The good news is that regardless of the continued massive growth of the Internet, the rules of business haven't changed - fundamental business strategy still applies. You start with your ideal customer, you find out what their biggest problems are, you then find or create solutions for those problems, and finally you put the solution in front of the customer and the sale is made. The even better news is that what has changed is our ability to reach more of our next customers at less cost - is it much greater today and is expanding. That comes with its own set of challenges. When it comes down to it, there are two types of online strategies we can use, 1: free and low-cost, and 2: paid. Free and low-cost go together because even though some of these strategies might be free in terms of cost, they are definitely not free in terms of time. For now, let's look at the former. Free and Low-Cost As mentioned before, free and low-cost strategies are those that are extremely inexpensive dollar-wise, and more expensive time wise. The most popular and effective in use today are:
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Free and low-cost online marketing strategies let you reach more of your next customers at less cost, but come with their own set of challenges.
Robert Dempsey is the Itinerant Entrepreneur. He combines technology, psychology, and marketing to help his clients build their empires using http://www.ItinerantEntrepreneur.com/.
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