Why is every successful business engaged in email marketing? Here are the reasons…A recent survey conducted by the Direct Marketing Association reveals that email marketing has generated an ROI of $43.62 for every dollar spent on it in 2009. The researchers expect the figure for 2010 will be $42.08. If this data is not enough for you to realize the importance of email marketing you can consider the survey conducted by Ad Effectiveness Survey commissioned by Forbes Media during last year which reveals that email and e-newsletter marketing are considered as the second-most effective tool for generating conversions, just behind SEO. Last year survey of Irish marketers found 79% rating email marketing as the most significant part of their marketing strategy. Email marketing outperforms all the other direct marketing channels, such as print catalogs. The other surveys such as Shop.org's State of Retailing Online 2009 survey, Datran Media's 2009 Annual Marketing & Media Survey, rank email marketing above any other form of direct marketing. December 2008 survey by MarketingSherpa found PPC marketing as the top earner of ROI closely followed by email marketing. Internet Marketing Service Epsilon determined that their clients were receiving $0.14 revenue for each email delivered. Yes, it has emerged as the best way to remain in touch with existing customers and attract the prospective ones. Referred to as the revolution in online marketing services—email marketing allows you to customize your message that can appeal to varied group of customers for greater response rates. Are you wondering—why it works and offers the maximum return of investment? Email marketing allows targeting, is data driven, drives direct sales and builds relationships, loyalty and trust while providing sales support through other channels. A few ways by which you can utilize email marketing to expand and diversify your business while maintaining excellent return of investment include: sending promotional offers, making your customer feel special by sending some valuable information of their interest which will enable them to lead more convenient life, update them regarding new developments in your website, obtain regular feedback regarding your product and services. Email marketing will make you a hero in the eyes of your customers and deliver you rich return on investment. How to ensure maximum return of investment? Email marketing is similar to a garden which bears fruits if managed properly. You need to create a list of people who want to hear from you. Craft an appealing message and ensure that the message reaches the persons who are on your list. Once you strike the right note--there's a whole spectrum of more advanced measures you can employ to drive further success. Spend some time and make effort in developing an opt-in list, so that you have a steady flow of customers who are interested in receiving emails from you. It is definitely a strategic tool for the growth of your business but you should use it judiciously and as you know excess of anything is bad—it can prove counter productive to your business.
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Why is every successful business engaged in email marketing? Here are the reasons…A recent survey conducted by the Direct Marketing Association reveals that email marketing has generated an ROI of $43.62 for every dollar spent on it in 2009. The researchers expect the figure for 2010 will be $42.08. If this data is not enough for you to realize the importance of email marketing you can consider the survey conducted by Ad Effectiveness Survey commissioned by Forbes Media during last year which ...
John Brennan is author of this article on Internet Marketing in Ireland. Find more information about Search Engine Ranking here.
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