All initial job Interviews Should have the angle that you're there to talk about their company's growth, and your ability to help make it happen. Most all company’s survival and existence always has and will always be dependent on paying customers. Without a dependable flow of new customers a corporation will fail to exist. Your first approach should be like a partnering position of combining your skills with their existing talents to accomplish the task of new business development. Imagine if you have the ability to always be able to bring in new and repeat customers with minimal or no cost to a company you are employed by. This not only gives you extreme job security, but also gives you extreme power to obtain desired high level positioning within a firm. Imagine your interview being more about the potential employer’s ideas for growth, ability to grow, and trying to decide if their management background has the capability of managing the level of growth and expansion you will be able to bring. As you can see, you armed with the right set of skills and tools, the interviewer essentially becomes the interviewed. Skilled entrepreneurs interview from this position. They target organizations where they feel they can have the most effect, and essentially interview these organizations to measure the level of potential opportunity. Let’s say you are targeting a small landscaping company to work for. And let’s say you have no landscaping experience at all, but you do have a strong interest to enter into, and learn the business. Keep in mind that actual landscaping experience is a minimal portion of the actual skills needed to keep that landscaping company open. The real talent required to keep that landscaping company going, is the talent to obtain and retain customers. Let’s face it, landscaping is a talent, but its reallly not rocket science. What most entrepreneurs find is that having the knowledge to obtain potential customers gives them a insane edge and ability to enter into any industry and or field they wish. The soul reason for this is that entrepreneurs have found that the ability to successfully market and get new customers for any business is a talent that is typically the weakest skills among most small business owners. For example, in the situation with the landscaping company above, most owners of small landscaping companies are highly skilled at landscaping, and can teach you all you could possibly ever desire to know about landscaping, but they know very little about how to successfully market their services to develop a large landscaping company. Entrepreneurs essentially obtain outstanding employment and learning positions in exchange for sharing their marketing talents. Simply put, you make yourself such a powerful source and key individual responsible for the growth of the employers firm, that they are almost forced to share in the rewards obtained from the increased revenues you have been a key player in establishing. Now, this ideology tends to have the largest impact when you are working with smaller family owned companies. For example, say a small roofing company, or small diner, or small outlet store, or small service company such as lawn maintenance or landscaping. You do not have to own a organization or part of a company to create wealth. Many creative entreprenuers have obtained extreme financial sucess by helping the company they are currently employed by grow and expand. This is known as internal entrepreneurship. Today’s strategy for getting a regular flow of customers is rapidly shifting. It used to be that handing out flyers, direct or co-op mailing, word of mouth, and telephone book advertising was enough to keep small business’s relatively busy if correctly applied. More and more everyday all of this is going over to the internet and this trend will continue to grow exponentially as all of the young people that have been raised online in a virtual world become major consumers. This change is creating huge opportunities for those with a strong entrepreneurial drive, a desire to learn, and a strong desire to control their destiny in the business world. No matter what position you are in in the work world, you owe it to yourself and those who depend on you to master to the best of your ability the skills of buisiness development in today’s media. One of the quickest and easiest entry level avenues to begin with mastering the skills and talent of getting customers in todays world is through the use of mastering the skills of (PPC) or Pay Per Click. There are several forms of PPC, but by far the largest right now is Adwords by Google. You can set up a free account, and start experimenting with, learning and testing it’s effectiveness for pennies.
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