I Have An Internet One Seo Pro Is Also The Internet's Top Offbeat Cartoonist By : Rick London-Stetelman Has this ever happened to you? You are washing dishes or feeding the dog, or changing diapers or finishing a term paper and suddenly, it's as if your body has been taken over by what I now call the "Outlook Express Demon". I have to check my email. Come on. Be honest. Ok that is not really the jest of my story here. I want to write a bit about how the Internet changed my life. I was not a very good student growing up. I came from an upper-middle class family in south Ms. I... SEO Mistakes You Should Avoid For Your Real Estate Website By : Shareen Aguilar Handling a real estate business online isn’t all about clicks and browse. There’s more to the business and it’s not even appropriate for any real estate agents to skip a day without checking the status or conditions of his/her real estate website. The fact is, search engines never stop crawling through websites and if you update or take care of your real estate business and website regularly, there’s a good chance your site get acknowledged for the hard work done. However,... Optimize Websites To Attract Free Traffic By : Ken Bishop An absolute crucial part of website-building includes optimizing the website to attract free traffic. Optimizing your website can save you up to thousands of dollars in paid advertising. Even if you do not have high revenues, this can remain an asset to your website for a long time to come. If at some point in the future, you decide to sell, being able to show interested buyers your completely free search engine traffic will lift the perceived value of the website. First o... Seo Marketing Tools That Earn Money By : Chris Angus A discussion of some of the software programs and tools that can help optimize your SEO as well as bring more targeted visitors to your website. There are definitely some SEO marketing tools on the market that can help your homegrown web site earn more money. For instance you might want to consider getting an opt-in list builder. This type of program helps you install an opt in request feature on your website so that you can build your own mailing list. There are some out ... SEO: Article Exchange By : Scott Lindsay Most experts in Search Engine Optimization (SEO) will recommend the use of knowledge-based articles as a key component to your site’s overall health and search engine visibility. Applicable articles are solid SEO performers because they increase site rankings while providing your potential customers with the information they need to make an informed choice regarding your product or service. Another solid performer for SEO is inbound links to your website. For instance i... SEO: Photo Opportunities By : Scott Lindsay You are a savvy entrepreneur and have implemented a variety of Search Engine Optimization (SEO) strategies to help you with site rankings and marketing. It is likely you have placed keyword rich knowledge based resources on your website and you may have used SEO strategies in your Meta tag and Meta title information. However, there may be a strategy you missed. Optimized Photos Using the ‘alt’ attribute when placing photos may provide increased exposure to your site. Li... SEO - About Web Conversion By : Chris Angus A discussion of the term web conversion and what it means in terms of its relationship to search engine optimization techniques and pay-per-click. Web conversion is the ultimate goal of all pay per click search engine programs. Basically all the term means is the ratio of sales to the visitors on your site. Visitors who actually buy once sent to your site are the “converts.” So for example, if you get 100 unique visitors to your website and make 3 sales, your conversion ra... SEO - Can Software Increase Web Traffic By : Chris Angus An examination of software and programs that promise to bring you “real visitors” to your site and whether or not it is a good SEO strategy to use them. You have probably heard of programs that advertise bringing 10,000 real visitors to your web site. These types of programs are usually sold places like Clickbank and promise to bring live people to view your site. These programs usually cost between $80 and $180 and advertise themselves as being the one stop advertising ce... SEO - Displaying Clickbank Ads Can Be Good SEO By : Chris Angus A discussion of displayed Ad Towers such as ClickAds Pro and how search engine optimized keywords can be used to bring targeted visitors to a website. Google Adwords is not the end of the story when it comes to inviting the appropriate ads to displaying towers or panels of ad on your site. ClickAdsPro which displays Clickbank ads on your site also works well and has been known to increase traffic over three thousand percent. Like Google programs, this program comes with... SEO - Automatic Article Searching Software By : Chris Angus An examination of automatic article generating software and how it works and a discussion of whether or not it is good SEO If your website is short on optimized web content and you don’t have the time it takes to search for new targeted content then there is software out there that can help you add new content to your site. This is not just any website content either. These programs allows you to access fresh, dynamic material that keeps your clients coming back for more. ... The Beginner’s Guide To SEO By : Justin Maddox What is SEO? Search Engine Optimization is the term used to describe the process of enhancing a website to increase the likelihood it will be ranked in the top results of a search engine whenever a relevant keyword search is performed. Why is SEO important? Websites that rank on the first one or two pages for a search term receive a lot of traffic – thousands of visitors per day - which in turn, can be successfully monetized in a number of different ways. A website t... SEO: The Art Of Balance By : Scott Lindsay One of the most lauded dreams for Search Engine Optimization (SEO) is to have the coveted top spot in a search engine for a particular keyword or phrase. The belief is that if you work hard enough at SEO techniques you can get the number one spot and your financial future is set. The thing that isn’t always taken into consideration is that a sight can be perfectly optimized. That same site can achieve the number one position for a particular keyword or phrase and still be ... SEO: Self-taught And Loving It By : Scott Lindsay Many online businesses like to work with a Search Engine Optimization (SEO) firm that guarantees placement in search engine rankings. At first blush, this sounds like a great idea. After all, who doesn’t want to be at the top of the search engine rankings? If a company can guarantee to get you there, why not use them? While there may be SEO firms that have your best interest in mind there are an equal number that simply do whatever they have to do to get your site in the n... 5 Steps To Optimizing Your Website For Google And Yahoo By : Justin Maddox The mere thought of SEO is enough to send most webmasters into a flutter. A good ranking in the search engines is a sure-fire way to make money from a website, yet it is not an easy task. But while the exact ranking algorithm used by top search engines is one of the world’s best kept secrets there are some basic principals you should always keep in mind: 1. Site Design The structure of your site is important because this is how search engines see how each page relates... Importance Of Search Engine Optimization For Online Businesses By : Pravesh Saraff For anybody looking at making money online and setting up a website, a working knowledge of Search Engine Optimization is essential. Search engine optimization is one of the key "success factors" of all websites, it has the ability to make or break your online presence. Search engine optimization is the art of getting websites to the top the search engines under the things you do. Search Engine Optimization is a process designed to ensure that your web site ranks as highly as... Seo - What Is Longtailing? By : Chris Angus A definition of longtailing (a form of search engine optimization) and how it is used as an SEO strategy for enhancing product pages and catalogue pages. Longtailing is a form of search engine optimization that is also called catalogue SEO. The reason it earned this nickname is because of the long metatags that are attached to every image, product description and product number on a merchant’s website. There is also an emphasis on making sure that every photo has a keyword... Splash Pages Are Lousy Seo By : Chris Angus A discussion of splash pages and how they are not a design element that supports a profitable search engine optimization strategy. One of the hottest web site design crazes on the Internet are “splash pages.” A splash page is a web page that is completely or partly animated. You could think of it as being an animated book cover. These pages can consist of just a few words, just a graphic, a company’s logo and also many shifting images. Music is also usually a component of ... Seo - Making The Most Of Misspelled Words By : Chris Angus A discussion of making the most of misspelled words and how including them in your search engine optimized copy can help people find your web site. Should you include misspelled keywords in your website copy? The answer is yes, but of course this does bring up some concerns. The dilemma of course has to do with whether or not those keywords will look unprofessional on your site on your not. Of course there are some kinds of sites that need to stay completely away from this... The Search Engine Optimization Boogie Woogie By : Harald Anderson In 1938, legendary Jazz Promoter John Hammond saw a huge business opportunity. He organized and promoted a concert in New York City featuring the three masters of a new vibrant art form. When Albert Ammons, Pete Johnson and Meade "Lux" Lewis performed in Carnegie Hall, it launched a national craze. Businesses and clubs had to hop on the bandwagon and get with the program. Newspapers began to assign special editors to cover the ‘music beat’ and report about this incredible ene... Seven Dollar Ebooks Sweep The Net By : Ric Raftis Once again, the internet marketing juggernaut is rolling out a totally brand new style of product. The difference is that this time it is a good thing as opposed to previous rollouts that were just a vain attempt to rip more money from unsuspecting consumers and at sky high prices. Traditionally, ebooks and information has sold online at what can only be described as ridiculous prices compared to an offline bookshop. We have seen innumerable ebooks priced at anywhere up ... The Huge Impact On Pay Per Click Cost With Good Seo! By : John Dow One of the most popular and successful marketing methods available on the Internet today is Pay Per Click Advertising. Pay Per Click Advertising or Pay Per Click search engine marketing as it’s sometimes called, is one of the best ways for anyone to get immediate results (visitors to their web site, sales, whatever). The catch is that since it’s so effective and popular, the costs have increased dramatically. What was once a very economical method to advertise your product... The Power Of The Internet Search Engine Never Ceases To Amaze Me By : John Mailer If you think about it, the computer has completely changed our world. Infinite things that we used to do outside of the home are now accomplished in cyberspace. The convenience is outstanding. With the speed of cable Internet we are able to watch movie trailers, download music, and make quick business transactions with hardly any effort. How often do you pop open an Internet search engine on any given day? Well, if you're like most of us, probably a lot. The information, phot... Five Rules For Social Video Optimization By : Deepak Dutta The popularity of social video sites like YouTube, Yahoo Video, iFilm, blinkx is undeniable. YouTube alone receives more than 65,000 video uploads and plays 100 million clips every day. By 2010, video enthusiasts will consume 44 billion user generated video clips. This represents 55% of all the video content viewed by US consumers. In the future, user generated videos may even end up on your television screen through the cables and satellites. YouTube has already announced in... Tips to Crank Up Your Web Marketing By : Spencer Pirres Experience is more or less defined as learning from your mistakes. Online, that can be an expensive proposition. To save you some money, here are a couple of things I have learned over the last 9 years. Critical Tips for Your Online Marketing Efforts By : Spencer Pirres Experience is more or less defined as learning from your mistakes. Online, that can be an expensive proposition. To save you some money, here are a couple of things I have learned over the last 9 years. Wikipedia And The Nofollow Controversy By : Joshua Dundrin If you are not involved in the search engine optimization community, January 21st, 2007 probably held no significance for you. However, if you are a search engine marketer or SEO, you probably remember January 21st as the day that Wikipedia died. To the untrained eye, Wikipedia is exactly the same today as it was six months ago. But, once you dig below the surface and take a look, you can see one difference that has had an impact on the world of search engine optimization: NO... Keyword Optimization For Building Internet Traffic By : Professor Jeff Keyword optimization is one of the most surefire ways of building some reliable traffic for your site. Keyword optimization is a way of enriching the content of your pages to meet the requests that people put in for on search engines. If the request they put in match the keyword son your site, your site will be in the list of websites that appear that match the search the customer put in. The thing about keyword optimization is arranging your pages and finding the keywords... Keyword Research And Analysis Strategies 1: Overview By : Anthony Yap Good search engine optimization experts perform extensive keyword research and analysis prior to starting any SEO campaign. Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms. Without a large list of keyword phrases, choices for optimization are slim and probabilities for success decline along with it. Armed with a good research tool (which is usually a paid versio... How List Building Compliments SEO By : Chris Angus A discussion of why search engine optimization is not enough and how you can maximize your sales by using it in tandem with a good list-building campaign. SEO brings customers who have been led to you by mathematics. List-building brings you people who have already expressed interest in subscribing to your informational products or who have already expressed interest in buying your products and services. These are true targeted buyers that you can rely on to revisit your s... The High Cost Of Organic SEO By : Chris Angus A discussion of the going high prices of having your site subjected to “organic SEO’ and whether or not it is just as well for you to search engine optimize your site yourself. If you have been surfing around on the Internet looking for information on SEO you have probably noticed that professional SEO experts have gone wild trying to push something called Organic Search Engine Optimization on you. These companies usually offer an all in one umbrella service to optimize yo... What To Know Before Hiring An SEO Pro By : Chris Angus An article about what you need to check out about an SEO professional or company before you make the decision to hire them to optimize your website. There are a lot of SEO experts on the web and before you hire an SEO professional or company to optimize your website for you there are some things you need to consider. This is because there are a lot of companies have expanded the definition of SEO to include things that you don’t need (but they will sell them to you anyway.... A Plan For Writing SEO Copy By : Chris Angus The introduction of a simple three-step plan that can be used as a strategy for initiating an SEO copywriting campaign. As with anything in life, having a plan before you start SEO copywriting is a good idea. It is not a good idea to just sprinkle keywords throughout your website all willy-nilly. You need a strategy for accomplishing the best written search engine optimized paragraph or article possible. This is possible as long as you have a bit of a plan. It should go... The Front Page H1 SEO Trick By : Chris Angus A description of how a font that is size H1 can be part of a good SEO strategy as the search engine spiders consider keywords in that font to be more important. If you want to search engine optimize your web page keywords using fonts then you might want to consider using the web design software Front Page to design your site. As you may or may not know, search engine spiders look for a block of a text when they are indexing your site. The theory is that when they find a ke... SEO - Is A High Page Ranking Overrated? By : Chris Angus A discussion of page ranking, it’s relationship to search engine optimization practices and whether or not it is overrated when it comes to making sales with a website. One of the raging debates about search engine optimization in general is about whether or not you need a high page ranking or not. People will spend thousands just to get a high page ranking on Google, but in the end – does a high page ranking actually translate into high sales? Many expert SEO gurus say no... The Top 3 Advantages Of Seo By : Gabriel Adams Anyone who wants his or her website to gain more traffic and become popular throughout the World Wide Web may want to join the masses of webmasters taking advantage of SEO (search engine optimization) tactics. When it comes to marketing a website, there is no denying the benefits that arrive through SEO. Below you will find the top three advantages one may receive for their search engine optimization efforts: Increased Internet Exposure No one creates a website with the... The Benefits Of Buying SEO Placement By : Chris Angus A discussion of the benefits of buying SEO placement and how it can be part of a successful search engine optimization strategy for a website. Search engine optimization consists of about a 100 techniques of which buying your way to the top of a local search engine is just one. This is sometimes simply referred to as buying SEO placement. As only about 30% of people actually click on these (studies have shown) it is probably a good idea not to rely on buying SEO placement ... Business Competency Versus SEO By : Chris Angus A discussion about business competency and how offering a good product or service at a reasonable price can be much more effective than employing SEO strategies. There are many people out there who think that the integrity of the Internet and its content is being corrupted by search engine optimization techniques and they may well be right. The result of SEO practices has been misleading redirects, incomprehensible writing and the ruin of online entity that had the potenti... SEO - Don’t Be Sent To The Google Sandbox By : Chris Angus A definition and description of the Google Sandbox and a discussion of the search engine optimization techniques that can lead your site to be sent there. The Google Sandbox is a kind of virtual holding cell where websites that don’t quite make the grade or that are suspected of spamming are put into a kind of purgatory. As you may or may not know, the Google spiders make two trips to your index before they index it. The first trip by a spider indexes your strengths and we... SEO - How To Calculate The Bandwidth And Disk Space For Your Website By : Chris Angus A discussion of how the amount of bandwidth and disk space on your site can affect your SEO efforts and how to calculate how much you need. One important aspect of search engine optimization is functionality and of course that means that your site must always be up and running. This means choosing a host that will provide you with all of the web space that you will need to keep all of the features that you have on your site running twenty four hours a day and seven days a ... SEO - How To Optimize Your Site Navigation By : Chris Angus Discussions of the techniques that can be used to search engine optimize your site navigation so you can make more money from programs like Google Adsense. Sometimes you have optimized your website with high-paying keywords (for a program like Google Adsense) but you can’t seem to get any one to visit them. What is the problem? When nobody seems to be visiting your site it’s big bad news as it means that you will not be making any money from your pay-per-click programs. Op... Search Engine Optimization: 3 Tricks For Cash Flow By : Markus Skupeika Search Engine Optimization Is a unique task which one just needs to know the system. Using the correct techniques you should be ranking in no time and receiving orders or calls to your site. Of course there is a lot involved but this quick 5 step process will help you simply your success in internet marketing and search engine optimization. Search Engine Optimization requires understanding your Competition Find who your competitors are by searching for a keyword will wa... Search Engine Optimization Suggestions By : Halstat Pirres SEO is the process and art of getting high rankings on Google, Yahoo and MSN. After years of formulaic approaches, it is now a simplified process. Here are some nuggets of advice that may help your efforts. How To Suck At SEO By : Here are a few tips to help a truly great site become even better. 1. The Latest Grey-hat Wheeze. Link farms, scraping, fake directories; whatever it is, get in there! If a newbie webmaster forum is buzzing about it, that's the time to take it up. Put it on your main breadwinner, and wait for the hits to come in. 2. Over-optimisation. Give the search engines what they want. Make damn sure they know what the page is about. Seven word image names, ten word ALT tags,... Internet Traffic and SEO Techniques By : Roberto Sedycias This article describes a set of procedures, also known as search engine optimization (SEO), which helps web pages to obtain better positions in search engine's search pages. Easy to implement it. And best of all, it is free.
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