Simply put, URL cloaking is when your domain name stays in the address bar cloaking the web address from the eyes of everyone visiting your website. In essence, the “forwarded to” web address in the browsers of the web visitors will be concealed. Fundamentally, link cloaking is the display of different thing to the search engine bots and an entirely different one to humans. Usually, the URL shortening service providers are the ones offering URL cloaking to those who seek for such service. One of the reasons for cloaking is because people are of the opinion that search engines have affiliate links fingerprinted and if they are seen by bots, it will affect their natural Search Engine Optimization rankings. Also, if they are involved in PPC (Pay Per Click) marketing, they believe that their score quality will be affected and subsequently their prices per click will be raised. Sometimes you may marvel at a set of quite competitive search results, what really happened that some websites ranked so well and competed favourably in the search results? It could possibly be that those well-ranked websites are using URL cloaking to conceal some of their links and therefore stopped their counterpart SEOs from reversing the rankings. Also, URL cloaking is used by affiliate marketers to prevent the fraudulent persons who have software for tracking the commissions of the affiliate marketers. Cloaking involves several techniques, but the major three are; 301 Redirect The 301 Redirect is a popular form of URL cloaking, everyone who click on Site 1 to site 2 (humans and bots alike) are directed to Site 3 via the 301 Redirect. The anchor text as well as the link juice is ascribed to Site 3; on the other hand, the link itself is not displayed in a back-link search for Site 3. By so doing, you can send link traffic to a given recipient without really linking to accomplish it. User Redirect This is more of a conventional cloaking setup, the user Redirect link cloaking works by redirecting web visitors clicking on the URL from Site 1 to Site 2, to Site 3; meanwhile, the search bots receive the actual content on Site 2. Bot Redirect Cloaking the content will enable you get a little more covert. Here, the search engine bots redirect 301 to Site 2; on the other hand, the usual web visitors are given the real content on Site 2. This technique aids in establishing trust with website visitors since they are able to view what they expected while visiting the link via Site 1. The information being linked to Site 3 is basically concealed from those checking back-links for Site 3, and web visitors going to Site 1, Site 2 or Site 3. Note also, it is feasible to combine and match all 3 above, depending on the Internet Protocol address or user agent, enabling total control over your traffic’s final destination. The URL shortening sites are able to make these services available to you.
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Simply put, URL cloaking is when your domain name stays in the address bar cloaking the web address from the eyes of everyone visiting your website. In essence, the “forwarded to” web address in the browsers of the web visitors will be concealed. Fundamentally, link cloaking is the display of different thing to the search engine bots and an entirely different one to humans. Usually, the URL shortening service providers are the ones offering URL cloaking to those who seek for such service.
Siddhesh is the author of this article on Short Url. Find more information about Twittter url shortener here.
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