There’s more to designing your direct mail pieces to get your target clients to open them. More than a great layout, funky images, and compelling content, your direct mail collaterals should be so effective and attractive that your print envelopes are opened right away. We have to admit that many of us open our mail near a garbage can or any other receptacle where you can easily dispose of junk in your mail. And as seasoned consumers, we have been trained to spot the junk from the relevant pieces. In fact, we can smell typical marketing rubbish a mile away. So how do you convince your readers to open your envelope printing, read what’s inside, and act on your direct mail? A few simple steps can guarantee to get you in the door and stay inside it – enough for your target clients to take you up on your offer: First, you got to convince them with your envelope printing. Your print envelopes are the very first things that your prospects will see in your direct mail campaign. Your envelopes are on a league of their own that’s why having them are the most crucial part of your marketing campaign. Your main objective then for your envelope printing should be to not only put your direct mail campaign out there, but to actually have them in front of your target clients. When you do, not only do you give yourself an opportunity for your offer to be read, but you also open the door for a follow up. The next steps will help convince your target clients to make a purchasing decision that is favorable on your part – Selling through your direct mail. As you qualify your target clients for your direct mail, your collaterals need to have a follow through in order to have clients for your business. Your message is not enough to get you in the minds of your prospects. You need to follow up on them so you can make sure that you get their attention and make it stick. The right message to the right people. You just need to get your message to the right people. Without targeting your prospects, you only waste your time promoting to as many people with the hopes that you catch a few of them. A targeted list is the most important part in your direct mail. To be successful, you need to target the recipients of your direct mail campaign. Keep it as simple as possible. As always, you need to keep it simple and direct so your target readers can get to the meaty part – your message. With a great list and a compelling message, you’re on your way to getting your foot in the door. Try hand-addressed and stamped envelopes. For a more professional image, use the standard #10 print envelopes, in white color, with a typed address and postage. To ensure that your clients get it back to you, have a return address as well in your envelope printing. A post-paid envelope with a reply card stresses the action you would want your prospects to do after reading your message. Develop a solid tracking system. Make sure you know that your target clients have your direct mail. Provide yourself a tracking system that can tell you how your collaterals fared in the field. These tricks are simple enough for you to do. Yet they are effective direct mail tactics that gets your pieces considered and opened that often.
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There’s more to designing your direct mail pieces to get your target clients to open them.
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