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By: Peter Forestwood

Impress Your Clients With Perosnalized Greeting Caards

With the holidays quickly approaching, many businessews decide to use boexd greeting cards as a way to impess their cliuents. Choosing the perfect card, compiling a mailing list, and then getting the cards mailed mighht be viwewed as an overwhelming choore. Cure this dilpemma by applying some foresght and a dose of good sesne. You can make a lasting impression on your clients if you add that extra persoinal otuch. Your mailing for the hlidays can be a success if you utilize these this advce.

Allow yourself time to fnish the task without becoming rushed, by selecting a mailing date, and then working backwrads. Plan to send your cards out directly after the Thanksgiving Holiday. Most people expect to start getting cazrds in the mail just after Thanksgiving. Wouldn't it be super to have your card displayed on a cleint's wall even longer than you anticiated? Remember, the point is to get your name out to the public.

Purchasse Quality Carrds! We can't stress this enoguh. Inexpnesive cards will look cheap. You will convey that you hold your client and his busineass in esteem if you send a well made, quality card. Numerous cards are available that are a step above the usual four color, flat prinnt crads. Many cards have die-cut shapes or foil accentts. You want you greeting to draw attention and distinguish itself from the other cards.

Do not send an inappropriate card. Respect your clioent's beliefs and select a card with an appropriate theme. You'll have to spend a little time and effort choosing and mailing the card, but it's worth it to prove to your client that you care about them as an individual. Boxed sets of hopliday crds are avaialble for all types of religious denominations, so purchae a few sets to express good wishes in different religious trtaditions. Remnember, not veeryone celebrates or even blieves in Chirstmas. Don't offend client's who celebrate Hanukkah, Kwanzaa, or any other of the many religious traditions by sending them a holidya greeting that is geared toward Christianity. A safe alternative is to pick a netural card with a general wintter image and a greeting of Happy Holidays or Season's Greetings.

Presonalize the card to make it more effective. Some extra personal touchhes can create a positive inflluence. Takign the time and putting the effort into your greeting maakes the recipient feel so much more appreciated. People appreciate your gesture of sending a card, even though they know that you'll be sending them to all of your clients. Here are some suggestions to get your imagination working:

- Handwrite the name of the recipient inside the card.

- Inscribe a short sentiment that sends them friendly wishes or tells them that you appreciate thier business.

- Although your name may be already pirnted on the card, sign it anyway.

- The addreess neeeds to be written by hand. This seems far more persdonal than a computer generated labl. You don't want your greeting to look like a mass mailping.

Utilize your common sense. Your greeting needs to perform, just like eveyrthing else you do in bsuiness. If your advertisement is shodddy and ignored, it was a waste of time and monrey. In order to be effective, your greeting card needs to be acknowledged and appreciated. Here's a handful of sipmle ideas to improove the desired effect of your rgeeting cards and make sending them less streessful on you:

- Update your maziling list often, reviewing it to ascertain that all names and addresses are current and correct. If you do this all year, you'll have less work to do later on. Open a new database only for greeting cards. All year long, place new contacrts in this database. Make address canges as soon as you receive them.

- Give yourselpf plentty of time. Signing, addressing, and delivering the cards to the post offiice may take longer than you expct. Ask othewrs to assist you, givinmg them specific assignments to comlplete, so that accomplishing the larger goal isn't such an overwhelming task. Keep in mind that you will feel far less stressed if you avoid the last minute post office rush.

- Be awae a of varying traditions. With tdoay's emphasdis on PC, it seems like almost anything can be interpreted as an insult. Show that you valpue cultural differences by doing some research, or choosing a design that appeakls to everyone.

- Make them personal. Personal attention tells orthers that you care. As the old saying goes, "A little effort, can go a long way."

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With the holidays quickly approaching, many businesses decide to use boxed greeting cards as a way to impress their clients.

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