While tricks are numerous but if you are asked to find variation between two people selling the same product then you will point out pricing strategy to be the only recognizable difference between the two. The ‘Few cents More’ trick It’s not that you always have to cut down the cost to attract buyer but playing with the psychology of people can do wonder. In spite of setting the auction’s initial bid, if you offer the same product with few bugs added to its proposed auction price & with a message saying “Buy it now” then some percentage of people, who had been searching for the product would take it to be an opportunity to get the product certainly without taking risk in bidding & losing. They actually don’t mind paying additional to get what they wanted. The ‘One Dollar Less’ trick This is simple, but needs a close eye on your competitor. As soon as they start a “Buy it Now” auction for the item you cover, start your auction for the same item with price tag 1 dollar less than theirs. Any search for the product would bring both the results nearby & you’ll have higher chances for your ‘1 dollar less’ price tag. The ‘Free Shipping’ trick Shoppers really hate paying for shipping. You can easily incorporate the ‘free shipping’ tag after adjusting the shipping cost into the main price. You would be shocked to know how consumers prefer to pay the final price (including shipping) for the ‘free-shipping’ tag, instead of having shipping cost additional. Again the psychological factor, they pay the same final cost at the end, but feel good that they did not pay an unnecessary additional charges for Internet shopping as shipping fees.
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While tricks are many but if you are asked to find difference between two individual selling the same product then you will see pricing strategy to be the only familiar difference between the two.
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