In 1859, Charles Darwin wrote a book, called "The Origin Of Species". In it, he describes the process of evolution- the gradual change over years, that brought about the various creatures we see today. In effect, what he had written was the general life story of every species, spelt out in such a way that the similarities are clear. What has probably not occurred to you, though, is that other evolutions and histories can also be spelled out in such generalities. To take one example, chose totally at random, of course, consider the humble handbag. If you take a look at the history of the major fashion designers, you'll se some surprising similarities. Some common threads, that run through them all. And this is how I come to write this article, and call it... the Origin of Handbags! First, start with a dream. Almost all of the current major labels, such as Fendi or Chloe, started with a single woman opening a clothing shop. Naturally, of course, not every major designer begins quite the same way. Gucci, for instance, started with a man opening a shop, not a woman. Sometimes they begin by selling clothing, sometimes not, but always the founder discovers an unforeseen sense of fashion within themselves. Shortly after their shop begins to succeed, the founder begins creating new and original fashions. At this point, they have a small shop in a big city, and begin to display their wares. Many people crash and burn here, or simply fail to attract the right attention, but for the soon-to-be major label designer, they quickly draw the attention of the cities fashion-conscious. Here, excellent business sense, and a significant amount of persistence, are needed to lift them to the top. Although they may struggle in the beginning, as Guess did to get their jeans in stock, or are as instantly successful as Ralph Laurens ties, as soon as the public discovers their unique and stunning fashion they very quickly become famous. The founder of the company lives to see their brand recognized internationally, and very soon decides to expand. This is where the handbag arises. The label, having now reached some degree of renown, begins to expand... perfumes are created, new fashions conceived, and they begin to sell handbags. Each label develops a distinctive look, to match their previous clothing design, and their handbags enter shops. Whether you prefer the elegance of Prada, or stand by the classic Diego Rocha, it is indisputable that every designer is quite distinct and individual in their look. While we all need clothes, especially in the rather chilly northern countries, handbags are not quite so necessary. This just means that designers are free to work whatever they wish on them, a blank canvas, if you will. An area to fully unleash their creativity. In time, the original creator of the company passes away, and control of the brand is passed to his or her children. Sometimes they fight amongst themselves, as Aldo and Rodolfo Gucci did, or work peacefully together, as did the daughters of Adele Fendi. In any case, the label remains within the family. They continue to design ever more works of fashion, and the sales -- and prices -- of their handbags rise. Finally, the meteoric rise to the top slows to a halt, with numerous awards and international recognition. The label is now famous, and the creative genius of the founder has been recognizes and continued. Look, for example, at Roberto Cavalli - can any other designer claim near his success? This concludes our review of the Origin of Handbags. As you can see, there really is a simple blueprint, that every great fashion brand follows. Makes you wonder what else might have similar patterns, doesn't it?
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In 1859, Charles Darwin wrote a book, called "The Origin Of Species". In it, he describes the process of evolution- the gradual change over years, that brought about the various creatures we see today. In effect, what he had written was the general life story of every species, spelt out in such a way that the similarities are clear.
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