The subway diet is a diet plan created by Jared Fogle, an Indiana University student who claims to have lost over 200 pounds by following the plan. This diet plan got a huge amount of exposure during early 2000 because of a widely marketed promotion campaign done by the Subway restaurant chain. The subway diet requires users to substitute two daily meals with subs from the restaurant chain. According to Jared Fogle, he weighted nearly 425 pounds or 193 kg when he was at his junior year at Indiana University. Since the physical exercise he received was inadequate Fogel ultimately started worrying over his health and wanted some professional medical advice. It is there he learned that unless he doesn’t do something to lose weight immediately, his health was in grave danger. Therefore, this prompted him to try various methods and techniques to try to lose weight. After being unsuccessful time after time, he supposedly wanted to try out something new and decided to try a subway diet, eating sandwiches as a substitute for major meals of the day. Thus, he decided to walk 1.5 miles or 2.4 km daily to a subway restaurant which was situated near his college apartment and substituted lunch and dinner with subs that were offered at the restaurant while skipping breakfast. In addition to subs, he also had baked potato chips and diet soda from the restaurant. Fogle apparently reduced his daily calorie intake to nearly 900 calories from an initial daily calorie consumption of 10,000 and this rapid decrease in turn helped him to lose 245 pounds or 111kg, in just one year. Therefore, a subway diet aided Fogle to successfully lose a significant amount of weight in a relatively short time period. The story about Fogel and his subway diet which was initially written by Ryan Coleman one of Fogel’s friends was published in the Indiana Daily and was republished in the Men’s Health Magazine under the topic “Crazy Diets that Work”. The story of the subway diet ultimately got to Bob Ocwieja, a Chicago Subway owner, Richard Croad ,the Subway’s Chicago advertisement agency’s creative director and Barry Krause,owner of that agency . Fogel’s story became a part of a regional advertising campaign after they found and contacted Fogel and made sure that his story was true. The advertisement about the subway diet at the start was aired regionally and after a while Subway decided to air it nationally. This advertisement campaign was a massive success and as a result, the subway’s sales increased by 18% during the following year. Jared Fogle or The Subway Guy, the creator of the subway diet, now works for the restaurant chain. He travels the country promoting the positive effects of healthy diets.
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If you have always wondered about the Subway diet, here is some information that you might find to be useful when it comes to weight loss. Read on to learn all the details ..
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