Link building is critical to the success of promoting your website. No, I’m not talking about sausage, not talking about chains, I’m not even talking about genetics. In SEO when we use the word “links” we are referring to the connections between websites. The World Wide Web is constructed of millions of websites that are connected, or “linked” together forming the “Web”. When websites “link” to each other, they are demonstrating to the search engines a vote of confidence: confidence that their site visitor would find value if they navigated to a linked site. Linking is the online version of “word-of-mouth advertising.” Google was the first search engine that determined that if a website had many links, many people must like that site. Google took that premise and viola!, more pertinent search results were displayed. Ok, so we need links. How do we get them? And how many do we need? The answer is simple: get as many links, from as many reliable and relevant websites as you can. Promote your site to sources such as: blogs, article repositories, directories, organizations that you belong to, social media and bookmarking sites, and exchange links with other websites that share the same content theme as your site. If you think about it, this makes perfect sense. If the Internet did not exist wouldn’t you look to advertise your product or service in as many ways as possible? Wouldn’t you advertise in the yellow pages, or the newspaper, the radio, on billboards, and send press releases? Yes, you got it…link building is advertising. It’s using all the tools and methods available to you in promoting your product or service to potential web-based customers.
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Link building is critical to the success of promoting your website. No, I’m not talking about sausage, not talking about chains, I’m not even talking about genetics. In SEO when we use the word “links” we are referring to the connections between websites.
Rich Blessing is the author of this article on Link Building Experts. Find more information about SEO Best Practices here.
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