Business cards contain details about the company they belong to. Business men exchange these cards during meetings as a form of formal introduction. They contain details such as company name, address, contact details, both traditional and modern i.e. website etc. If the cards are personalized, then they contain the name of the holder, his designation and contact details, these contact details may also be related to social networking sites. Business cards give a look and feel of professionalism and add more value and appeal to other businesses and prospective clients. All good business cards have some standard features. They are printed on good quality paper, eye catching yet simple colors, clear information and details about company and the card holder etc and a logo of the company as well. Another thing one might find on a card is the mission statement or the company’s tag line. Generally business cards are printed on stock that is of 12 pt (thickness). Business cards can either be printed on normal card paper or recycled paper. The recycled type lends a distinctive feel or texture to the cards and also looks attractive. Font is as important as color and logo. With the proper size in font and the right color, the details will stand out more and be easier for the person holding the card to read. Business cards can be either in color, neutral color or (as in the case of some recycled paper), be of natural color. They can also have different designs and prints on them. Colors can be printed either through spot colors on sheet-fed offset printing presses or through four-color printing process. The former’s colors looking more solid. Another popular type of business card is the folding type and now cards are being printed with English on the front and the local language at the back. It is surprising how many new methods have been developed for making unique designs on business cards. For example, thermography. This technique applies a powder of plastic which fuses with wet ink. Once the cards are passed through a heating unit, the plastic melts and the card now sports ‘raised prints’. If a card is too thin and delicate, it can be made thicker by either laminating it or using UV coating however, UV coating results in a glossy finish and fingerprints can be easily seen on them. Aqueous coatings are not noticeable but increase the life of the card. However, UV coating
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Business cards are the calling cards of any industry. They give a whole different feel to any company. No matter how vast your company may be, without these cards, there is quite a drop in customer perception.
Daniel Faustino writes for fadaniels.com. FA Daniels offers any & all kinds of finishings, such as Foil Stamping, Embossing, Lamination , Die Cutting and others which requires special attention.thay also offer services like business cards. to know more about business cards, visit fadaniels.com
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