Is it a good idea for Google to use speed as a ranking factor is the question many webmasters are asking. Unfortunately, Google receives over three quarters of all search inquiries. This monopoly on the search engine business allows them to do as they please with the way they conduct their business. The difference in loading time will be different for the different niches on the web. A blog site is relatively the fastest and should not be compared to a video site. The best way to judge if your ranking will be affected is by what speed your direct competition is at. If you home site is loaded with flash and videos and your competition is not, they could be ranked above you just because of your slow page load. This is when you must consider if the extras are really worth it. The news about this change is relatively new and there is time to make a change if you feel it is necessary. There are already many SEO tools available to assist you with this. For Firefox users, the Google Page Speed tool along with the Firebug plugin can show you the speed your website is loading at. For MSN Explorer users, the Web Page Analyzer and WebSite auditor are available. The speed at which the internet keeps changing is evident with the speed of these new SEO tools. Within a week of the announcement from Matt Cutts of Google about the effect of ranking and page speed, these and many other SEO tools to gauge a page loading speed became available. The best advice is to test the speed of your website load time against the top 10 for your keywords. If you fall within the top ten, then you should be ok. If you are three to four times slower, you might want to reconsider your approach to the SEO mechanisms of your website. To properly prepare your site for all factors of the over 200 that Google decides on the page rankings, it would be best to take care of the little things. Attention to detail is the best defense against losing your place in the rankings. The web users have responded positive to this news with great anticipation. By having the top sites that are ranked on the search engine being the fastest, they will be wasting less time waiting for a page to load. This will speed up both researchers and the casual web surfer search for the information or knowledge they are seeking. Anything that makes the web faster and easier to use, is always a plus form the user’s point of view. This is also a plus for all the SEO designers. They might have their work cut out for them by redesigning websites, but that also means more work to get paid for. Now, is it a good idea for Google to use speed as a ranking factor? The overall perception seems to be that it is. Let’s just wait and see if Yahoo and Bing follow suit.
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