Denver SEO expert, Scott carvin discusses how to get to the top of the SE's. Exactly what I want to do here is to remove out all the rubbish, misconceptions and nonsense that is out there so that you may develop a sensible approach for promoting your website. For starters, precisely what puts a page at the top of the rankings? The truth is that all the search engines use their unique, top secret, algorithms to rank web sites. Their goal would be to deliver relevant, precise, and up-to-date info to their searching public. To achieve this, they are in a continual conflict against Search engine optimization experts who would seek to skew those rankings in order to put their own clientele at the top. There are 2 "techniques" for getting top rankings: so-called "Black Hat" and "White Hat". White Hat refers to methods that actually work with search engines like google - to provide quality, related, accurate, timely information. Black Hat refers to techniques that make an effort to get around that by a variety of ways of cheating. Black Hat techniques can work. but usually only for a short period of time until eventually all of the PhD’s at Google discover what you really are doing and find a way to plug that loophole - and ban you while they are at it. No one understands for certain what ranking factors work, but these are the ones that have been well proven, have survived the test of time, and make intuitive sense, provided the goal of the major search engines independantly: •Quality themed articles, and lots of it. This will go beyond just stuffing in your search phrases as much as possible. The SE’s are becoming better at analyzing themes by means of "latent semantic indexing", which essentially means implementing artificial intelligence to work out what the site is about, rather than just what search phrases are in it. To achieve this you have to provide your keyword, undoubtedly, as well as other keywords which might be linked to that. •Links for your website. Generally, the more the merrier. But not all hyperlinks are made equal. Links on themed web-sites are usually worth more than on pages that are not related to your theme, ie links for your outdoor web site from another outdoor web site are worth more than when they come from a cooking site. Links from "bad neighborhoods" count for nothing. They don’t penalize you with regard to others linking to you, however they certainly do not reward you for links coming from link farms, Free-For-All pages (FFA), and any other web sites they consider to be bad. Links from "authority web sites" are worth a lot more. Some sign of a site’s worth emerges by the Google Page Rank - the higher the better. Over time, the Page Rank will likely become theme specific - ie your site may have a high PR for one theme, and a low one for another. •Old sites - ie which have been around for several years are worth a lot more than new ones - in general your PR will rise with time, other factors being equal. •New sites are also worthy - keep in mind, the SE’s desire to provide hot news, so they will give an initial priority to new sites, and to new links pointing to sites, as they could possibly reveal that there are some hot, recent, news on that site. •Links OUT to authority sites are also worth points. But don’t have too many. As long as you're not penalized for any bad links coming in, you can be penalized if you link out to bad neighborhoods. •The keywords themselves - obviously some keyword phrases are a lot more competitive than others. Aim to get ranked for your most specific search phrase first. Should you be a local business, then tag on the name of your town or state to the keyword. •Unique content. The last factor that search engines like google wish to accomplish is to produce to the public 40,000 pages that all say the same thing! Duplicate content is quickly acknowledged and filtered out by the SE’s. Do not just slap up exactly the same articles or blog posts that everyone else is using. You need unique content. That is applicable equally for your own site, and also to the web pages which are linking to you. The Myths •An Search engine optimization expert can guarantee you a top placement in the major search engines. Nonsense! Certainly he cannot. He does not own the SE, so he or she can’t control them, so he cannot guarantee any particular result. All he can guarantee is the actions he will take to try to get you there. And even if he could guarantee you a top position, it would be WAY outside of your budget (whatever it might be)! •An Search engine marketing expert can get you 100 PR5, 6, 7, or 8 links for $100. In your dreams. A single link on a PR5 page would probably cost you $50 per month. The higher the PR, the more costly. There are, actually, only half a dozen ways to get links on high-PR pages: •Buy them (very expensive - you'll pay close to $20 per year per link for PR2 links! - on 100 links that is $2,000 annually!) •Talk them into putting a link on their site at no cost (!). •Get them to sign up for your affiliate program. •Provide them user generated content that they Want to place on their web-sites. •Put them on low PR webpages and wait for the PR to increase. •Have such a awesome site that people voluntarily put links up and tell other people about you. •You cane easily see how many links that point to your page by using the link: command in Google or Yahoo. This command is broken and will not produce any meaningful results. To test that go to Google and type in link:myweddingfavors.com - you're going to get 812 results (as of writing this - it may well change.). Yet visit Yahoo and do the same thing. You're going to get about 253 results. However, do a search for "myweddingfavors.com" (in any of the SE’s) and you will see the number of pages actually are linking to them! The fact is, the SE’s don’t want you to know the number of links you have. Why not? Because it encourages you to cheat! The only person who can care how many backlinks there are, is an individual who is trying to do SEO - and also the SE’s are at battle with Search engine optimization. Nevertheless - listed here is a Google Hack that reveals the actual story: key in to your browser the following search phrase, substituting yourdomain name details obviously (Note how the first one doesn't include the dot com at the end). http://www.google.com/search?hl=en&q=.yourdomain. - www.yourdomain.com So - no one can guarantee that the links these people create will either be indexed at all or, if they are, will show up in that link: command.
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Everyone wants to get to the top of the search engines. So how do you do it?
Denver SEO - Scott carvin
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