The renowned scientist, Charles Darwin, once wrote a book called "The Origin Of Species". This book describes natural selection, the process of changing over time by which different species can evolve. In effect, he describes the history of every species, in one book- generalized. I'm sure you know all this. But what you may not have thought about is that there are other things, besides species, that follow a general pattern of evolution. Like handbags, for instance. Or more precisely, the companies that design them. I think that every handbag designer follows a very simple patter of life, and that's what I'm here to present. So take a look, and think about it. Begin with a dream. Most of the major labels, such as Chloe, Fendi, or Krizia began with a single woman opening a shop. Of course, not every major label begins this way. Gucci, for example, began with a man opening a shop. Sometimes they sell clothing, sometimes not, but inevitably the founder discovers a sense of fashion. Shortly after their shop begins to succeed, the founder begins creating new and original fashions. At this point, they have a small shop in a big city, and begin to display their wares. Many people crash and burn here, or simply fail to attract the right attention, but for the soon-to-be major label designer, they quickly draw the attention of the cities fashion-conscious. Here, excellent business sense, and a significant amount of persistence, are needed to lift them to the top. While occasionally a company struggles for that first public recognition, such as Guess did when trying to get their jeans into shops, as soon as they are discovered by the public they are immediately recognised as great. Within a few short years, the designs they have created are internationally recognised, and they decide to expand the company. At this point, the handbag enters. The company, being now fairly well known, starts to expand into other areas of fashion, including fashion accessories. Among these, are of course, the handbags. Each individual designer creates their own unique look and style, to match the style of their clothing, and they begin to sell handbags. Whether you favour a classic Diego Rocha, or an elegant Prada, you cannot deny that each brand has its own look, it's own feel, it's own rare style to it. While everyone needs to wear clothes, handbags are optional, an accessory, and as such they are a blank canvas on which the designers work their magic, the one place they can be truly innovative and original. In time, the original creator of the company passes away, and control of the brand is passed to his or her children. Sometimes they fight amongst themselves, as Aldo and Rodolfo Gucci did, or work peacefully together, as did the daughters of Adele Fendi. In any case, the label remains within the family. They continue to design ever more works of fashion, and the sales -- and prices -- of their handbags rise. Once they have achieved international renown, not to mention uncountable awards, there is no where left to rise to- they are already at the top. By now, of course, the brand is a commonly spoken name, and everyone knows them. Usually the founder as, well, although not always. Could anyone, ever, hope to rival the fantastic designs and glamorous life of Roberto Cavalli? I hardly think so, save perhaps, by another designer... Thus I finish my review of the origin of the handbag, and the life of the label that creates it. As you've seen, it's a pretty simple blueprint, and really serves to highlight the similarities between the different design companies. Although, I am left to wonder, does anything else share this same similarity?
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The renowned scientist, Charles Darwin, once wrote a book called "The Origin Of Species". This book describes natural selection, the process of changing over time by which different species can evolve. In effect, he describes the history of every species, in one book- generalized.
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