With Swine Flu making parents (and others) nationally edgy about even going into the general public with out miniature bottles of hand disinfectant, of course corporations would start taking advantage of them.
Kellogg is starting to join in on the trend by plastering “Now helps prop your child’s IMMUNITY” on boxes of Cocoa Krispies. Cocoa Krispies, together with other Kellogg cereals are not only weighed down in sugar, but have not done anything to really back up such a declaration.
The city attorney in San Francisco finds the claim just as phony as everyone else and has sent a correspondence to Kellogg as well as the Food and Drug Administration asking Kellogg to unveil what exactly helps boost resistance in the cereals.
Kellogg has been responding to accusers’ attacks saying that it started developing a more healthy cereal last year and really released them in May 2009 not to exploit the H1N1 “flu circumstances” but to react to clients’ needs for a healthier foods and a more explicit nutrition value. A spokesperson from the company said that there are more vitamins A, C, and E in the cereals; increased from 10% daily value to 25% daily value.
Here’s an idea, if the corporation wanted to cash in on consumers’ needs for a more healthy cereal, why not take some of the sugar out of its cereals?
It is a good thing that this has been given to the FDA for consideration. The FDA is supposed to be the governing body of false and deceptive classification on things. Currently, the FDA isn’t saying anything about this cereal or its odd, and likely fake label.
Sugar covered cereals are not good for children in the amounts that are typically given to them. Have you ever measured out a portion of cereal? It’s not as much as many people pour themselves. Not to mention, cereals in general (even though many are made out of complete grain of some type) are carbohydrates and while they may help keep your child awake for the first little while they are at school, carbs tend to burn rapidly…adding sugar to that equation doesn’t help too much either.
The majority of parents don’t have the time to make a genuine, homemade breakfast daily for their kids, so why not give them breakfast cereal that will really help throughout the day or at least a cereal that is a bit better than Cocoa Krispies or any of the other sugar laden cereals that have found their ways on to our grocers shelves? I like sugary cereals from time to time. I in fact enjoy Cinnamon Toast Crunch, but I also know that it won’t keep me from becoming sick and it is DEFINITELY not a replacement for my vitamins.
With Swine Flu making parents (and others) across the country nervous about even going into the general public with out petite bottles of hand disinfectant, certainly companies would start taking advantage of them.
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Greg Jackson
