Every internet marketer knows the importance of discovering good quality and lucrative niches. Lots of internet marketing gurus have a extremely basic way of teaching concerning niche finding. The sum total of some gurus' beliefs on this can be summarized as: 1. Go for a area that you enjoy, have knowledge or are interested in. 2. Get the core keyword from this subject matter and plug it into a keyword research tool. 3. Look at the search count. If it is about 30,000 per month, it's a good niche. If it is below 30,000 searches, there is very little market and for that reason it is not a good quality niche. If it is way above 30,000 searches, there is probably too much competition and for that reason it is dicey to go into this niche market. That's it. Based on those three steps, you are expected to find a niche. What's mistaken with such a philosophy? At the outset, there is no examination into the competition. No step is taken to ascertain how potent a competition you tackle in that niche. Secondly, there is no exploration into long-tail keywords. Long-tail keywords are clear as keyword phrases of at least 4 words (the more words, the better). Every marketer knows the significance of long-tail keywords. Long-tail keywords can guide you to profitable sub-niches. Thirdly, there is no study into the tendency of the searchers to buy. It's not only a matter of whether the searchers have money or not. Several people in a individual niche market may have money but are not intending to buy anything. So here's how the gurus in actual fact do their niche and keyword research: 1. Think about your own interests, abilities, knowledge, experiences. Anything from these may be a potentially first-rate niche to market to. 2. Recognize what's hot in the market i.e. what is at present the most talked-about craze, what's buzzing or new in town. Is this a likely niche? 3. From the above two steps, identify likely niches. Then run these possible niches through these 'filters': a. Are people in this niche ready to purchase and not purely information seekers or looking for freebies? For instance, 'how to score an 'A' in your SAT examination' would almost certainly not be a very rewarding niche as it would interest only students who may perhaps not have the money to purchase anything much. b. Is there a problem that the people in this niche cannot solve themselves? Every niche involving technological proficiency would adequately fit into this criteria. For instance, 'how to solve Windows Vista registry problems' would likely be a excellent niche since very few people are technologically able enough to deal with these problems. c. Do the people in this niche have an urgent crisis that needs to be overcome? The more urgent the better. For example, 'how to stop your teenager's drug habit' is an enormously urgent crisis that begs for answers. d. Is there an 'evergreen' need in this niche that is not a just a fad? 'How to develop your golf swing' is an evergreen need compared to 'strategies for World of Warcraft' (World of Warcraft is a PC game). Once the fad for World of Warcraft is over, the market in this niche disappears. Obviously, the more 'yes' answers you get to the above questions the more potentially beneficial a niche is. 4. After you have recognized a potentially worthwhile niche based on the steps above, it is time to look for a quantity of long-tail keywords. These long-tail keywords will bring to light some sub-niches which you can further turn a profit from. For instance, if you type in 'golf swing' into Wordtracker, you would get a entire listing of linked searches. Look for keyword phrases with four words or more. Several of them are 'stack and tilt golf swing', 'biomechanics of golf swing', 'what is the proper weight distribution during the golf swing' etc. 5. To find out how much competition there is in this niche, simply type in all the keywords you have into Google's free keyword analysis tool. This tool will provide you the anticipated advertiser competition (which is the same as marketer competition), average search volume for the previous month and typical monthly search volume. The great thing is that this tool also gives you synonyms for the keywords which means you get further keyword suggestions. You see keywords with as little opposition but as many searches as possible. The steps above epitomize a much more overall way of niche unearthing. You will not only unearth lucrative niches but also the appropriate keywords that go with these niches. By doing this you make a genuine start in your niche marketing.
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Every internet marketer knows the meaning of discovering high-quality and lucrative niches.
As a profitable internet marketeer for many years I often get asked about the tools I use, so I have compiled a directory of some Niche Marketing and Affiliate Marketing Resources
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