Just imagine, you have an army one hundred thousand strong, they are all salesmen canvassing the planet just for you. That is what your Google Ads are. The best thing is that you only have to pay them when customers open their doors to hear them. Advertising is selling in print. That means the words you should use in your Google ads are the same words you use when you're on the phone or sitting across the table from a prospect, convincing him to buy something. Before attempting to write ad copy, do this exercise. Explain what you are selling to an individual who would possibly buy from you. As you see their responses of interest, such as eyebrow raising, and leaning forward, make note of what you said that brought on that response. That army of tiny Google salesmen will succeed for that reason also. Your biggest challenge is the limits on space. You are limited to 25 letters and spaces or less in the headline and the two lines of body are limited to 35 letters and spaces each. Your display URL is also limited to 35 letters and spaces. These are you limits. But that is ok! You have a relatively uncomplicated goal; be straight-forward; plain and pertinent. Those advertisers with academic accolades may find they are at a disadvantage when creating their ads. This is one instance where and education can be a handicap. You don't need to be a literary genius. Google Ads are the language of the street, not the ivory tower. Speak to your customer in the language she responds to in everyday conversation, and she'll click. As in printed ad and on web-page, the headline is the greatest asset in garnering responses. In that minute moment of time it takes to read the headline copy your customer first begins to decide whether you are truly relevant. Your potential clients are using specific search terms. You want to plug those terms into your headline. This will be his first relevancy clue. Which means that you need to make enough different ad groups so that each one of your major keyword terms has its own ad. Perhaps you sell customized power supplies. Your potential customers are going to use any one of many different pathways to you. He could use "adaptors" for a search term. He may use the term "power supplies". He may type "transformers" in to the search box. So you'll go to your major keyword tool, such as Wordtracker or your special keyword generating software, and you'll come up with all of the possible major variations and related terms for your market niche. Then you'll separate them out into smaller groups that you can match to specific ads. For example: Custom Power Adaptors Record-Speed Custom Production Time Get a Full Quote in 1 Business Day XYZAdaptors.com adaptor adaptors ac adaptor power adaptor custom adaptors Custom Transformers, Fast Inventory Cost, Lead Time Advantage Get a Quote in One Day or Less transformer transformers power transformers electrical transformers voltage transformers Power Supplies to Order Inventory Cost, Lead Time Advantage Get a Quote in One Day or Less XYZAdaptors.com power supply power supplies switching power supply dc power supplies ac power supply They are not flashy ads, right? They aren't heaped with gushing verbiage; in actuality, to people like you and I they are most probably boring. They should be. They're not directed to you and I. This particular company caters to engineers. These ads speak the language that engineers would understand, relate to, and appreciate. They match their audience just fine. And they get a good clickthrough rate. Use your main keywords in your ad headlines and keep things relevant by making as many ad groups as you need to match your main keywords. That is the secret formula.
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Just imagine, you have an army one hundred thousand strong, they are all salesmen canvassing the planet just for you. That is what your Google Ads are. The best thing is that you only have to pay them when customers open their doors to hear them.
With over ten years of experience in pay per click management , Kirt Christensen, will share his experience in PPC management, by giving you hints he found that work (and some that don't work). http://www.managemypayperclick.com
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