I was reading a description last night about the lastest and anticipated changes that are taking place to the search engine Google and how it will be altering. The fact is that Google’s method of producing search results in no way sits still. It changes regularly to keep ahead of self confessed search engine experts trying to force their sites higher up the lists. So what do people sense is in store in the existing changes? What was fascinating was that this report described that Google would make amendments at the beginning of January and during the middle of January, followed by some towards he end of the month or into February. Why is this out of the ordinary? Well at the start of the month one of my own monetary websites shot from page five of Google to second spot on the first page. It maintained that spot for precisely two weeks before returning to page five. I had done nothing much in that time to cause that swift elevation and then the next demotion, so I guessed there was a Google change afoot somewhere that had caused it. What will occur in the anticipated third change I cannot guess. I know what I would like to come to pass though! So what is it probable that Google will be doing in a different way this year over prior years? Well services such as Twitter are increasing at a colossal rate. Users of these offerings have access to a large quantity of micro blogging as it is known - small snippets of information. If something happens, it can be all around the Twitter service in no time. Want to research it? Look and see what other people are saying in relation to it on Twitter. Some are bound to have linked into extra useful news reports and it is these very useful added links that people are more likely to forward onto their own friends, retweets as they are called. This means that an extra service could be contending counter to all of the search engines for a percentage of the action on certain searches. So what is Google’s possible expected reaction? Surely it would be to jump in and join the fun? In any case, if you can’t beat them, join them? Google is projected to start trawling services such as Twitter lots more regularly than it has been. This will mean giving higher page rank to products such as Twitter, after all, occurrence of visits to given websites and their page rank go hand in hand. Low page rank pages are visited infrequently, high page rank pages each day. And the answer to the accomplishment of Twitter looks like in the long term Google might just be heading towards Twitter more often. Maybe even gathering Tweets in real time. Sounds daft? No, using the so called ping service search engines can be notified when a new blog post is available and can then pick up that post very rapidly, within hours I have seen in the past. So why not Twitter? It would represent a whole burden of data gathering for the search engine, but that is what Google likes - collecting data. So what does this suggest for those of us who have businesses and livelihoods that depend on Twitter? We’ll look at that in the next part!
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I was reading a story last night about the existing and probable amendments that are taking place to the search engine Google and how it will be altering. The fact is that Google’s method of producing search results by no means sits still. It changes repeatedly to keep ahead of self confessed search engine experts trying to force their sites higher up the lists.
You can read more of Keith's promotional tips on his marketing blog, or read out more about his Merseyside website design products.
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