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The Case for Going Cold - Why Most MLMers Stall Out with Warm Markets and What to Do About It

By: Molly Chapman

If you are an MLMr who came on board with old school teams or companies that start you off with a list of 100 people you know and instructions to “sic’em”, you may already have experienced the doldrums of the warm market networking system.

You probably did one of three things; either you quit the MLM business because you couldn’t get enough new people to make it work, or you may have just hung in there, knowing that the only way you’ll fail in an MLM business is if you quit, or, if you’re a savvy business person, you may have decided that it’s never too late to change your mind, and explored other means of growing your MLM business.

If you quit, I’m really sorry it didn’t work out for you. It wasn’t YOU… it was the system. Faulty systems can’t help but produce faulty results. The MLM business is the perfect business model and 5,000 new home businesses spring up each month the world over.

“They” may have told you that you only need a few warm market people to start, and then you’ll be drawing on the warm market of your business partners, and so on. In an ideal world, that could be possible, but we don’t have control over anyone but ourselves. Telling your downline to go and recruit from their warm market may not work. The best time to recruit from your warm market is after you’ve proven yourself, when you can say, “It worked for me, and I can show you how”.

Using only your warm market is like ordering vanilla ice cream when there are over 100 fabulous flavours to choose from! What a waste!

If you’re still operating your MLM business at a deficit or just breaking even, because you believe in the business model and feel, “I just KNOW I can do it”, kudos to you for your courage and determination, however, you’re not helping anyone by being stagnant. Every day that passes without the promise of growth is twenty-four hours you’ll never get back.

The most favourable place to be is one of open-minded exploration: continually trying things until you find what works for YOU. We’re all unique, and someone who is a natural connector with a warm market may be successful with methods that you aren’t. If you keep exploring the many approaches, you will eventually find the magic one, and the rest, as they say, will be history. You'll have your own prospecting tips to share.

If your upline is teaching warm market tactics, fine, try it, but my guess they're not sharing ALL their prospecting tips. Amway 'worked' because of the decade in which it was born. It was costly to reach other people except through face-to-face meetings. How many other things are still done the same way after 30 or 40 years? Life is fast-paced and what was valid last month is obsolete now. We have to change with the times.

Some of the most successful networkers are the ones with a large 'sphere of influence', like doctors, teachers and preachers. Their warm market is vast.
Having a website or two can give YOU a web presence seen the world over. If you love the thrill of learning about how to set up a site, doing your own copywriting, advertising, search engine optimization, driving traffic and email, go for it! If you’re a techno-weenie, you can relatively inexpensively hire someone to do it all for you. Not having at least one website is pure folly if you’re an MLM business owner.

There are many ways to go about Network Marketing and win. There are also a few not-so-highly publicized ways of prospecting, that don’t cost a thing. Buy leads? Not me-- but those are secrets I only share with my team. We network with the world! Care to join us?

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If you are an MLMr who came on board with old school teams or companies that start you off with a list of 100 people you know and instructions to “sic’em”, you may already have experienced the doldrums of the warm market networking system. You probably did one of three things...

Molly Chapman, Life Style Mentor and Successful Entrepreneur, is helping many become the next success story. Whether you're looking to create an extra few thousand dollars per month, be an ex-corporate executive, or the next millionaire Mom, Molly can assist you to create a second stream of income and greater peace of mind. visit : Network Marketing

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