What exactly do you know about the Pareto principle and how it influences your business? To be honest, it’s just a really fancy name for the well known 80/20-rule. It applies directly and indirectly to all of your events, your business and your success. Now, what you need is event promotion ideas. Listen to what one of the experts has to say: “An event that is well planned and executed with proper marketing will almost always outperform an event that is perfectly planned and has poor marketing.” - Eugene Loj, Online Business Strategist Now imagine how dissatisfied you would be after spending hour after hour - planning the perfect event - only to realize that you just lost a huge amount of precious time and money simply because no one showed up. Planning the perfect event and not promoting it the right way is like building a 5-star hotel… on the moon! Now, we all know that our time and resources are restricted, so I’m not about to give away all the latest rocket-science-marketing-ways that will fill your seats. Instead, I’ll show you five simple methods that you can start using right away! 1. Run a competition Start the competition online and end it at the event with the prize ceremony. Give the competitors extra points for recruiting even more competitors. You can find a lot of free applications which allows you to host just about any kind of online competition. 2. Offer a gift to “early birds” Get visitors to sign up early for your event by offering them a incentive. Keep your website updated with the number of seats remaining. When other visitors see that your seats are filling, they’ll get some extra motivation to sign up. The reward for the “early birds” can be a discount on one of your products, a free report or anything else. Put yourself in the shoes of your target audience and try to visualize what kind of incentive they want. C. Start an email campaign Write a convincing email about the event and the huge list of benefits of attending. Send it to all your friends and previous event visitors and request them to forward it to their contacts who might be interested in the event. Try out one of the auto-responder/newsletter services on the web, it has been a way of online marketing - with proven results - for as long as the Web has been around. 4. Find a partner Can you co-promote your event? Sure! Find a first-class partner and you’ll both profit from it. If your event is about “web design” then you can partner with somebody running a “web hosting” business. To find a partner, search for JV (joint ventures) in some of the many business directories online. E. Let your visitors support your event Make your marketing material available on your website and ask your clients to send it to their friends or distribute it in their social networks. A lot of people visit events to network with other people with the same interests, so let them know that they can help you to make it a really successful event. So, what are you waiting for? Skip the neuro-science-marketing for now and focus on the basics and the core of online marketing. Use those event promotion ideas. Focus on the Pareto-principle and get 80% of the work done with only 20% of the effort!
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For well known reasons our time and resources are limited, so I won't try to give away all the latest neuro-science-marketing-methods that will fill your seats. Instead, I’ll show you five simple actions that you can start using today!
There are so many ways you can promote an event to make sure your business is successful. John Andersson recommends you to get on top of the latest event promotion ideas and watch your business grow.
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