If you are like your neighbor who owns a website, you want your site to show in the top 10 of Google search results. Unfortunately, only very few people have the knowledge to truly achieve it. You've got to do a number of things in order to be found for terms associated with your website. Moreover, taking your time to explore the best possible phrases for your site is a significant step on the ladder. Many webmasters make the slip-up of assuming that a ranking for one generic term related to their website will turn their website into a profitable success. Although that one generic term could supply a fine stream of traffic and brand awareness, this does not suggest the visitors to your site will be targeted traffic that will convert into sales or even sign up for your newsletter. Not only that, but the expenses of targeting that generic keyword will likely surpass your return on investment. You really need to target several keywords correlated to your product's benefits or the problems your product solves. Such terms will not only drive traffic, but also produce that all important conversion. The first thing you need to consider is who your prospects are and the reasons why they will visit your website. Do you sell products online? Do you offer services? Is your site more content focused? What would visitors see as their benefit for coming to your web site? By understanding your potential visitors and the reasons they will come to your site you will be able to use your time more wisely in selecting keywords. With this in mind, you can now think about the benefit or problem specific terms that you believe people will use to try and find your web site. You shouldn’t be content with just a single keyword. This is a trap that lots of webmasters fall into when they think that a single keyword will produce enough traffic to maintain their business. And they are stunned that their business does not increase if they do attain that ranking. Think about all of the possible phrases and themes of your website, even use a thesaurus to discover associated words and phrases. You can also inspect competitor websites for ideas. It can be surprising just what keywords your potential visitors will use! Once you have put together the list of keywords, you need to use some resources to estimate how popular and competitive those keywords are. Also, you'll begin to polish those keywords to be more targeted to your web site’s purpose. The first step is to determine how widely used your keywords are. This task can be completed using a variety of keyword suggestion tools. Keyword suggestion tools let you know which terms were used in searches, and how many searches were performed using those terms. Typing a phrase in the tool will return a collection of alternative keywords that contain your term, alternative suggestions with a similar meaning and also an estimation of how much traffic each phrase produces per month. These resources can be flawed as they interrogate different search engines and the traffic estimations can be imprecise, but they are still helpful for getting a ball park estimate of the amount of searches conducted, and for suggesting multiple words and phrases you might never have considered targeting. Google's AdWords Keyword Tool, located at http://adwords.google.com/select/KeywordToolExternal, is free to use and gives you a list of suggested words and phrases as well as the volume of searches performed on Google. A similar tool is located at http://www.wordtracker.com. Wordtracker queries the metacrawlers Dogpile and Metacrawler. So the numbers might not be representative of what is being searched on the web as a whole. But Wordtracker is still good for suggesting alternative keywords and associated keywords. Wordtracker has a subscription service. Wordtracker offers monthly or yearly subscriptions. Trellian’s KeywordDiscovery at http://www.keyworddiscovery.com is a relative newcomer to the keyword suggestion market. KeywordDiscovery can query over 200 search engines world wide and produces comparable results to Wordtracker as well as other resources, but with subscriptions starting at $69.95 per month. You can sample this tool for free but you'll receive only a subset of the results you would get as a paid member. Next, you'll need to find out how competitive your keywords are. What you;re hoping to find here are keywords that have lots of traffic but few websites competing to rank for that keyword. You can use a number of tricks to estimate this. Any page that is optimized for an expression will at least have that keyword in the title tag and in anchor text of links pointing to the site. So by doing a search in Google and entering the queries intitle:“phrase here” and inanchor:“phrase here”, you can find how many other pages have been optimized for your chosen keyword. The lower the results for these searches, the less competitive the term is. For more content about what these Google advanced search operators do, visit http://google.about.com/od/googlepowersearches/Google_Power_Searches.htm. After using these resources you'll have a list of words and phrases that are significantly more targeted than your first keywords. These phrases can include breaking your term down by geographical location, or a specific product. You will be able to optimize your website for several keywords - remember that search engines index each of your pages and not simply websites. The result is that all of the pages in your web site can be found in search engines, which in turn means every one of your pages can be optimized for distinctive terms! Many people are also optimizing pages for "long tail" keyword phrases. These are very specific multi word phrases that are use infrequently in searches, but are so specific they can wind up being the most targeted terms and thus produce higher conversion rates. The best way to target the long tail is to have a information rich site - the more information you have the more likely you are to be picked up for very specific terms that can be found in your copy. So you should now finally have a list of the best possible targeted phrases for your web site! It should be clear now that the method of selecting your terms isn’t a task that should be taken lightly. There is considerable preparation to carry out if you want to optimize the capability of your web site to draw organic search traffic. With your concluding list you will now be ready to optimize your pages to be found for those keywords, but that is an extra topic.
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If you are like your neighbor who owns a website, you desire your site to show in the top ten of Google search results. Unfortunately, only very few people possess the skills to truly achieve it. There are many steps to take in order to be found for keywords related to your site.
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