Webster’s defines Copywriting as a writer of copy for advertisements or promotion releases. To succeed in the Network Marketing Industry, leaders define Copywriting as, a foundational core expertise that you must master in order to succeed. True Copywriting Mastery is developed over time. The more you study, practice and include it in your writing, advertising and marketing materials, the better you’ll get at it; and the more rewards you will reap. I want to dedicate this blog entry to providing you with a seven Copywriting tips, ten Magical Copywriting words and The Hundred Greatest Headlines of All-Time. So, let’s begin. Copywriting Tips 1. When writing always use the KISS, keep it simple stupid method. 2. The use of older and shorter words is recommended as you want to be understood by a wide audience. Said another way, write at the lowest possible grade level. 3. You may be wondering, how do I find out what grade level I am writing at? In Microsoft Word, you can go to the tools menu, click on options, under spelling and grammar, and look for show readability index. Your copy of Microsoft Word may be slightly different, however you get the main idea. 4. When writing your copy, think about and start with the prospect in mind and not the product. People don’t care how much you know, until they know how much you care. When your focus is on their problem and not your product, you will connect with that prospect and multiply your sales. 5. Make sure that your copy identifies and solves their problem. Think of the Radio Shack slogan, “You've got questions, we've got answers.” Remind them of their pain and reveal the solution to solving their problem as people respond more to pain than they do pleasure. 6. Make sure that you back up any claims made by you as no one buys without belief. 7. If you’re in this business more than five minutes, you get bombarded with various e-mails on different programs and deals etc. Create a folder and save all of the subject lines, headlines and ads that catch your attention and use them as templates for your future Copywriting needs. 10 Magical Copywriting Words that help your copy have a deeper emotional reach 1. Free - captures your curiosity and attention. An amusing example of the power of the word Free is that of my youngest daughter, who worked at a local Dunkin Donuts that advertised, Free Wi-Fi. She shared with me that many senior citizens as they paid for their food would request to receive their free WiFi. It didn't matter whether they understood what it was or not, it was free and they wanted it. 2. You and you're - transfers ownership two your audience and in tests has shown to increase the conversion rate. 3, 4 & 5. Announcing, introducing and new - are Newscast words that refer to something happening now that was not happening before. 6. Secrets, secrets - words that have a tendency to increase the curiosity and intrigue factor. 7. How to - folks just love to learn how to do XYZ. 8. Guarantee, Guaranteed - Provides comfort, a feeling of security and assurance. 9. Magic, magical - these words appeal to and excite the brain. 10. Easy - Everyone loves easy. Just think about the popularity of the Staples Easy button. 100 Greatest Headlines of all time can be used to create what is called a swipe file. A swipe file is tip 7, a compilation of entries and items that you can use as a guide or template and not a word for word heist. To get a hold of your copy, go to the link to my blog in the author's resource box.
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To succeed in the Network Marketing Industry, leaders define Copywriting as, a foundational core competence that you must master in order to succeed. This article shows you how.
Mario Garcia is an Attraction Marketing Coach focused on sharing proven systems for empowering you to reach unlimited levels of success in your business. To learn how to implement an attraction marketing system into your business that will generate 50-75 leads per day on autopilot, using little to no investment techniques such as article, video and social media marketing visit us at http://www.MLMSuccessTrainingSystem.com and http://learnwithmariogarcia.com/effective-copywriting-salesmanship-in-print To your Prosperity, Mario 908-875-8750
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