On page elements - Is your site search engine friendly? So you have a web site but where is it on Google? Have you fallen afoul of a punishment or have you ignored one of many common search engine optimisation problems when designing your web site? Comprehension of what works for the search engines and what doesn't when it comes to the content on your internet site can have a vital impact on the importance and/or PR of your pages from a Search Engine Optimization perspective. Here we highlight typical mistakes that could affect your ranking on Google and other search engines. improving for the proper keywords - fundamentally 'Get real' about what keywords you're feeling your website can be ranked for. If you've a 10 page website in a very tough market then ranking naturally for the major terms will be close to very unlikely. Use the Overture keyword tool along with the quantity of results on Google to find out what keywords are searched for and what quantity of other websites are targeting them. If you are fortunate then you may even find a preferred keyword that not many other websites are optimised for. Alternatively a good tool for this job is Wordtracker from Rivergold Associates Ltd. Code validation - If your html code isn't applicable then this may make it very difficult or even not possible for a search engine to separate your page content from your code. If the search engine can't see your content then your page will clearly have no relevance. Frames - even though most, if not all, major search engines now index frames and even with the employment of the NOFRAMES tag you run the risk of your pages being displayed in the search engine results out of context. As each individual page is indexed separately, it is likely that your internet site visitors will not see your pages within your frame and will effectively be stuck on the page they arrive at. if you've got to use frames then create a 'Home' link on each of your individual content pages and point the link at your frameset index page. JavaScript navigation - If you use JavaScript to control your website navigation then search engine spiders may have Problems crawling your internet site. If you must use JavaScript then there are 2 options available to you : Utilize the NOSCRIPT tag to repeat the JavaScript link in normal HTML. Duplicate your JavaScript links as standard HTML links in the footer of your page. Flash content - now only Google can index Macromedia Flash files, how much or how little content they see is open to argue. So until search engine technology is able to deal with your .swf as normal then it would be advisable to avoid the use of these. Again if you have to use Flash then provide a standard HTML alternative inside NOEMBED tags. Dynamic URLs - though Google and Yahoo are in a position to crawl complex URLs it remains a good idea to keep your URLs easy and avoid the utilization of long question strings. Don't including session IDs in the URL as these can either make a 'spider trap' where the spider indexes the page again and again again or, at worst, your pages will not get indexed in the slightest. If you must include parameters in the URL then limit them to two and the quantity of chars per parameter to 10 or less. The best Search Engine Optimization solution for dynamic URLs is to use Mod-rewrite or Multiviews on Apache. No sitemap - A sitemap is the search engine optimization device of choice to ensure every page within your website is indexed by all search engines. You should link to your site map from, at least, your homepage but preferably from each page on your website. If your internet site contains tons of pages then split the sitemap into many classified maps and link these all together. Try to keep the number of links per page on a sitemap to less than 100. Excessive links - over the top links on a given page ( Google commends having no more than 100 ) can lower its significance and, though it doesn't result in a ban, this does nothing for your search engine optimisation strategy. Be careful who you link to - As you don't have any control over who links to your internet site, inbound links will not harm your rank. However outbound links from your internet site to 'bad neighbourhoods' like link farms will harm your ranking. As a rule ensure as many of your outbound links as possible link to websites that are topical to your field of business.
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So you have a web site but where is it on Google? Have you fallen prey to a punishment or have you ignored one of many common search engine optimisation pitfalls when coming up with your web site?
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