You can learn how consumers have cut the price of gas to unheard of levels. 89 cents was what one consumer paid, while $1.09 was what another paid. They applied to their gas purchases the same ideas they used when they purchased other items. This is how. In Ohio, Marion paid $1.09 per gallon when she bought gas. She was able to fill her Jetta for $12.45. The same week Kellie paid 89 cents per gallon when she filled up. You may be asking yourself how that is possible? Marion and Kellie paid those remarkable prices because they looked at gasoline prices like smart consumers look at other items. The reason that Kellie and Marion were able to purchase gas at such a low price is that they treated gas like it was any other item that they would go to a store to buy. They shopped around and they found a way to purchase their gas at the store that they found had the absolute lowest cost. They found a frequent shopper program that allowed them to lower their gas cost. They found it at a grocery chain called Giant Eagle. Giant Eagle does business in Ohio, Pennsylvania, Maryland and West Virginia. Recently Giant Eagle added a new component to their frequent shopper program. It is called Fuelperks. It is a program that offers discounts on gas at Giant Eagle's own stations for shopping at Giant Eagle using their frequent shopper card. Whenever a consumer at Giant Eagle purchases Fifty dollars of merchandise they get a 10 cent price reduction for a gallon of gas for one fill up. If a consumer purchases $100.00 worth of products at Giant Eagle it equates to a 20 cent reduction. That means that if a family spends $500.00 at Giant Eagle it would produce a discount of $1.00 per gallon. Spend enough at Giant Eagle and you could get gasoline for free. The prices in Giant Eagle stores are the same as other groceries in the area so they are not making up the discounts by gouging on grocery prices. Likewise the Get-Go price on fuel is in line with competitors. That means that this program produces real world savings, not artificial savings. A big family that buys a lot of food every week will earn big discounts very quickly. You have to buy groceries somewhere; you might as well buy it a store that gives you a substantial discount on gas while you are at it. That is one way to beat the gas pump. You don't have to do business at Giant Eagle to find low prices like this. You can do it anywhere. If you approach your buying gas the same as other items that you buy you can save. Look for the lowest prices for gas as you would look for the lowest prices on other items you buy. Look for frequent shopper deals in your area that might include savings on gas. Where ever you see a pump be sure to look for gas discounts and frequent buyer programs . Many gas stations now have frequent buyer programs that are new. Other places to look for bargains are places in your locale that are new to selling gas. In order to compete with the new grocery gas stations many gas convenience stores are beginning to implement frequent shopper programs that will result in lower gas costs. But more and more traditional stores that never sold gas before are realizing that discount gas is a big incentive to get shoppers. Giant Eagle is one example of a traditional grocery store branching out to sell gas at a discount. According to the Food Marketing Institute, just 18% of grocery stores built in 2003 had gas pumps; last year, more than 60% of new stores were built with gas stations. They have seen the value of offering gas to their customers as a loss leader. The mega retailers are another place you should look for bargains. As in many areas Wal-Mart / Sam's Club are jumping into the gas business big time. The VP in charge of fuel for Wal-Mart says he is looking to extend Sam Walton's marketing strategy to gasoline by building gas stations at every Sam's Club throughout the country. In his view, putting in pumps should be "standard practice. It just fits our business model: we want to bring everything [to consumers] at the lowest price." Treat gas like anything else you buy. Comparison shop all the time. Be on the look out for deals, and low prices. Find the stores that have the best program for you. Look for low gas prices at non traditional places like grocery stores or big box retailers. If you do your homework you might be able to buy that tank of gas for 89 cents.
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You can learn how consumers have cut the price of gas to unheard of levels. 89 cents was what one consumer paid, while $1.09 was what another paid. They applied to their gas purchases the same ideas they used when they purchased other items. This is how.
Scott Siegel is the author of a 143 page manual of automotive industry insider secrets on saving fuel and money at the gas pump. Visit us to learn how you can lower your fuel costs. Find out how to save fuel and money. Get a unique version of this article from our lower gas costs article directory
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