You can be thrifty on your website. You can host audio-classes for free. You can, in fact, market your entire business successfully for almost nothing if you know how. But you can't get away with a bad photo. Especially if you want to be paid well.Whether you're shooting with a pro or a friend, here are some tips to make it much easier to get a great headshot.BEFORE THE SHOOTFor clothing -- avoid black and avoid prints. Pick the colors best for your eyes and skin tones. Blues are usually a safe bet. Shirts with collars are the most flattering. They frame the face. Stick to no jewelry or subtle jewelry that doesn't draw focus away from your face.Hair -- get a hair cut. If you need color, color it a couple of days before the shoot. A blow out the day before can also help.Make up -- you need much more make-up. Even guys need make-up. Not so much that you look like a drag queen (unless you are), but much more than you wear in real life. Make-up looks different on camera.For men -- foundation, bronzer and powder are a must. Since you guys have less experience with make-up, you'll probably need a make-up artist to help you out.For women -- a thicker foundation with more coverage, more mascara, some eyeliner, more lipstick.People who look polished make more money.Special tip: use YELLOW BASED foundations to warm your skin and avoid looking like a sickly, pasty mime.DURING THE SHOOTTo help you look your best -- play your all time favorite peppy music that makes you want to dance. MOVE AROUND. If possible, HAVE A GLASS OF WINE. Have your photo person take at least 100 photos. (500 photos is more realistic, if you want to get some really good shots.) Digital cameras make that easy and cheap.Having a friend on set to tell you jokes and cheer you on is also a goodidea.Outdoor lighting is more flattering, and it's easier for the subject to relax. If you don't have a professional photographer with light fillers, shoot outdoors. Even if you DO have a professional photographer with light fillers, shoot outdoors. You look more real and relaxed and approachable in natural light.When shooting out doors, afternoon light is usually better for filling in the hollows of our faces. Bright overhead light isn't the best.Don't stand so close to your background in your profile photos: the background should be in the distance and slightly out of focus, so we're looking at YOU.AFTER THE SHOOTWhen you're done, you may need some RETOUCHING. Things that aren't noticeable--or even visible--in person will show up on film: blood vessels in your eyes, weird shadows. Clean stuff up, but make sure you still look like a human being. Less is more. Warmth and personality are more important than prettiness. You don't even have to look at the camera. But you must be in focus, well lit, and looking like your professional self... at you best.
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If you own your own business, YOU are the face of your business. You can't get away with a bad photo. Especially if you want to be paid well. These are the tips and tricks to get you a great headshot.
Morgana Rae is an International Speaker, Author and Professional Coach who helps entrepreneurs attract more than they chase and RADICALLY change their relationship with money. You can download her award winning "Proven Secrets to be a Money Magnet" mp3 at http://www.AbundanceAndProsperity.com. Get a Unique Version of this Article Article Marketing
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