When Hernan Cortez conquered Mexico in 1521, he not only captured the vast wealth of Aztec gold,but he also introduced the world to the prefect snack - the tortilla. Doritos are tortilla corn chips -literally translated from the Spanish "Doritos" means "little bits of gold". We would love to be able to say that Cortez saw the Aztecs eating tortillas and named them "Doritos", but that would be a lie. Now we can appreciate the many flavours of Doritos: Cool Original, Tangy Cheese, Chilli Heatwave, Hint of Lime, the classic Lightly Salted, Collisions Chicken Sizzle & Zesty Salsa, and Collisions T-Bone Steak & Grilled Pepper. For numerous years, Doritos advertised heavily during the Super Bowl. Based on Thomas L. Harris's Value-Added Public Relations, "the most-used single video news release of 1995" was a Doritos Super Bowl Commercial featuring recently-defeated US state governors Mario Cuomo and Ann Richards. The pair had been discussing change and the ad ended with viewers aware that the change they referred to was not political, but rather a new packaging for Doritos. The ad generated a great deal of publicity before it ever ran and much discussion afterward. The governors later parodied their ad; when they were interviewed on the CBS news program 60 Minutes, the two were often seen consuming Doritos. In 1998, Doritos cast former Miss USA Ali Landry in a new Super Bowl Commercial. Within the ad, filmed in a Laundromat, she plays a sexy customer who catches Doritos chips in her mouth as they come flying helter-skelter. The ad was such a success that Frito-Lay signed Landry, who became known as "The Doritos Girl," to a three-year contract. For Super Bowl XLI, Doritos launched a contest, Crash the Super Bowl, to allow consumers to create their own Doritos commercial. The general public was allowed to vote for their favorite of five finalists. Based on Doritos, the vote was so close that just before the game the business decided to run two of the ads rather than just one. Both commercials finished highly in ratings of commercials during this Super Bowl.The following year, Doritos sponsored a contest to find a musician to feature in a Super Bowl ad. Although the ad, featuring winner Kina Grannis, generated a lot of publicity, it ranked last in popularity among the program's ads. For Super Bowl XLIII, Doritos relaunched the fan-created commercials, with the winning vote going to the "Free Doritos" ad, which featured an office worker (Comedian Steve Booth) with a snow globe (believing it to be a crystal ball) "predicting" that everyone in the office would get totally free Doritos, then subsequently throws the snow globe into a vending machine selling nothing but Nacho Cheese & Cool Ranch Doritos. The commercial was ranked by the USA Today Super Bowl Ad Meter as the best ad for the year, earning the creators of the ad - Joe and Dave Herbert - an US $1 million prize. They again aired two ads during the game ads and the second place ad also placed in the top five based on USA Today. This ad featured a guy who discovers that every crunch from his bag of Doritos causes whatever is on his mind to become reality (until he runs out of chips). Another popular commercial from the group of finalist included an executive making a presentation to other executives on a new (fictional) Doritos flavor called "Doritos Beer", which, as the name implies, is beer-flavored Doritos, with each chip containing enough alcohol as an equivalent of a 16 ounce can of beer. The executive making the presentation, consuming the beer-flavored chips, ends up drunk on the chips and is down to his underwear and a tie by the end of the commercial. For Super Bowl XLIV, four ads were entered, and if three of the commercials sweep the top three positions in that year's Ad Meter contest, all of the creators could be awarded a total of US $5 million, broken down as $1 million for initial place, $600,000 for second and $400,000 for third, plus each maker would get an additional $1 million. For the Super Bowl XLIII as aired in Canada, Doritos aired the "Chip Hat" commercial advertising their new "unidentified flavor" chip flavor that offers a prize of CDN $25,000 + 1% of all associated sales to someone that can both name, and create an ad for the new flavor. The new winning name, Scream Cheese (or, in French, Fromage Fracassant), was submitted by Ryan Coopersmith of Montreal. For the Super Bowl XLIV Doritos aired the "House Rules" commercial, as a "Crash the Super Bowl" finalist. It was ranked by ADBOWL as the second greatest ad of the year. Nachos and cheese without the hassle of a microwave. Or even a plate, for that matter. You just tear open the bag and start snarfing. And as a parting gift, Dorito's leave your fingers sticky with something that looks like radioactive bee pollen. Now here's the question: Do you have any clue what's in that stuff? Here you go: To create every Dorito, the Frito-Lay food scientists draw from a well of 39 different ingredients. How many does it take to create a regular tortilla chip? About three. That indicates some 36 ingredients wind up in that weird cheese fuzz. Of those 36, only two are ingredients you'd use to make nachos at home: Romano and cheddar cheeses. Alongside those are a cache of empty carbohydrate fillers like dextrin, maltodextrin, dextrose, flour, and corn syrup solids. Then come a rotating cast of oils. Depending on what bag you get, you might find any combination of corn oil, soybean oil, cottonseed oil, and sunflower oil. Some of those will be partially hydrogenated, meaning they give the chip a longer shelf life and spike your heart with a small shot of trans fat. (The reason you won't see this on the nutrition label is that FDA guidelines allow food manufacturers to "round down" to zero.) And then, after the fats and nutritionally empty starches, there's a seasoning blend, which includes things like sugar, "artificial flavoring," and a rather worrisome compound called monosodium glutamate. Monosodium glutamate, or MSG, is the flavor enhancer largely responsible for the chip's addicting quality. The drawback is that it interferes with the production of an appetite-regulating hormone called leptin. A study of middle-aged Chinese people found a strong correlation between MSG consumption and body fat. What's much more, the FDA receives new complaints every year from people who react violently to MSG, suffering symptoms like nausea, headaches, burning sensation, numbness, chest pains, dizziness, and so on. Talk about radioactive bee pollen. Doritos really are crunchy goodness. They come in so numerous flavors that anyone may enjoy their wonderfulness. My particular favorites are the Nacho Cheese Doritos and the Cool Ranch Doritos, depending on what I feel like at the moment one or the other will suit my palate. Either way I adore the great crunchy goodness of the Amazing Doritos!
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"Doritos" had been released in the United States in 1964, the first tortilla chip to be launched nationally. The word "dorito" indicates "little golden" in Spanish. According to Doritos spokespeople, a target date of January 1, 2006, has already been set for reaching the two million ingredient plateau. To achieve this goal, beginning next week 274 new substances will be added to Doritos every day for the next 10 years.
Find out more about DORITOS COUPONS on the web site DORITOSCOUPONS.INFO
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